Detroit Red Wings possible Digital media strategy

1. Detroit Red Wings

2. • The target audience that the Detroit Red Wings will aim their marketing
towards is mainly sports fans, particularly hockey.
• But not only do they want to focus on the people who already love what
their brand involves, they need to target the people who may not know
about their brand yet or people who don’t consume it at all so that they
can grow their reach and expand the brand as a whole.
• The Red Wings advertise toward people in Detroit and other surrounding
areas, because for them the brand is easily accessible to enjoy live and in
person.

9. • Look to see if ticket sales increase
• Did the number of followers on media
platforms increase?
• Track game attendance
• Track comments on blogs
• Track email lists
• Read and ask the fans what they think
about your brand and what you can
improve

10. • The Red Wings will use a variety of tactics.
• Social media
• Blogs
• SEO
• Word of mouth
• Make everyone feel like a family and as if they
were the brand themselves.