Visual Rhetoric, January 31st, 2013


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Visual Rhetoric, January 31st, 2013

  1. 1. Today1. Icebreaker2. Introduction of print project3. What’s up with ACE?4. A little design talk and prep for your design activity5. Homework
  2. 2. Icebreaker1. Name2. Favorite color
  3. 3. The Print ProjectLet’s talk just a bit about our print based project, which we willbegin in earnest next week when Dr. Jim Porter and Ms. FeliceMarcus visit class on Tuesday to discuss the needs of theAmerican Culture and English (ACE) program.The initial list of their needs includes a mailing card (think datasheet– something roughly the size of a large postcard with keyinformation about the program on one side and nice splash art onthe other), a poster, and other recruitment materials/circulationdocuments (like invitations).
  4. 4. One key……to this whole process is to know how to speak to community partners.Some key things we’ll need to do, then:1.Be on time (duh!). You don’t want to walk into a client meeting late.2.Read over whatever you can find about ACE (I’ll place some stuff on myblog for you to take a look at) and try to become familiar with what theydo/provide.3.Think about what you would want to know, for example, to make a posterfor them. To make a data sheet. To make, say, varied versions of a one-sheetrecruitment flier to mail to potential students in various nations. Come withquestions, but make sure they’re specific and thoughtful.
  5. 5. Another key factor……is respect.Whenever we deal with a community partner, remember that you, as astudent and participant in this course, represent:1)Our university2)Your respective programs (particularly PW and IMS folks)3)The class4)Yourselves5)MeBehave as you would expect a professional designer to behave with hisclients, and be courteous. Listen carefully, take good notes.
  6. 6. This is also a moment where……we will transition much more into talking about the readings from thebooks and will move away, at least to a small degree, from the moretheoretical underpinnings of the early part of class.That theory will persist; it’s not leaving us. We’re just about to take the stepover the threshold into practice.
  7. 7. American Culture and EnglishIs a semester-long immersive program for students with slightly belowacceptable TOEFL scores (meaning they are qualified students other thantheir need for some additional training in the English language).It consists of a five-hour speaking course, a four-hour writing course, anAmerican studies course, and one additional class of the student’s choice.Students who move through ACE then proceed with their Miami educationwith the skills they need to succeed.Also starting next year there will be a graduate version of the ACE programoffered, obviously, for graduate students.
  8. 8. Previewing your design taskWith our remaining time, I asked you to bring in a photo or the actual flierfor your design task this week. I nabbed one from the web (to make sure Ididn’t accidentally get the same one that one of you had chosen– I didn’twant to mess with your creative process). I will post it on the next slide, thenwe’ll discuss what we could do to make it better.
  9. 9. From
  10. 10. There is a design theory here…I’m not sure I precisely understand it, but there’s sort of a sub-genre of partyflyers that look a bit like this. Knowing that, I don’t want to act as if this isabsolutely hideous, but I think you can safely say, based on our readings sofar, that this is not a well designed flyer.When addressing a flyer like this, we want to collect some key information.So let’s break down what we actually have here.
  11. 11. ElementsTextual information:Colors:Graphics:
  12. 12. What’s most important?Textual information:Colors:Graphics:
  13. 13. What might we do?Textual information:Colors:Graphics:
  14. 14. HomeworkMost of class Tuesday will be spent talking to the finefolks from ACE. Come ready!Read for class: Kimball & Hawkins Chapters 3 and 4,Golombisky & Hagen chapters 4