3. Cosmopolitan is an American monthly
fashion and entertainment magazine for
women, first published based in New
York City in March 1886 as a family
magazine; it was later transformed into a
literary magazine and, since 1965, has
become a women's magazine. It was
formerly titled The Cosmopolitan.
Cosmopolitan is one of the
most powerful and recognised brands in
the world.
It’s the biggest young women’s
magazine media brand in the UK,
reaching 1 in 4 millennials.
4.
5. Cosmopolitan magazine had an average
monthly reach of around 4.3 million adults
in the United Kingdom from April 2019 to
March 2020. Reach was higher among
women than men, with nearly 3.4 million
women reached by the print title or its
website.
Cosmopolitan's target market is 18- to 34-
year-old women, but not just anyone can
be a Cosmo girl. "It's not an age thing, it's
an attitude thing," says Ms Adcock. "It's
glamorous and sexy, and it's about success
- some people are scared of that, at
whatever age."
Statistics and Target
audience
6. • Published by Hearst Corporation, it has
64 international editions, is printed in
more than 35 languages, exists across
110 countries and has a global reach of
more than 100 million people. Today,
the monthly magazine has a combined
print and digital circulation of 405,308.
Readership is around 5 times that
figure.
8. Following and Social media presence
• Cosmopolitan has a whopping 3.8 million followers on instagram
• Facebook they have 10 million followers
• Twitter they have 1.5 million followers
• YouTube they have 1.59 million followers
• Pintrest, They have 902k followers
9.
10. Women's Health,
published by Hearst, is a
lifestyle magazine centered
on health, sex, nutrition
and fitness. It is published
10 times a year in the
United States and has a
circulation of 1.5 million
readers.
Bringing together the latest
stories from the worlds of
health, fitness, fashion,
food and beyond,
Women's Health
encourages small, realistic
changes that give big, long-
lasting results.
Every issue is crammed
with hundreds of life-
enhancing tips and tricks
from the most eminent
11. Statistics and fact
• Women's Health Magazine has a total audience of 37 million readers
(18,782,000 total adults and 16,335,000 women) in print, digital and
social media
• Women's Health magazine has a demographic that consists of 63.6%
with an education , 62.1% employed, 61.4% married, and 38.6%
single
• As well as a median HHI of $70,989
• An age range of 18-50, plus millennials
• Women's Health magazine's target audience is women in the middle
age range
14. Social Media Presence
• They have a whopping 2 million followers on Instagram
• Facebook, they have 8 million followers
• Twitter, they have 4.6 million followers
• YouTube, they have 151k followers
• Pinterest, they have 820k followers
• They focus on sharing their magazine to their target audience through digital and print, which is
what my magazine will do. They sell their print versions in doctors offices and local stores, which
is similar to our plan of doctors offices, gyms and local businesses. They advertise digitally
through Facebook, Pinterest, Instagram and more. Doing these techniques and selling where they
do, increases their audience and helps draw the readers and buyers in. In order for Sota' Wellness
to be successful, we need to have a wide range of target audiences and advertising techniques.
One good technique that Women's Health magazine does to sell their magazine to their target
audience is organizing events or participating in health-related events or runs, and selling their
product. Those people are already committed to health, fitness and wellness and will help draw in
a larger audience.
15. Country Living is an
American lifestyle and
home magazine
published by the
Hearst Corporation
since 1978. The
monthly magazine
focuses on food,
home renovation,
home decor, DIY and
lifestyle. The
magazine hosts four
Country Living Fairs a
year in Rhinebeck, NY,
Nashville, TN,
Columbus, OH and
Atlanta, GA
18. Social media presence
• Instagram, They have 467k followers
• Facebook, they have 5.1 million followers
• Twitter, they have 86k followers
• Youtube, they have 32.8k followers
• Printrest, they have 1 million followers
