2. Large impact on all aspects of
tourism trade
Hospitality, travel and leisure one of
the largest users of digital
technology
Ryanair, Airbnb – solely use
technology for bookings.
3. Rise in employment in the
technological field e.g. airlines,
hotels, resorts.
Increase of booking companies.
By turning to new technology, the
traveller has more control over
process of purchasing.
4. Cuts down on the middle man
Although profits may rise for
companies, there is an impact on
employment e.g. travel agencies.
When comparing websites and
booking agencies, people are
inclined to seek bargains at
competitive rates.
5. Because of insurance rates,
overheads and salaries and other
costs, a business on the high street
cannot compete.
6. a) Travel and accommodation
b) Car rental
c) Transfers
d) Dining out
e) Day excursions.
7. Self booking has resulted in airlines
cutting down on staff.
Booking train tickets, coaches,
festival tickets and excursions now
done online or at self service
machines.
Online companies offer competitive
rates.
8. Older generation may find using
technology a daunting experience.
Although technology has opened a
new world for the eager traveller, it
may have closed a window for those
looking for a more personal service.
9. Mondrian hotel provide an iPad to
their guests.
While this might cut down on labour
costs, there is a loss of the personal
touch.
10. Environment in a perpetual state of movement.
Must be unrestricted in using a variety of new
tools to safeguard satisfaction in both leisure
and business travellers.
Social media has changed interactions with
hoteliers and guests.
Guests can exchange views on hotel facilities,
rates, etc online.
Potential visitors can do research before
booking.
11. Balance of power has shifted to guests – hotels
must work harder to resolve problems and
meet expectations.
Poor reviews can have a huge influence.
Through feedback, guests have indicated they
want faster check in/check out procedures.
Phone apps have been created to pre-
registerand can be used as a room key.
However, once again the personal touch is
lacking.
12. For business people and those attending
conferences, technology allows many
advances.
Hotels can inform guests via text on meetings
and scheduled changes on events.
Special offers such as spa treatments can also
be advertised by text.
Express check out.
13. Technology can continually raise the level of
service expectation.
Its importance will only magnify in the future.
Changes should be adopted and accepted.
