Starbucks launches new 50th anniversary campaign

1. Starbucks 50: Possible is just
beginning-Campaign
By Altynai Baibosunova

2. Starbucks, American company that is the largest coffeehouse chain in the
world. Its headquarters are in Seattle, Washington. Starbucks was founded
by Jerry Baldwin, Gordon Bowker, and Zev Siegl,In 1971 they opened a small
store selling authentic coffee, tea and spices. As true humanitarians, they
chose a name for the store from literature: Starbuck was the name of the
captain's chief mate from the novel Moby Dick. And the first logo was a
booed engraving from the 16 th century - a naked two-tailed siren. This is
how the creators both supported the maritime theme and emphasized that
their product is for those who see the essence and think beyond stereotypes
and cultural prejudices.

3. Starbucks popularity
Starbucks is more than just a coffee shop. A
cardboard coffee cup with a green siren and a
name written in marker has become a symbol of a
fulfilling lifestyle not only in America, but around
the world
Starbucks features:
1) personalization
2) quality
3) location
4) interior
5) communication with customers

4. Starbucks is known for its high-quality
products, atmosphere and constant
innovation. Customers love the
Starbucks concept of getting together
with friends, family or just spending
time with a cup of coffee.
Starbucks' coffee, beverage, and snack
offerings are continually being
improved. Customers are regularly
treated to new tastes in drinks such as
Frappuccino's, pumpkin spice lattes,
cold brews, refreshments, and others.
Starbucks consistently manufactures
products with unique tastes, which
distinguishes the company. It was
Starbucks that brought new flavors to
the coffee industry.

5. Mission statement: “ to inspire and nurture the human spirit -one
person, one cup, and one neighborhood at a time”

6. A New Campaign “Possible is
just the beginning”
emphasizes the social benefits
of coming to a Starbucks -
something that was not
genuinely possible at the
height of the pandemic.
Video of new
campaign
https://youtu.b
e/OdFr7wd-
DWA

7. The purpose of the
campaign
Starbucks states that it is "looking
forward to the next 50 years of
Starbucks," and that it would work
with its customers and partners to
"build a brighter future for people and
the world we all share."

8. 50 Anniversary collection
Starbucks created a special collection
cups to celebrate 50 Anniversary
Starbucks stated “Inspired by the Siren,
our symbol of optimism for the next 50
years as she heralds a sustainable future
for coffee. The collection features a
modern Siren artwork in a mix of brown,
teal green, and blue in matte, glossy, and
iridescent finish with gold and metallic
accents. Happy 50th!”

9. Work Cited
MELISSA
PETRUZZELLO.
“STARBUCKS.” ENCYC
LOPÆDIA
BRITANNICA,
ENCYCLOPÆDIA
BRITANNICA, INC.,
HTTPS://WWW.BRITA
NNICA.COM/TOPIC/ST
ARBUCKS.
“50TH ANNIVERSARY
COLLECTION.” STARB
UCKS COFFEE
COMPANY,
HTTPS://WWW.STARB
UCKS.PH/COFFEEHOU
SE/MERCHANDISE/50
TH-ANNIVERSARY-
COLLECTION.HTML.
“CELEBRATING
STARBUCKS 50TH: A
BETTER FUTURE,
TOGETHER.” STARBU
CKS STORIES -
STORIES TO INSPIRE
AND NURTURE THE
HUMAN SPIRIT,
HTTPS://STORIES.STA
RBUCKS.COM/FIFTY/.