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Research task 3
Website Conventional Graphic Elements
Select three magazine websites of the same genre as the one you will
have to produce. Analyse their common graphic elements (these will
be the conventional graphic elements which you will see repeated in
all of the websites) See example in the attached presentation.
Websites
Menu Navigation Bar
The sections included
are; celebs, love, beauty,
fashion, body, a
subscription, a
newsletter, a search icon
and a location tracker to
make localised articles.
Brand Image / Masthead
Their brand image is appearing
in the banner above the menu
bar. It is black and written
in Franklin Gothic Extra
Condensed.
Main Buttons
Their subscription, newsletter and
login button are on the other side of
the menu navigation bar separated
from the other buttons.
Main Feature
The main feature is
underneath the menu
bar. It is currently
about intergenerational
dialogue in the queer
community.
Menu Navigation Bar
The sections included
are; Style, Culture,
Watches, Life, a
subscription, a
newsletter, a search icon
and a location tracker to
make localised articles.
Brand Image / Masthead
Their brand image is appearing
in the banner above the menu
bar. It is black and written
in Esquire Logo
Main Buttons
Their subscription, newsletter and
login button are on the other side of
the menu navigation bar separated
from the other buttons.
Main Feature
The main feature is
underneath the menu
bar. It is currently
about well-dressed men
at the Met Gala.
Menu Navigation Bar
The sections included
are; Dinner, News,
Drinks, Cooking, How to
guides, a newsletter, a
search icon and a
location tracker to make
localised articles.
Brand Image / Masthead
Their brand image is appearing
in the banner above the menu
bar. It is black.
Main Buttons
Their newsletter and login button
are on the other side of the menu
navigation bar separated from the
other buttons.
Main Feature
The main feature is at
the banner. It features a
Pimm's Eton Mess.
Hearst Websites Bottom
- Copyright notice
- Link to a privacy policy
- Sitemap
- Parent company logo
- Contact information
- Social media icons
- Email sign-up form
Common Elements
All of them have a banner above their
menu bar. Both Cosmopolitan
and Esquire have a masthead, Delish
has an image relating to a current
article on recipes.
They all share near identical
Navigational Menu formats excluding
Delish which does not have a
subscription button.
The information at the bottom of their
site is near identical and most
information on links are copy and
pasted from one to another.

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Research Task 3 - Website Conventional Graphic Elements

  • 1. Research task 3 Website Conventional Graphic Elements Select three magazine websites of the same genre as the one you will have to produce. Analyse their common graphic elements (these will be the conventional graphic elements which you will see repeated in all of the websites) See example in the attached presentation.
  • 3. Menu Navigation Bar The sections included are; celebs, love, beauty, fashion, body, a subscription, a newsletter, a search icon and a location tracker to make localised articles. Brand Image / Masthead Their brand image is appearing in the banner above the menu bar. It is black and written in Franklin Gothic Extra Condensed. Main Buttons Their subscription, newsletter and login button are on the other side of the menu navigation bar separated from the other buttons. Main Feature The main feature is underneath the menu bar. It is currently about intergenerational dialogue in the queer community.
  • 4. Menu Navigation Bar The sections included are; Style, Culture, Watches, Life, a subscription, a newsletter, a search icon and a location tracker to make localised articles. Brand Image / Masthead Their brand image is appearing in the banner above the menu bar. It is black and written in Esquire Logo Main Buttons Their subscription, newsletter and login button are on the other side of the menu navigation bar separated from the other buttons. Main Feature The main feature is underneath the menu bar. It is currently about well-dressed men at the Met Gala.
  • 5. Menu Navigation Bar The sections included are; Dinner, News, Drinks, Cooking, How to guides, a newsletter, a search icon and a location tracker to make localised articles. Brand Image / Masthead Their brand image is appearing in the banner above the menu bar. It is black. Main Buttons Their newsletter and login button are on the other side of the menu navigation bar separated from the other buttons. Main Feature The main feature is at the banner. It features a Pimm's Eton Mess.
  • 6. Hearst Websites Bottom - Copyright notice - Link to a privacy policy - Sitemap - Parent company logo - Contact information - Social media icons - Email sign-up form
  • 7. Common Elements All of them have a banner above their menu bar. Both Cosmopolitan and Esquire have a masthead, Delish has an image relating to a current article on recipes. They all share near identical Navigational Menu formats excluding Delish which does not have a subscription button. The information at the bottom of their site is near identical and most information on links are copy and pasted from one to another.