Samples of creative work and copywriting, including copy for digital, offline and video.

1. PORTFOLIO
ALISTAIR HANN | COPYWRITER

2. PROJECT
Copy, tone of voice, concepts and
editorial for the University of
Salford’s undergraduate
prospectus and mini-guide. Lead
copywriter for both publications.
As a student at Salford, you’ll gain the professional
and personal skills that you’ll need to succeed in
every walk of life. This is what we call ‘The Salford
Advantage’. Our commitment to your development
will give you a measurable edge in the job market.
Students from Salford have gained jobs at British
Aerospace, the NHS, PwC, IBM, DKNY, Vogue, Arts
Council England, Apple, Dolby, Rolls Royce, Bang &
Olufsen and The Lowry – to name drop just a few.

4. PROJECT
Concepts, art direction and copy
for emails, videos, infographics,
welcome packs and landing pages
aimed at engaging students with
study software allocated by their
college or through the Disability
Student Allowance.
With Sonocent, you can quickly and easily
create comprehensive, meaningful records of
lectures, practicals, field trips, placements and
more. Then you can revisit your files, listen back
to the key moments, and add more detail to
create super study resources for revision and
when you write assignments.
Here’s our formula for taking your best ever
notes with Sonocent…

5. PROJECT
Copy and new tone of voice for a
not-for-profit providing creative
workshops to youths from
disadvantaged backgrounds. They
have since gone on to become
one of the major providers of
youth workshops in the UK.
Street Style Surgery runs creative workshops
that teach young people a vast array of
exciting new skills – from body popping to
fashion designing, music production to film-
making.
Our growing team of workshop leaders are
all super-talented and personally vetted by
SSS founder Sissy Rooney. Every day they
show young people from often troubled
backgrounds that creativity can open doors
to a better life – and even lead to a fulfilling
career.

6. PROJECT
Copy, creative and art direction for
new-business materials, including
video scripts, newsletters, email
shots, landing pages, case studies,
webinar and conference session
descriptions, and printed materials
for trade conferences. Led to 300+
colleges in North America
implementing a new-to-market
software solution, campus-wide.
Sonocent is award-winning study
software designed to enable students
of all learning styles to take effective
notes completely independently. In
class, students take a full audio
recording and highlight key
information from the audio as they
listen. After class, they revisit the
recording and summarize the
information at their own pace.

7. PROJECT
Copy and creative for a successful
pitch to Clover Butter. Designed
to inspire customers to revisit the
Clover website and spend longer
engaging with the content.
Formed part of their ‘middle way’
strategy.
Take a step in the right direction
with Clover
Want to make 2010 a more active year for
you and your family – but don’t fancy
‘hitting the wall’ or ‘beating the burn’ while
you’re at it?
Why not take a nice family walk near where
you live. Like Clover, it’s the happy middle
way
towards a healthier life*.
*Hiking boots and compasses not required
Find a family walk in your area
Use our clever Walk Finder to create your
perfect walk and you could win a prize
Search for a walk now
Clover ‘Walk of the Month’
Follow this month’s family on their favourite
walk.
Read about this month’s walk
Connect with Clover on Facebook
Let us know about your family’s favourite
walk to enter the prize draw to win a cool
pair of Alligator sandals.

8. PROJECT
Scripts and art direction for four
in-software explainer videos,
designed to simply and effectively
communicate the best method for
using multi-award-winning note-
taking software to new users.

9. PROJECT
Copy, creative and art direction
for content supporting a creative
expo, open to the general public
and industry insiders. Included the
strapline for the event, which
appeared on all online, offline and
outdoor advertising.
Create Salford is looking for fearless
monster slayers, aged 3+.
Applicants should report to the
Digital Performance Lab at our
Media CityUK campus, where they
will be required to spot the things
young Billy will need to defeat the
monster and prevent his family from
meeting a “very sticky end”.

10. PROJECT
Copy, creative and art direction for
onboarding support materials,
including welcome packs,
implementation guides, emails and
videos. Designed to ensure smooth
implementation of study software
across college campuses. Audiences
included student support staff, IT
departments and senior
administrators.
Check students have what
they need
Double check that each student has
received their Welcome Pack and
installed the software correctly. A little
bit of handholding at the start of the
process will set them on the right track.

11. PROJECT
Copy, creative and art direction
for The Army. Campaigns included
this microsite, promoting their
magazine to 13-17 year-olds.
SEE WITHOUT BEING SEEN
Discover the secrets of Army life with
Camouflage Magazine
Are you aged 13-17? Ever wondered
what life is really like in The Army? The
hardware, the training, the missions…
Then step
behind the scenes with Camouflage.
Membership is FREE and you get all this
and more:
• A monthly copy of Camouflage
magazine, packed with expert advice,
articles and photography
• A welcome pack full of cool free stuff
with your first issue
• A special Camouflage kit bag
Camouflage is the brain-child of a
dedicated team of professional soldiers.
Become a member today for the real
story of Army life.