2. MTV Games
The music Factory The Hills
VH1
VIVA
PARAMOUNT VANTAGE
, TV Land Spike TV, CMT: Country Music Television, Comedy Central,
Palladia,MTV Films, , Paramount Comedy, Nick Jr., TeenNick, MTV Tr3s,
International Channels: MTV Networks International operates in 160 countries.
Viacom also owns Colors, The Music Factory, The Box, Game One, VIVA, QOOB,
MTV Network Europe, MTV Base, MTV Arabia.
Production: BET Event Production, MTV Productions.
Programming: The Hills, Nick Gas, Turbo Nick, Nicktoons Network, The Daily
Show, The Colbert Report, MTV Jams, MTV World.
3. Radio. Internet.
Through radio you could release a They could have the trailer
movie soundtrack , or a single for the uploaded to YouTube and
movie and this would advertise the /or vevo.
film. They could make a
Facebook page that details
Television.
the release date and the
Through TV you could advertise the
cast and the movie plot.
trailer for the movie , also this links to
with music because you could release
the video for the movie soundtrack
single
Publishing.
the cast of the movie could be featured in
a magazine , be interviewed or just
generally talk about the movie . They
would also talk about the premier/ release
dates.
4. Symbiotic relationships in the
media
Symbiotic relationships in the media allow companies to work together to
make money. They publicise with each other to distribute and engage the
audience to watching the film. Hasbro would distribute toys to publicise a
film for DreamWorks SKG e.g. Transformers : Revenge of the Fallen. They
would also benefit form it as well as this film is very well known and the
Target audience would want to buy featured toys and games.
5. Glossary
Multi Media Conglomerate: A company that owns larger numbers of
companies in various mass media such as telervision,radio,publishing movies
and the internet. Media Conglomerates strive for policies that facilitate their
control of the markets across the globe.
Horizontal Integration: The acquisition of additional business activities that
are at the same level of the value chain in similar or different industries. This
can be achieved by internal or external expansion. Because the different firms
are involved in the same stage of production, horizontal integration allows
them to share resources at that level.
Cross media convergences: is when a film is promoted across media areas. It
is a process where a range of media platforms are integrated within a single
piece of media technology e.g. a iPhone app for a featured film.
Synergy: is when companies distributed from a main company work together
to build a strategy of making related media outcomes. E.g. Transformers and
Hasbro creating toys to promote the film or the other way around.
Symbiotic: Is when different companies will work together to create and
promote different products relating to as film. The transformers would
promote material such as Easter eggs, bed linen and toys etc.
