1. Analysis of 3 Similar Products to Main Piece
All American Rejects – Dirty Little Secret
http://www.youtube.com/watch?v=gPDcwjJ8pLg
Genre elements Conventions presented in the Dirty Little SecretVideo
Performers/Characters – The performers are shown to the audience by their
representations, performance of the song. The performers represent
stereotypes, behaviour, stereotypical bands which are all male. They all play
body language, specific instruments, guitar, bass, drums and there is a lead
pop stars singer. The main performer, the lead singer Tyson Ritter
is composed in the middle of the band to show to the
audience who is the main focus of the band.
Genre Type: The video is of a more alternative rock pop genre which
Performance, Narrative through the narrative it tells a story about secrets. The
or Conceptual? Are there narrative is non-linear and linear as the music video is
elements of each? told by the narrative of the song about ‘dirty little
Describe them. secrets’ whilst the audience visuals the secrets revealed
If there is a narrative, throughout the music video by people. The narrative
what type of narrative is begins the way it ends; the ending of the quick cuts of
it? (Linear/Non Linear?) the secrets hold up by all the people is the beginning of
the video. The performance of All American Rejects are
playing instruments and singing in a room where its
empty with all the secrets on cards are shown behind
the band as they play.
Iconography – props, The props that are included within the video are the
symbolic codes instruments the band plays, representing the bands
that perform using their own music. The secrets are
symbolic throughout the video, each secret is written
on a piece of card and shown holding up to the camera,
they represent the video and what the narrative is.
Setting- mise en scene The mise en scene of the music video is how the clips of
people who are holding the secrets up are in everyday
life, making the secrets seem realistic towards the
audience. The setting of the band performing as if they
are in a warehouse, the floor is damp which reflects the
lights of the back wall where the secrets are posted
upon. The costumes of the band members represent
the alternative rock genre that they represent, the
skinny jeans, long hair and the t-shirts that they wear.
Technical and audio The camera uses medium long shots and close ups
codes – camera use, when it shows the people holding up the secrets on
editing, lighting, card. This lets the audience have a chance to read the
diegetic/non diegetic secrets each time they are visual. The medium long
sound, sfx shots of each person holding up the secret are fast pace
cuts, this represents how people have secrets that they
hide from the world. The camera cuts of the heads of
the people in each shot, this represents how people are
hiding their secrets and want to keep them remaining
2. Analysis of 3 Similar Products to Main Piece
secrets. The lighting is high key when the people are
shown holding the secrets up, the contrasted colours
represent the happiness yet they are holding these
secrets. The low key lighting when the band are
performing is lit dark as a connotation to what they are
singing, ‘Dirty little secret’. The diegetic sounds are
when the band are performing with their instruments
as they are singing. The non-diegetic is the song when
the visuals of the secrets are being shown.
Neale’s ‘Mental The producers include the genre of the music to
Machinery’: How does represent within the band, the alternative rock genre.
the text meet audience The genre is represented by the mise en scene, the
expectations? How does it costumes, instruments and the type of music that they
conform to convention are playing, as alternative rock music is associated with
and/or deviate from bands in skinny jeans, long hair and guitars. The music
convention? video is aimed towards a teenage audience from 14-25,
the video works as it includes the audience within the
video by the realistic secrets their fans could be
hiding.The gender of the music video is more towards a
female gender as it is a ‘man-band’ performing where
their fans are more or less female. However this music
video attracts both male and female genders as they
can relate towards the secrets shown.
What ideologies are encoded in the music video?
The message of the video is how the band are revealing to their audience that
everyone has secrets, dirty little secrets that they like to keep and they cannot help
but have them. That it is natural to have secrets.
