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Digital Marketing Proposal
www.digitalpugs.com
www.digitalpugs.com
Social Media Marketing
Our Objective
 Increase brand awareness
 Generate maximum traffic on its website
 Lead generation
 Lead conversion
Our Objective
www.digitalpugs.com
Social Media Marketing
Activities include:
SMM analysis of Competitors
Exploring possible groups/ communities in social
media
Analysis on the content that would work on Social
Media
Measuring ROI and CPC for advertising in Social Media
Analysis of the target audience behavior in Social
Media
Setting measurement metrics and benchmarks
www.digitalpugs.com
 Facebook
 Twitter
 Linkedin
 Google+
We target 4 platforms
www.digitalpugs.com
www.digitalpugs.com
 Tabs creation
 Apps creation (Additional cost involved)
 Keyword optimization of the content of the social page
 Posting/updates
 Polls /Quizzes
 Contest running
 Campaign setup
 Creation of hashtags
Facebook Activities
www.digitalpugs.com
www.digitalpugs.com
 Participation in trending hashtags
 Appropriate tagging
 Participation in conversations of active members
 Tracking people from the TG searching for respective
Geography
 Creation of hashtags
 Tracking influencers
Twitter ActivitiesTwitter Activities
www.digitalpugs.com
www.digitalpugs.com
 Postings about services offered for respective Domain
 Promoting our brand on various groups
 Posting reviews
 Tracking of relevant audience
 Creation of discussion forums & communities
Linkedin Activities
www.digitalpugs.com
www.digitalpugs.com
 Posting stuff relating to website keywords to improve
website ranking
 Creating rating and review system
 Participation in various groups and promoting our
brand there
 Using (*) and (#) to highlight our services on google
search
Google + Activities
www.digitalpugs.com
SOCIAL MEDIA
MONITORING
www.digitalpugs.com
ROI Metrics
ROI Metrics What is it Usage and analysis
Social
connections
Number of fans
/followers on
social page
It is used to generate a large fan base, which
needs to be done in the long run. This is an
indication of how large a fan following you
have. But it needs to be driven both by brand
and by budget.
Social page
views
Number of
people who
visited your page
The number of pages views that your branded
page has given a clear indication of how much
engagement you have with the users. This is
more important than a random page view on
any page
Engagement
rate
The metric from
the graphic below
is basically the
total of likes and
comments
divided by a total
fan count
It lets you take note of what you posted and, as
importantly, when. Having a high engagement
rate will help to build your EdgeRank! Also,
take note as to whether the reaction was
positive or negative
www.digitalpugs.com
Thank You!
www.digitalpugs.com

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Cheap SMO plan Digitalpugs Media

  • 3. Our Objective  Increase brand awareness  Generate maximum traffic on its website  Lead generation  Lead conversion Our Objective www.digitalpugs.com
  • 4. Social Media Marketing Activities include: SMM analysis of Competitors Exploring possible groups/ communities in social media Analysis on the content that would work on Social Media Measuring ROI and CPC for advertising in Social Media Analysis of the target audience behavior in Social Media Setting measurement metrics and benchmarks www.digitalpugs.com
  • 5.  Facebook  Twitter  Linkedin  Google+ We target 4 platforms www.digitalpugs.com
  • 7.  Tabs creation  Apps creation (Additional cost involved)  Keyword optimization of the content of the social page  Posting/updates  Polls /Quizzes  Contest running  Campaign setup  Creation of hashtags Facebook Activities www.digitalpugs.com
  • 9.  Participation in trending hashtags  Appropriate tagging  Participation in conversations of active members  Tracking people from the TG searching for respective Geography  Creation of hashtags  Tracking influencers Twitter ActivitiesTwitter Activities www.digitalpugs.com
  • 11.  Postings about services offered for respective Domain  Promoting our brand on various groups  Posting reviews  Tracking of relevant audience  Creation of discussion forums & communities Linkedin Activities www.digitalpugs.com
  • 13.  Posting stuff relating to website keywords to improve website ranking  Creating rating and review system  Participation in various groups and promoting our brand there  Using (*) and (#) to highlight our services on google search Google + Activities www.digitalpugs.com
  • 15. ROI Metrics ROI Metrics What is it Usage and analysis Social connections Number of fans /followers on social page It is used to generate a large fan base, which needs to be done in the long run. This is an indication of how large a fan following you have. But it needs to be driven both by brand and by budget. Social page views Number of people who visited your page The number of pages views that your branded page has given a clear indication of how much engagement you have with the users. This is more important than a random page view on any page Engagement rate The metric from the graphic below is basically the total of likes and comments divided by a total fan count It lets you take note of what you posted and, as importantly, when. Having a high engagement rate will help to build your EdgeRank! Also, take note as to whether the reaction was positive or negative www.digitalpugs.com