x factor case study year 12 media.

1. X Factor Case Study
A CASE STUDY BY KURT ILKO AND MACY HUGHES

2. IN WHAT WAYS DOES THE XFACTOR USE CONVERGENCE
TO REACH TO A POTENTIAL AUDIENCE?
 Producers of the reality television show (Simon Cowell) use the web to
make the audience interested in the forthcoming episodes. The show has
its very own YouTube channel.
(https://www.youtube.com/user/TheXFactorUK ) This allows the audience
to view clips of the upcoming shows which makes them want to watch the
real show on Saturday and Sunday nights. Here the producers of the X
factor converge television media with the internet media. This is very
successful as the producers are clever with selecting the most interesting
parts of the show to spike interest and curiosity. Also this is extremely
successful because the channel has 5,800,000 subscribers so this is a large
demographic. Also the show can make money from advertising on their
YouTube channel and the television ratings itself therefore, convergence
works to their favour financially.

3. Application of Jenkins and
Livingstone’s theories.
 Livingstone (2002) said that the new digital age will cause the death of
schedule. This is true because the audience can access the episodes on a
number of platforms including, ITV catch up, YouTube etc. And can even
record it if they're out of the house. This means that there is little schedule
because they can watch it as they please. However there is a limit to this,
the episodes only remain on ITV catch up for 31 days so unless they watch
it in this time, they’ve missed out on this particular platform. However clips
remain on YouTube for a lot longer.
 Jenkins (2006) said that everything will be accessible through a black box
meaning without leaving the house. This is true because you can watch TV
straight from your phone, use the ITV app or go onto YouTube, you don’t
even need a TV anymore to watch the X factor.

4. Above the line and below the line
advertising used by the x factor.
 The X factor uses ATL marketing when it advertising on TV and national
newspapers. This announces when the factor would be on. Source :
http://www.mirror.co.uk/tv/tv-news/first-look-x-factor-2017-10988160
 Sponsored posts on Instagram feed. The X factor was shown on Instagram
and announced its arrival to spark interest and excitement for the new
season.