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Visual Rhetoric, Tuesday, Jan 22, 2013


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Visual Rhetoric, Tuesday, Jan 22, 2013

  1. 1. TODAY1.Icebreaker2.Quick and fun: visual illusions3.Benjamin’s “Aura” – quick discussion/writing activity4.Make a new header for the course website5.Homework
  2. 2. ICEBREAKERToday’s icebreaker should be fairly easy, I hope. Say yourname for everyone– like last time– and tell us your favoriteartist.
  3. 3. Dr. Phill’s favorites:
  4. 4. Some quick Visual funTake a look at the next few slides and tell me what’sgoing on here. Look carefully. Sometimes you mightneed to squint.
  5. 5. These illusions depend onintricate line work, veryspecific color and contrastchoices, the mind’s desire tocomplete shapes andpatterns and the fact thatour eyes jitter a bitnormally.If you squint hard and lookat each of these images,they WILL become still. Butnot for long.
  6. 6. From the readingsNext class meeting– on Thursday– we will put the full set ofreadings for this week in conversation. But to start us outtoday, I want us to think for a few moments about theconcept of “aura” which Walter Benjamin describes.
  7. 7. From page 5“The uniqueness of a work of art is inseparable fromits being imbedded in the fabric of tradition. Thistradition itself is thoroughly alive and extremelychangeable. An ancient statue of Venus, for example,stood in a different traditional context with theGreeks, who made it an object of veneration, thanwiththe clerics of the Middle Ages, who viewed it as anominous idol. Both of them, however, were equallyconfronted with its uniqueness, that is, its aura.”
  8. 8. What, then, is Aura?Open up ye olde Tumblre.I’d like you to take a few minutes to write about what thisconcept of “aura” means in relation to two different images.The first is on the next slide.Please write, for let’s say three minutes, abouthow (or whether or not) in this setting you areexperiencing the aura of this piece as Benjamin woulddescribe it.
  9. 9. And…And also, the same question. Are you, or how are you,experiencing the aura of the next image.
  10. 10. [this is a billboard image]
  11. 11. For the rest of class… up. Make sure at least one person can usePhotoshop or InDesign.I want you to spend the rest of class re-designing the banneron our course website. It needs to be 160 pixels high. Youcan fudge a bit with the width (mine is 1200 pixels).When you finish, email your banner to me atalexanp3 at Miami Oh dot EDU.
  12. 12. For ThursdayRead for class: Wysocki “The Multiple Media ofTexts” and “With Eyes That Think and Compose andThink,” (on Niihka)In class we will put these two readings in conversationwith the three from today and look at how thecollection might modify our definition of visualrhetoric.