2. • Starbucks is a world renowned specialty coffee maker
• It roasts, markets and retails specialty coffee
• It offers blends of coffee, handcrafted beverages,
merchandise, food items, ready-made drinks and
Starbucks ice cream
• It markets all of its products under the flagship
Starbucks brand.
3. HISTORY
Jerry Baldwin, Zev Siegl, and Gordon Bowker
The three Starbucks founders had
two things in common: they were
all coming from academia, and they
all loved coffee and tea. They
invested and borrowed some
money to open the first store in
Seattle and named it “Starbucks”
Starbucks was named after Starbuck, a
character in Herman Melville’s literary
classic Moby Dick.
5. HISTORY
Howard Schultz
In 1981, Howard Schultz walked into the Pike Place Starbucks store. As
Schultz recounted in his biography, Pour Your Heart Into It.
“The minute the door opened, a heady aroma of coffee reached out and
drew me in. By the third sip, I was hooked. I felt as though I had discovered
a whole new continent.”
It took another year before Schultz joined the Starbucks team as director of
retail of operations and marketing.
Who is the Starbucks Siren?
The iconic twin-tailed siren on Starbucks’ logo serves
as a reference to Seattle and the sea. Wanting to
communicate Seattle’s close proximity to the sea, the
siren is seen to have hair that looks similar to ocean
waves
6. THESE DAYS
As of September 2021, the
company has 33,295
stores in 83 countries
It operates through three segments: Americas, which
includes the United States, Canada and Latin America;
International, which includes China, Japan, Asia Pacific,
Europe, the Middle East and Africa; and Channel
Development.
7. THESE DAYS
45%
40%
5%
10%
Market Segmentation
Adults(25-40) Young adults (18-24) Children(13-17) Age above 40
The demographic segmentation by Starbucks is between
25 and 40 years of age with high incomes, the second
target group is 18 to 24 year of age and belongs to richer
families.
8. AUTOMATION SYSTEMS
Starbucks Thailand has launched its first-ever self-service machine
with full customisable capabilities and digitised payment options.
Starbucks has automation systems in
some areas. These machines have 280
possible drink combinations to choose
from. They have touchscreens and
customers can play games while they wait
for their order Vending machines are said
to possibly be able to replace baristas.
Starbucks has said it does not want to
replace baristas with robots, but use them
as a complementary tool.
9. ENVIRONMENTAL IMPACT
On July 9, 2018, Starbucks President and CEO Kevin
Johnson announced that Starbucks will ban the single-use
plastic straws by January 1, 2020, on all cold drinks from
all locations worldwide due to climate change concerns,
pollution, and sea turtle endangerment
Now Starbucks gave customers who brought in
their own reusable cup a 10-cent discount, in
addition to using corrugated cup sleeves made
from 85% post-consumer recycled fiber, which is
34% less paper than the original.
10. SLOGAN OF THE COMPANY
Over the next two decades, we would grow to welcome
millions of customers each week and become a part of the
fabric of tens of thousands of neighborhoods all around the
world. In everything we do, we are always dedicated to Our
Mission: to inspire and nurture the human spirit – one person,
one cup, and one neighborhood at a time.