3. Analysis of 3 Similar Products to Main Piece
Mcfly- Love is Easy
http://www.youtube.com/watch?v=APlPjz9Ry84
Genre elements Conventions presented in the Love is Easy Video
Performers/Characters – The performers to the audience as they perform the
representations, song, knowingly to the camera. They behave in the
stereotypes, behaviour, natural way in which the guys act within daily life,
body language, specific showing their personalities. As a band the only
pop stars stereotypical representation is the fact is they are all
dressed the same (suits) and playing instruments (which
shows they perform their own music and as a band
offer their sound) There isn’t a lead singer shown as one
to the audience but as two, Tom Fletcher and Danny
Jones who share the stage up front. Their music video is
aimed towards their audience, an audience who already
knows the band and fully aware oftheir early work.
Genre Type: Love is Easy music video is a pop rock genre which is
Performance, Narrative aimed towards their readymade audience of fans
or Conceptual? Are there (‘galaxy defenders’). The music video has a linear
elements of each? narrative, as the video is a part of intertextuality. This is
Describe them. shown by the artists way of referencing their earlier
If there is a narrative, work, all their albums were recreated by props. Awards
what type of narrative is they have won ‘Brit’ award, DougiePoynter’s win for the
it? (Linear/Non Linear?) king of the jungle from ‘I’m a Celebrity; Get me out of
here’ and Harry Judd’s winning the ‘Strictly come
dancing’ trophy. Their video has the narrative of a thank
you towards the fans, people who have helped them
with their careers.
Iconography – props, The props within the music video which are included
symbolic codes are the use of signs of the different albums, as the band
recreates them. The use of the award winning props
within the clips show the achievements they have
done.The symbolic codes within the music video are
how the video is made for their audience, fan
appreciation. The instruments, guitar’s, drums,
microphones and Tom’s little pink ukulele(which the
fans love) are a part of the props as they show the
audience that they are a self-playing instrument band
who sing and perform their own music. The signs are
also props used within the video that the fans hold up
to the band.
Setting- mise en scene The mise en scene of the music video is the artist
costumes, the suits represent the years have passed
that they matured up within the years. The band
performance is set within a stage in an indoor concert
to an empty room but as they preform to the camera
their audience, the video then changes as the diegetic
4. Analysis of 3 Similar Products to Main Piece
music builds up to the chorus introducing an audience
of their fans holding signs.
Technical and audio The camera shows a medium shot opening the music
codes – camera use, video, the camera tracks following a band member,
editing, lighting, Tom Fletcher who is carrying his little pink ukulele. The
diegetic/non diegetic camera lighting goes from low key lighting as the lights
sound, sfx within the concert hall are switched off they then
change to high key lighting as the lights are switched
on. The diegetic sound of Tom walking to the stage, the
lights being switched on as he reaches the stage are
heard. As Tom turns his ukulele is then heard as part of
the diegetic sound. The singing, instrument playing are
a part of the diegetic as they are performing to the
camera as a part of their fans. There is a tilt tracking
shot used as the camera follows the artist with the
camera. The camera is shown to be used as a hand held
camera, making it realistic and for the audience to be a
part of the video. The long shot lets the audience see
the props and what is going on within the video,
focusing on Tom as he is composed centre of the video
and the other band members within the shots too. The
video uses tilts, tracking and panning to help keep the
audience interacted with the video. The video includes
mostly medium long shots as it focuses on what is going
on within the video.
Neale’s ‘Mental The video is aimed to please the fans of Mcfly. As Love
Machinery’: How does is Easy music video is made for them, as a thank you as
the text meet audience the band is giving something back. The producers uses
expectations? How does it the cheesy use of props and silly little things to include
conform to convention the genre of the music, making it realistic with the hand
and/or deviate from crafted props (the car, the clouds) which shows the pop
convention? rock genre as the guitars and diegetic represent the
rock genre.The video is aimed towards their fans who
range from the ages of 12-25, older teenagers are
aimed towards as they have witnessed the
intertextuality that is used (the band have been
together for 10 years). The gender is aimed towards a
more female audience even though some of their fans
are male too, as the video is a pop rock video and
focuses on the band itself; however it really is aimed at
any gender of their fans. It is for their fans after all!
What ideologies are encoded in the music video?
The messages that are included within this music video are how the band is
appealing towards the audience with their earlier work, the video is made for their
fans as they reference their other earlier work from the 10 years before. The video
includes little parts of their careers and everything that has helped them.
