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Old Or New? The Future Of Media?

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Altogether Digital
Altogether Digital

What is the future of media? Will social media kill 'old' media? Or is 'new' media nothing without the old?

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New Or Old? The Future Of Media? Ciarán Norris, Director: Search, Affiliate & Social Media
Does The Future Look Like This?
What Does The Future Look Like? ,[object Object],[object Object],[object Object],[object Object]
What Is Old Media?
gastev on flickr
kb35 on flickr
Joao Pedro, uai ! on flickr
What Unites These?
Centralised Production Phillie Casablanca on flickr
Centralised Distribution elisasizzle on flickr
One To Many Model jem on flickr
Massive Ad Revenue yomanimus on flickr
What’s Changing?
50 Million Audience In: 38 Years Filmore Photography on flickr
50 Million Audience In: 13 Years dailyinvention on flickr
50 Million Audience In: 4 Years rileyroxx on flickr
50 Million Audience In: 3 Years jjuanpol on flickr
50 Million Audience In: 2 Years jaycameron on flickr
So What Is New Media?
New Media Is Only New If You’re Old
So What Does This Mean?
Source: Oxyweb.co.uk & Alexa
10 Of Top 20 Sites Are Social Source: Alexa
10 hours of video uploaded to YouTube every minute Facebook would be the 5 th largest country in the world Over 133 million blogs created since 2002 15-24 yr olds spend 2.14 billion minutes per month on Bebo 800 million photos uploaded to Facebook every month Social media sites are 5 of top 10 most popular globally Sources include TechCrunch, Facebook, Wikipedia, Technorati, Bebo, Alexa
Is Old Media Dying?
ReservasdeCoches.com on flickr 2009 Q1 = $51m Loss
2008 = £2.55bn Loss Indiewench on flickr
Source: Roy Greenslade /The Guardian UK Newspapers Since Jan 08
So Social Media’s Winning?
 
 
 
Source: Read Write Web 100% Of Inventory For Sale 2008 = $25m
Jonsson on flickr 3% Of Inventory For Sale 2008 = $500m Loss
 
 
 
 
 
 
 
 
 
 
 
 
 
1/18 Of 100m Videos Are UGC
So What Does This Mean?
Social media allows people to maintain a wider circle of friends than ever before, and talk to all of them more easily than ever before… But they still like to talk about the same stuff.
People Don’t Change, Tech Does
But They’ll Sort It Out, Won’t They?
22 Million Views $0 Revenue
D’OH!
D’OH!
Questions ? ,[object Object],[object Object],[object Object],- bast - on flickr Questions
Ciarán Norris, ciaran.norris@altogetherdigital.com

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Old Or New? The Future Of Media?