2. Profile
Alun has successfully managed a career in the FMCG environment and has managed
relationships built on his extensive experience within the industry. He has formed
networks with key players by ensuring that his client’s needs are continually met. Alun’s
expertise lies in marketing to trade partners through the introduction of new products,
maintaining the existing portfolio and managing in-store execution to ensure optimal off-
take.
EMPLOYMENT SUM
DATE COMPANY POSITION
1993 – Current British American Tobacco
South Africa
2001 – Current Trade Marketing
1999 – 2000 Managing Other
Tobacco Products Division
1996 – 1998 Brand Marketing
1993 – 1995 Trade Marketing
and Distribution
1991 – 1993 Mega Clothing Sales Manager
1989 – 1991 Stan’s Video and Sound Salesman
1988 – 1989 The Golf Connection Store Manager
Employment History
EMPLOYMENT HISTORY
COMPANY NAME: British American Tobacco
As the leading cigarette supplier to the South African trade environment British
American Tobacco pride themselves on quality products and services
DATES OF EMPLOYMENT: 1993 – current
POSITIONS HELD: Trade Marketing and Distribution Specialist
OTP (Test Market)
Brand Marketing
3. Responsibilities
Responsible for the implementation of cycle activities and the maintenance
thereof, including target coverage and budgeting.
Building and maintaining sustainable relations with retail owners and managers
alike in order to implement the aforesaid activities.
Developing and implementing Client retention strategies (Retail Relationship
programs)
Ensure efficient communication between Internal and External Stakeholders
(reporting, Snags and new merchandising requests)
Strive to resolve issues regarding the newly implemented Fener operating
system by realigning visit days, routing and visit frequencies.
Managing the distribution of Cigars, pipe tobacco and snuff across the country in
order to ensure a constant supply to the market and consumers
Develop and design storage cabinets (Humidors) for the storage and display of
Dunhill cigars within strategic outlets to ensure ROI
Supply chain management. Indirect/Direct supply
One on one interaction with the consumer in order to convert opposition
consumers to company owned products.
Setting and Achieving of targets dependant on current universe including
influencing factors such as Quality, Authority and Volume. Visit frequency vs
strike rate.
4. Personal Details
EDUCATION: Grade 12 Exemption (1985) Pretoria Boys High School
ACHIEVEMENTS: Sporting arena
TRAINING: Leaders to Change BATSA
Resilience Training BATSA
Positive BATSA
COMPUTER LITERACY: Word Processing Package: MS Word
Spreadsheets: MS Excel
Presentation Package: MS PowerPoint
References
Territory Manager - BATSA Les Mohami: 082 474 1411