6. Analysis of 3 Similar Products to Main Piece
30 Seconds to Mars – Closer To The Edge
http://www.youtube.com/watch?v=mLqHDhF-O28
Genre elements Conventions presented in the Closer To The Edge Video
Performers/Characters – The performers within this music video are represented as a
representations, band to their fans; it represents their behaviour as they
stereotypes, behaviour, perform live. As a singer the lead singer Jared Leto is shown
body language, specific pop to have passion towards his music as he sings strong towards
stars the audience so they can hear him. Their facial expressions
as a band shows their passion, Jared Leto’s eyes as he stares
at the audience shows his emotion within his singing and
performance. This video shows the band take themselves
seriously as a rock alternative genre band. The video includes
the fans of 30 Seconds To Mars speaking about life, their
philosophy in life.
Genre Type: Performance, Closer to the Edge is a alternative rock genre. The music
Narrative or Conceptual? video is a performance narrative with a narrative of fans
Are there elements of each? talking about their philosophy of life. The performance
Describe them. narrative is shown by the live performance that 30 Seconds
to Mars presents the audience with.
If there is a narrative, what
type of narrative is it?
(Linear/Non Linear?)
Iconography – props, The props in the video include the microphone, stand,
symbolic codes guitars, bass guitar and drums all these have the connotation
of the rock alternative genre and that they play their own
music, as it is live. There is a motorbike used to show the
rock and roll side of the main singer, Jared Leto. There is use
of a flash light which shines brightly, this shows their power
upon the stage. The symbolic code of this music video is how
people see life, what they believe in and what struggles they
face.
Setting- mise en scene Within the mise en scene the genre of music is shown
through the bands clothes, the leather jacket Jared Leto
wears, the vest tops and the rock look within their hair. Jared
Leto’s hair is a mohawkhairstyle which is bright pink, this is a
connotation of rebellion on the rock alternative front. The
fans wear casual clothing and are supporting the younger
fashion look, showing they look up to the band wanting to be
them, following their rock style. The setting is shown by
numerous different stages from different cities and the
music video offers titles for each city. The band performs on
a stage live in front of thousands of fans.
Technical and audio codes – The use of low key lighting, the darkness and only a little
camera use, editing, lighting, light on Jared Leto’s face creates a dark dangerous feeling to
7. Analysis of 3 Similar Products to Main Piece
diegetic/non diegetic sound, the rock alternative genre that the band show. The low key
sfx lighting and white light on the drummer shows the rock and
roll connotation of the rock band. The dialogue used show
people, fans saying their philosophy on life. The music is
clearly rock alternative as its loud, the music has a bass and is
a heavy sound to it. The camera uses long shots to show the
many fans the band has, their followers ‘tribe’. The mid close
ups show the faces of fans as they speak to the camera as if
it’s the audience. The high angle shots show the crowds in
the ‘mosh pits’ enjoy the music. The diegetic of the fans
screaming show their fandom is insane.
Neale’s ‘Mental Machinery’: The video is aimed to show the audience the faith they have
How does the text meet within the world, their feelings and philosophy on life. The
audience expectations? How video is made to make the audience feel as if they are
does it conform to connected with the band, the intensity of Jared Leto’s eyes
convention and/or deviate and their live performance to the audience. The video is said
from convention? to be complete ‘epic’, the bands performance in different
cities. The video is aimed towards their fans who range from
the ages of 16- 25, older teenagers are known to like the
band are said to be the best age group they can aim towards
at as the band is alternative rock. The gender is aimed
towards a more female audience as the band is guys who
make 30 Seconds To Mars. Although the fan commentaries
show male perspectives within the video, it can be seen that
it’s a male audience also.
What ideologies are encoded in the music video?
The messages that are included within 30 Seconds To Mars’s ‘Closer to The Edge’ are how
people see the world, the philosophy of life and how they feel alive.The fan commentaries
show their meaning of the world and show how 30 Seconds to Mars live and feel closer to
the edge.
