Target Audience Research

1. Secondary Target Research

3. • As you can see from the statistics the ratio of males to
females that went to go and see ‘The Conjuring’ is
almost even.
• However, the majority of people who went to go and
see ‘The Conjuring’ is female.
• The highest percentage (69%) in age that saw this
movie was 15-24 year olds.
• Only 17% were aged 25-34
• Only 9% were aged 35-44
• This proves that the average person that went to go
and see ‘The Conjuring’ was a female aged between
15-24.

5. • As you can see from ‘Annabelle’ the statistics
are very similar to ‘The Conjuring’.
• 56% of people that saw the ‘Annabelle’ were
female and 46% that saw the movie were
male.
• The age of viewers seeing ‘Annabelle’ is also
similar to ‘The Conjuring’
• 15-24 = 59%
• 25-34 = 24%
• 35-44 = 8%
• 45+ = 9%
•

6. • Researching the viewer’s for these two movie’s
that are very similar to our own has helped us
to find out our target audience and what kind
of people they will probably be
• From research I can conclude that our target
audience will most likely be females aged 15-
24.
• This is why we have chosen to have a female
antagonist and a female protagonist.

7. • Researching the viewer’s for these two movie’s
that are very similar to our own has helped us to
find out our target audience and what kind of
people they will probably be
• From research I can conclude that our target
audience will most likely be females aged 15-24.
• This is why we have chosen to have a female
antagonist and a female protagonist.