1. Alexis S. Pope
223 Jenny Lane (931) 644-2138
Boone, NC 28607 alexisspope@gmail.com
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Summary of Qualifications
• Over a decade of creative, data-informed, and technologically-oriented problem-solving
• Collaborative leader in enrollment management adept at providing interdepartmental
solutions
• Analytical administrator experienced in utilizing business process modeling to maximize
quality and efficiency
• Developmental and goal-oriented supervisor of professional and support staff
• Successful history of developing metrics to implement data-driven recruitment strategies
• Experienced in financial aid leveraging efforts to maximize enrollment of target populations
while minimizing adverse impacts
• Skillful in applying cutting-edge strategies and technology to analyze and improve trends in
student persistence and retention
• Proficient in refining budgetary allocations to amplify the effectiveness of current and future
resources
• Educated in areas of higher education administration including legal problems, marketing
fundamentals, and organizational leadership
• Skilled in a wide array of technologies including office suites, ERPs, CRMs, statistical
software, and various programming languages
Professional Experience
Director of Admissions August 2015 – Present
Appalachian State University Boone, NC
• Lead the Office of Admissions both in its strategic direction and its complex daily operations
• Direct admissions policy development and implementation to maximize the effectiveness of
all activities and ensure compliance to published standards and practices
• Manage the acquisition and utilization of recruitment and enrollment analytics to make data-
informed enrollment projections in addition to strategic recruitment and admissions
decisions; including implementation and maintenance of predictive modeling strategies
• Design and implement a comprehensive communications plan to articulate Appalachian's
distinctive culture, academic programs, and student life to prospective students
• Develop and manage an application processing plan to meet targeted enrollment goals
• Identify and define historical University enrollment patterns and forecasts trends in new-
student markets
• Align recruitment activities through ongoing assessment and adjustment as changes occur
in market forces and University goals
• Develop and direct the implementation of strategic recruitment plans to expand recruitment
and enrollment of high-achievers, underrepresented minorities, and first-generation college
students
• Collaborate with University Communications to integrate brand marketing and promotional
strategies with recruitment tactics
• Manage financial resources to maximize ROI of all recruitment and admissions operations
• Supervise, either directly or indirectly, all permanent and temporary personnel including
talent acquisition, professional development, and evaluation
Roles continued on page 2…

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Roles continued…
• Collaborate with other units in Enrollment Management as well as other academic and
administrative departments at Appalachian to implement and maintain the effective
recruitment and transition of new students
• Chair the Undergraduate Recruitment and Transition Team
• Serve as member of the University's Enrollment Planning Council
Guidance and Admissions Assembly February 2014 – present
College Board – Southern Regional Council Atlanta, GA
• Serve as a direct link between institutions of higher education and the College Board
• Consider issues and actions related to providing educational opportunities for students
• Collaborate with a wide range of partners to provide increased access to higher education
• Assist in the planning of regional forums
• Serve as the Chair-Elect for 2016-2017
Director – Undergraduate Admissions July 2012 – August 2015
Tennessee Tech University Cookeville, TN
• Developed, implemented, and continually improved the processes and procedures
associated with recruiting and processing students through the enrollment funnel
• Oversaw the implementation and maintenance of the CRM and SIS as well as other
technologies and services as necessary (language: SQL)
• Directly or indirectly developed all professional and clerical staff
• Aligned admission standards and procedures with TBR guidelines and University needs
• Communicated relevant information to campus and community constituents
• Developed and maintained the recruitment strategies for existing and future markets
• Provided services as necessary to unify recruitment initiatives across the campus
• Developed or coordinated necessary metrics via ITS coordination and SQL coding
• Performed budget productivity analyses for recruitment and processing activities
• Served in a recruitment advisor to the campus constituents
• Implemented and maintained Banner Document Management System (BDMS), TTU’s
document imaging system; increased processing productivity by 212% (language: SQL)
• Performed periodic analyses of processing and recruitment procedures
• Coordinated physical renovations as operating budget allows
• Upgraded the existing website to new CMS (languages: HTML and CSS)
• Served on the Cappex Advisory Board, establishing mutually beneficial partnership
• Coordinated the Upper Cumberland College Fair for area students
• Served as Chair for TBR Admissions and Records Sub Council (2013)
• Implemented, maintained, and enforced employee policies for increased productivity and
morale
• Employed student search resources to maximize funnel size and minimize funnel slope
• Developed and maintained relationships with community colleges to maximize transferability
of community college students using Tennessee Transfer Pathways, Dual Admissions
Agreements, and Reverse Transfer Policies
• Directed the University’s use of social media for recruitment purposes (Twitter, Facebook,
Instagram, etc.)
• Served on TTU’s Retention Committee
• Served as TN representative for the Southern Regional Council of College Board (2013)
• Analyzed and aligned admission requirements with University’s mission and goals

