ChannelMix connects and automates your data collection and prep, saving you up to 90% of data management time.

1. AGENCY PERFORMANCE ANALYTICS
IMPLEMENTING A HOLISTIC ANALYTICS
STRATEGYTHAT GETS RESOURCES BACKTO
ANALYZING RESULTS, PROACTIVE
OPTIMIZATION, AND DEEPENS CLIENT
RELATIONSHIPS

2. THE CHALLENGE
AS A MARKETING ANALYTICS FIRM SINCE
2007,WE GET IT.

3. THE MARKETING ANALYTICS CHALLENGE
2007
Analytics services
company providing
marketing analytics
performance
reporting and analysis
services
DATA SOURCES MANUAL DATA
PULL
MANUAL DATA
ASSEMBLY
MANUALCHART
BUILDING
WHERE DATAGOES
TO DIE
THE DATA DEATH MARCH

4. EFFECTS OFTHE DATA DEATH MARCH
Client
Team 1
Client
Team 2
Client
Team 4
Client
Team 3
• Teams operate in analytics silos
• Data is stored everywhere
• Inability to be proactive
• Resources spend more time gathering and
assembling data than analyzing results

5. EFFECTS OFTHE DATA DEATH MARCH
GATHERING & PREPARING
DATA
ANALYZE
PERFORMANCE
OUR MARKETING ANALYTICS PROCESS
82% 18%

6. SOLVINGTHE MARKETING ANALYTICS
CHALLENGE
BECAUSEWE ONLYWORK INTHE
MARKETINGVERTICAL, IT BECAME OUR
MISSIONTO SOLVETHIS CHALLENGE.
HERE IS HOWWE SOLVED IT.

7. ATWO PART PROBLEM
DATA AGGREGATION
Bringing all data together into a
comprehensive data platform in an
automated and repeatable fashion
Using the latest in business intelligence
technology to enable automated
dashboards and sophisticated analysis
DATAVISUALIZATION

8. SOLVINGTHE DATA DEATH MARCH
DATA SOURCES MANUAL DATA
PULL
MANUAL DATA
ASSEMBLY
MANUALCHART
BUILDING
WHERE DATAGOES
TO DIE
COLLECT
&
MONITOR
STORE
&
CLEAN
BLEND
&
PREPARE
ACCESS
&
VISUALIZE

9. HOW WE SOLVED IT
ONE
CONNECTION
SOURCE FOR
ALL DATA
TABLEAU DESKTOP
TABLEAU SERVER
&
TABLEAU ONLINE
DATA
MONITOR
DATA COLLECTION
DATA CLEANING
DATA STORAGE
DATA
ACCESS
DATA BLENDING
DATA PREPARATION
DEDICATED DATA SUPPORT TEAM
DATA AGGREGATION DATA VISUALIZATION

10. CHANNELMIX & ADVANTAGE
BREAKING DOWNTHE DATA SILOSWITH A
FULL DATA INTEGRATION & ANALYTICS
SOLUTION

11. AGENCY ANALYTICS SOLUTION
All Clients
All Data Sources
ONE Data Source
For ALL Data
DATA
COLLECTION
DATA
CLEANING
DATA
STORAGE
DATA
BLENDING
DATA
PREPARATION
DATA
MONITOR
DATA MANAGEMENT TEAM
EXAMPLE DATA
ECOSYSTEM
DATA
ACCESS
Reconciliation
ONE Connection
Powerful Automated
Dashboards
Media Plans
Basic Reporting

12. ORGANIZE FOR SUCCESS
TRAINING AND ORGANIZATIONYOURTEAM
ENSURES LONG-TERM SUCCESS

13. ORGANIZE AROUNDTHE DATA
CONTINUED
TRAINING

14. MARKETING ANALYTICS ACADEMY

15. QUESTIONS & NEXT
STEPS
QUESTIONS