Personal Brand Assignment

1. Personal Brand Exploration
Alexa Reis
Project & Portfolio I: Week 1
June 4, 2023

2. Growing up a fangirl of all things boyband and
music related created my love for the music
industry. As an inspiring Tour Manager for a band
or an artist, I am constantly attending any concert I
can. I take pride in my outgoing and willingness to
put myself out there. Making sure people around
you are happy and enjoying their time is another
very important aspect to my future working in the
music industry.
Identity

3. Profession
Potential Job Titles:
• Public Relations Manager
• Entertainment and Recreation Manager
• Agents and Business Managers of Artists,
Performers, and Athletes
• BRAND ARCHETYPE - As the
“Entertainer” archetype, I approach work
on an energetic, excited, and joyful level.
Things are on a much more light-hearted
note. I am enthusiastic about the
important things in life and making sure
others are happy.
TOUR MANAGER for MUSIC INDUSTRY

4. HIRING MANAGERS at RECORD LABELS
Target Audience
Tricia Alcantara
Outreach Plan:
• I will complete a resume for within the entertainment
industry.
• I will use LinkedIn to contact Ms. Alcantara by connecting
with her.
• If and when connected with Ms. Alcantara, I will message
her on the LinkedIn platform to receive more information
about the company and jobs.
Recruiter at Live Nation
Entertainment
Warren Hatch
Outreach Plan:
• I will complete my resume as well as a set of questions for
Mr. Hatch.
• LinkedIn will be the method for contact, as he is available to
be messaged.
• I will like to message Mr. Hatch by the end of the year, if
and when the connection on LinkedIn has been accepted.
Manager, A&R at Republic
Records
Alexa Munoz
Outreach Plan:
• Complete a resume for within the entertainment industry.
• One method available is LinkedIn Profile as she is available
to be connected with.
• Once connected on LinkedIn I will message Ms. Munoz
about working with NBC Universal and different positions
available.
Human Resources at NBC
Universal

5. Goals
Short Term: (Immediately After Graduation, 2025)
• I would like to achieve an internship with a record label.
‣ I will build my brand online, and have it available in order
to send out resume as well as website by the end of the
year, 2023. As well as reach out to different labels starting
as early as 2024 for internship opportunities.
Mid Term: (2035)
• Work for a Record Label as a Artist Manager.
‣ After internships, continue to build branding as well as
resume by completing other jobs and expanding my
network in order to work in other positions.
Long Term: (2045)
• Work as a Tour/ Artist Manager for a single artist/ band
‣ After working for record labels, and within different
positions, find a specific artist or band and continue to
build relationship with them to continue managing them.

6. Skills Analysis
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
SOFT
HARD
Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
Negotiation
SOFT
HARD
Novice / Adept / Expert
Novice / Adept / Expert
Judgment and Decision Making
Novice / Adept / Expert
Social Perceptiveness
Novice / Adept / Expert
Critical Thinking
Persuasion
Service Orientation
Active Listening
Speaking

7. I help Artists/Bands be successful by
creating tours and making sure they run
smoothly.
Promise

8. Credentials
Work Experience:
• Backstage Manager at Shake the Ground
• Social Media Manager for Basic Stitch
Alyssa
Education:
• Title of Certification Course Completed,
Organization Name
• Music Business, B.S., Full Sail University
(2025)

9. Competition
Sharon Dyana Pérez
Industry Experience:
• Marketing Branding Consultant at A2F Studios
• Streaming Manager, Marketing Manager and Songwriter
at GAP Music
• Streaming and Royalties Manager at Escorcia Music
• Social Media Manager and Content Creator
Education:
• Valencia College - Intensive English
• Full Sail University- Bachelor’s of Science, Music Business
Skills and Proficiencies:
• Music Marketing
• Social Media Management
• Content Creation
Alexa Reis
Overall Online Presence:
• Sharon has 133 connections, her banner imagine is
customized, her headshot is music industry related and
a professional photo. Overall, the profile has
experiences, skills, education, I would say it is
averagely detailed. There is an active link to her
instagram attached to her LinkedIn, but the URL is not
customized.
• Grade:I would say this is about average.
Industry Experience:
• Social Media Manager for Basic Stitch
Alyssa
• Backstage Manager for Shake the
Ground Dance Competition
Education:
• Bachelors in Science, Criminology degree at University of
South Florida
• Bachelors in Science, Music Business degree at Full Sail
University
Skills and Proficiencies:
• Social Media Management
• Content Creation
• Backstage Management
Overall Online Presence:
• I currently only have 1 connection. The banner is
customized, the headshot is not a professional one but is
presentable. Profile is not very detailed, as I just started the
profile. I am active on other social medias however are not
attached to my LinkedIn, and the URL is not customized.
• Grade: Poor

