Miller Lite for a brief was to connect the Coke
bottle of Coke Zero directly to consumers' hearts
and minds. To do that, we created a limited
edition bottle of Coca-Cola with a special edition
of the bottle label. The objective of the campaign
was to increase the number of fans on
Facebook and Twitter in a way that has never
been done before, associating it with friends and
Within a short space of trafﬁc jams the new
Porsche 911 Turbo attracts thousands of people
with every single roof of their cars. In this case,
it was the ﬁrst time that the campaign took place
in the city and turned it into a social movement.
Journalists, celebrities, bloggers and opinion
leaders were invited to take it to the nearest VW
dealership to sign a test drive.
Somatic has tools/APIs to use and build your
own versions of everything you just saw
a short presentation showing how we are experimenting with combining deep learning, creative, and experiential marketing.