1. GAMING GROUPGAMING GROUP
Jennifer ChowJennifer Chow
Michael MarquezMichael Marquez
Neetha PuthranNeetha Puthran
Alyssa VillalvazoAlyssa Villalvazo

2. VIDEO GAMING SYSTEMSVIDEO GAMING SYSTEMS• Size of market:Size of market: WorldwideWorldwide
- Console Market share: 76%- Console Market share: 76%
- Total U.S. console gaming revenue is near $7.8 Billion- Total U.S. console gaming revenue is near $7.8 Billion
• Description of product category:Description of product category:
• 3 main competitors are...3 main competitors are...
• Microsoft (Xbox)Microsoft (Xbox)
• Sony (Playstation)Sony (Playstation)
• Nintendo (Wii)Nintendo (Wii)
• Pricing:Pricing:
• Gaming consoles range from $130 (Nintendo 2ds)-Gaming consoles range from $130 (Nintendo 2ds)-
$500(Xbox One)$500(Xbox One)
• Distribution:Distribution: Electronic stores, retailers, online. (Gamestop,Electronic stores, retailers, online. (Gamestop,
Best Buy, Target, Wal-Mart, Amazon)Best Buy, Target, Wal-Mart, Amazon)
• Promotion:Promotion: Traditional media (movies, television commercials,Traditional media (movies, television commercials,

3. Side By SideSide By Side
ComparisonComparison

4. Rate on: AestheticRate on: Aesthetic
Playstation 4Playstation 4 Xbox OneXbox One
Game ConsoleGame Console

5. Rate on:Rate on:
Aesthetic Ease of UseAesthetic Ease of Use
InterfaceInterface
XboxXbox
OneOne
PlaystationPlaystation
44

6. Rate on:Rate on:
Aesthetic Ease of UseAesthetic Ease of Use
ControllerController
XBOX 1XBOX 1 PS4PS4

7. Rate on:Rate on:
PopularityPopularity
VarietyVariety
GamesGames

8. Rate on: MarketingRate on: Marketing
EffectivenessEffectiveness
SlogansSlogans
PS4PS4
Xbox 1Xbox 1

9. Rate on:Rate on:
AestheticAesthetic
Marketing EffectivenessMarketing Effectiveness
LogosLogos

10. Playstation 4Playstation 4
Perfect DayPerfect Day
DaydreamingDaydreaming
MarketMarket
TargetingTargeting
AudienceAudience
profilingprofiling
DemographicsDemographics
Trio ofTrio of
needsneeds

11. Playstation 4.. ContinuedPlaystation 4.. Continued
• Target audienceTarget audience
Product PositioningProduct Positioning
Product AvailabilityProduct Availability
Brand loyaltyBrand loyalty
Intrinsic CuesIntrinsic Cues
(#4theplayers)
Extrinsic CuesExtrinsic Cues

12. Xbox OneXbox One
InvitationInvitation
• Celebrity actors/ endorsementsCelebrity actors/ endorsements
• Product PersonalityProduct Personality
• Emotional arousal:Emotional arousal:
• Demographics:Demographics:

13. Xbox One continued…Xbox One continued…
Perfect GirlfriendPerfect Girlfriend
Consumer dogmatismConsumer dogmatism
Market TargetingMarket Targeting
Innovative technologyInnovative technology
Classical ConditioningClassical Conditioning
Extrinsic CuesExtrinsic Cues
Intrinsic CuesIntrinsic Cues

14. Which is better..???Which is better..???

15. Enough with that!Enough with that!
Let’s have some FUN!!!Let’s have some FUN!!!

16. TRIVIA TIME!TRIVIA TIME!

17. What country is theWhat country is the
headquarter for Sonyheadquarter for Sony
Computer EntertainmentComputer Entertainment
located in?located in?

18. JAPAN!JAPAN!

19. Whose slogan is...Whose slogan is...
“Greatness Awaits”?“Greatness Awaits”?

20. PLAYSTATION 4!PLAYSTATION 4!

21. Besides online, name 3Besides online, name 3
stores you can buy astores you can buy a
gaming console?gaming console?

22. GamestopGamestop
Best BuyBest Buy
TargetTarget
Wal-MartWal-Mart
AmazonAmazon

23. What console uses theWhat console uses the
tagline of “All In One”tagline of “All In One”
Entertainment System?Entertainment System?

24. XBOX ONE!XBOX ONE!

25. What system releasedWhat system released
first in the United States?first in the United States?

26. Playstation 4!Playstation 4!

27. Spock was used in aSpock was used in a
commercial for thiscommercial for this
product?product?(Photo)(Photo)

29. XBOX ONE!XBOX ONE!

30. THANKS FORTHANKS FOR
WATCHING!WATCHING!
GET YOUR GAMEGET YOUR GAME
ON!!!ON!!!