10. Competition
Zachary Schoolcraft
Noteworthy Experience:
• Experience at Interscope Records
• Event Coordinator at Lyrical Lemonade Summer
Smash
HEADSHOT
Industry Experience:
• A&R, Tour Manager, Artist Management Specialist at
Interscope Records
• Tour/Event Coordinator at Ear Drummer Records
• Talent Buyer at The Governors Ball Music Festival
• Republic Relations Specialist at XXL Magazine
Education:
• Bachelors degree - Business, Management, Marketing, and
Related Support Services at Ohio State University.
Skills and Proficiencies:
• Artist Management- 8 endorsements
• Tour Management - 2 endorsements
• Event Management - 6 endorsements
Overall Online Presence:
• Zachary has 500+ connections, has the banner image
customized, and a headshot. But the headshot is not a
professional photo. The profile is averagely detailed, there
is no posts but all experience and skills are on the profile.
He does appear to be active on other social medias. Does
not have a customized URL.
• Grade: Average
Industry Experience:
• Social Media Manager for Basic Stitch
Alyssa
• Backstage Manager for Shake the
Ground Dance Competition
Education:
• Bachelors in Science, Criminology degree at University of
South Florida
• Bachelors in Science, Music Business degree at Full Sail
University
Skills and Proficiencies:
• Social Media Management
• Content Creation
• Backstage Management
Overall Online Presence:
• I currently only have 1 connection. The banner is
customized, the headshot is not a professional one but is
presentable. Profile is not very detailed, as I just started the
profile. I am active on other social medias however are not
attached to my LinkedIn, and the URL is not customized.
• Grade: Poor
Alexa Reis

11. Brand Position
For hiring managers who tour and artist managers
within the music industry, I provide an energetic
and enthusiastic attitude as well as the drive and
motivation to excel within the company because
my love for the music industry deep rooted from
my childhood.
“NICKNAME?”

12. Networking & Marketing
Digital Marketing
• Primary Content: I would like to create posts regarding the
concerts and events I attend. I would like to include photos
taken, videos, as well as possible podcasts to review events
and possible interviews with other fans as well as artists. I feel
this would put out entertaining content while also promoting
artists and concerts.
• Primary Tools: I would like to continue to add to my LinkedIn as
well as a website for the blog posts. I would also like to use
Adobe Podcasts, Twitter, Instagram, and Facebook.
• Website: As stated, I would like to use the website to display
experiences with blog posts with photos, videos and podcasts.

13. Mentor
• I would like to have a mentor within the industry,
specifically, someone that has been or is currently a tour or
artist manager. I would like to have a mentor within the next
year.
Formal Education
• Music Business Bachelor’s Degree at Full Sail University.
Technical Skills
• Persuasion - organization name, MONTH YEAR
• Negotiation - organization name, MONTH YEAR
• Social Perceptiveness- Shake The Ground, May 2023
Soft Skills
• Critical Thinking - Full Sail University, MONTH YEAR
• Active Listening - organization name, MONTH YEAR
• Service Orientation- organization name, MONTH YEAR

14. Alexa Reis
You know Artist Management? Well, what I do is bring exactly that. In fact, I
would do that enthusiastically and joyfully.

15. References
11-2032.00 - public relations managers. O*NET OnLine. (n.d.-a). https://www.onetonline.org/link/summary/11-
2032.00
11-9072.00 - entertainment and recreation managers, except gambling. O*NET OnLine. (n.d.-b).
https://www.onetonline.org/link/summary/11-9072.00
13-1011.00 - agents and business managers of artists, performers, and athletes. O*NET OnLine. (n.d.-c).
https://www.onetonline.org/link/summary/13-1011.00
Careers at UMG. UMG. (2023, January 10). https://www.universalmusic.com/careers/
Home: NBCUNIVERSAL media. Home | NBCUNIVERSAL MEDIA. (n.d.). https://www.nbcuniversal.com/
Intern, F. I.-E. (n.d.). Working at Republic Records. Glassdoor. https://www.glassdoor.com/Overview/Working-at-
Republic-Records-EI_IE1418825.11,27.htm
LinkedIn - official site. (n.d.). https://www.linkedin.com/
Manager, C. E.-S. (n.d.). Working at nbcuniversal. Glassdoor. https://www.glassdoor.com/Overview/Working-at-
NBCUniversal-EI_IE32038.11,23.htm
Official site. Republic Records. (2022, December 2). https://www.republicrecords.com/
Services, C. E.-G. (n.d.). Working at Live Nation Entertainment. Glassdoor.
https://www.glassdoor.com/Overview/Working-at-Live-Nation-Entertainment-EI_IE7601.11,36.htm