This document discusses e-marketing strategies for a hotel organization. It begins with a SWOT analysis that identifies the organization's strengths as good advertising, branding, and customer relations, but weaknesses as a lack of language options on the website and no named contacts. It then covers topics like website design, search engine optimization, technology acceptance, mobile platforms, and social media. Recommendations are provided around each topic to improve the organization's online presence and marketing.

2.  INTRODUCTION TO THE CASE STUDY AND BACKGROUND
OF THE ORGANIZATION
 SWOT ANALYSIS OF ORGANIZATION
 E-MARKETING
 WEBSITE DESIGN
 SEARCH ENGINE OPTIMISATION
 TECHNOLOGY ACCEPTANCE
 MOBILE PLATFORMS AND APPLICATIONS
 WEB USABILITY
 SOCIAL MEDIA
 REFERENCES

4. STRENGTHS
 Good advertisement
 Branding
 Good customer relation by engaging
with their customers after they leave
their hotel through emails
 Trained and proactive staff members
WEAKNESSES
 Lack of option for language
selection on their website
 No named contacts to get in touch
with incase of enquiries
 No business history available on the
website
 Online shopping
 Gaming platforms
OPPORTUNITIES
 Clearly stated website
 High employment opportunities
 Online presence
 Good reputation
 Availability of business clubs
THREATS
 Price fluctuation
 Competitors could merge against the
company
 Marketing trends

5. E-MARKETING
Technology
implementation Dann and
Dann (2011)
Cheap advertisement
Electronic commerce
(2011)
Use of internet and
technology Manzoor
(2010)
RECOMMEDATION
Buying and transferring
of products and services
online

6.  Catering for all needs
Academic technology
and creative services
(2010, pg8)
 Attractive
 Font readable
 Have newsletter with
latest news
 Well updated
 RECOMMENDATION
 Website language
option selection

7. BUHALLIS (2003, PG 15)
LINKED TO GOGGLE MAPS
AND TRIP ADVISOR
RECOMMENDATION
SPY AND LEARN FROM
COMPETITORS
RECOMMENDATION
SPY AND LEARN FROM THEIR
COMPETITORS

8.  Approval and living with technology systems
Younghwa et al. (2003, pg3)
 Communication systems
 General systems
RECOMMENDATION
 Workshops every month

9.  Mobile hardware and desktop Chaffey and
Smith (20113, pg 6)
 Trip advisor
 Facebook
 Goggle maps
RECOMMENDATION
 Gaming platforms

10.  Page layout Nielsen and Pernnice (2010)
 Usable and convenient Academic technology
and creative services (2010)
 Easy to use and attractive
RECOMMENDATION
 Change of font optional

11.  84940 likes facebook
 Linked in 1454 followers
 Twitter 1116 followers
 Word of mouth Sterne (2010)
REOMMENDATION
 Linked in update

12. Online presence present at peemont
metcourt inn hotel

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Spring.
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Dann, S. and Dann, S. (2011) E-marketing theory and application, United Kingdom: Palgrave
Macmillan.
Younghwa, L., Kozar, K, A. and Larsen, K, R, T. (2003) The technology acceptance model:
Past, Present, & Future, Boulder: Communication of the association information systems.
Chaffey, D. and Smith, PR. (2013) E-marketing excellence: planning and optimizing your
digital marketing, 4th edition, New York: Routledge.
Sterne, J. (2010) Social media metrics: how to measure and optimize your marketing
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