Featuring Christian Wright, Chief Technology Officer, Merkle Effective campaign management has become a prerequisite for success in today’s challenging economy. Marketers need to leverage new tools to streamline processes to eliminate redundant work and decrease campaign cycle times. New technologies allow marketers to automate many elements of their campaign management process and enable end users to play a greater role in improving campaign quality. This webinar discussed: •Best practices for optimizing the campaign management process •A high-level overview of a campaign management toolset and how it maps to the needs of marketers’ campaign management challenges

1. Operational Campaign Management (OCM) Presented by Christian Wright Chief Technology Officer, Merkle February 19 th , 2009

10. OCM – Existing Processes

14. OCM with Alterian – Organizer/Selection Planner

15. OCM with Alterian – Organizer/Selection Planner

16. OCM with Alterian – Organizer/Selection Planner

17. OCM with Alterian – Process