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Assistant Director – Admissions July 2007 – June 2012
Tennessee Tech University Cookeville, TN
• Advised office personnel in effective recruitment tactics and mentalities
• Evaluated appeals for exceptions to admission standards
• Assisted in residency decisions
• Directed University’s campus visit program
• Collaborated with other officers and ITS to formulate effective ARGOS reports
• Assessed need to modify existing or adopt new communication tools to fit changing
recruitment strategies and new technologies
• Collaborated with academic and administrative offices to implement effective recruitment
practices
• Assisted the Office of Orientation in the orientation of University’s new students
• Strategically distributed relevant information (web/email/physical mailings) regarding the
University’s qualities and enrollment procedures
• Directed the University’s annual region-wide college fair
• Trained one GA and 30 part-time staff members for both general and specific recruitment
policies and procedures
• Oversaw payroll for part-time employees and service workers
• Served as the Chairperson of University’s ADA Advisory Committee
• Served on University’s Retention Committee
• Restructured University’s recruitment communication plan
• Installed Hobson’s EMT Connect
• Rebuilt student telecounseling division
• Created online reservation system for student orientation (languages: JAVA and ASP.NET)
• Created online database and forms for Office of Graduation to track ceremony attendance
and mailing of diplomas (languages: JAVA and ASP.NET)
PREVIOUS POSITIONS
Instructor – College of Education August 2009 – December 2014
Tennessee Tech University Cookeville, TN
Counselor – Admissions July 2006 – June 2007
Tennessee Tech University Cookeville, TN
Campus Visit Coordinator – Admissions January 2005 – June 2006
Tennessee Tech University Cookeville, TN
Education
Doctorate of Education in Higher Education Administration ABD, Exp Grad 2017
Tennessee State University Nashville, TN
Masters of Science in Educational Leadership May 2008
Tennessee Tech University Cookeville, TN
Bachelor of Science in Education (Chemistry/Biology)
In Cursu Honorum, Magna Cum Laude
May 2004
Tennessee Tech University Cookeville, TN

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Professional Development
• College Board National Forum – 2013, 2015
• College Board Southern Regional Forum – 2014, 2015, 2016
• College Board Enrollment Leadership Academy (ELA) – 2013
• Hobson’s University
o National Conference - 2008, 2010, 2012, 2014
• National Association for College Admission Counseling (NACAC)
o National Conference - 2012
• Noel-Levitz
o various forums, conferences, and webinars
• Southern Association of Collegiate Registrars and Admissions Officers (SACRAO)
o Regional Conference – 2009, 2011
• SUMMIT (Tennessee Conference on Higher Ed Technology)
o State Conference – 2012, 2013, 2014
• Tennessee Association of Collegiate Registrars and Admissions Officers (TACRAO)
o Technology Committee – 2009
o Local Arrangements Committee - 2010
o Annual State Conference – 2006-2014
Publications/Presentations
- Predictive Analytics for Dummies (and Admissions Professionals)
o TBA (Proposal Submitted for AACRAO SEM 2016)
- Tuition Elasticity and Tennessee Promise
o Tennessee State University – Nashville, TN – February 2016
- The Changing Face(s) of Admissions
o Western Carolina Counselor Summit – Boone, NC – April 2016
- Using Machine Learning and Predictive Modeling to Assess Admission Policies and
Standards
o National Symposium on Student Retention – San Diego, CA – November 2013
- Clearing the Road with the Clearinghouse
o SUMMIT 2012 – MTSU – July 2012
- Simple to Complex CRM Communication Plans
o Hobson’s University – Nashville, TN - June 2012
- Implementing a Successful Campus Visit Program
o TACRAO Admissions Counselor Workshop - MTSU - July 2009