2. Why did we conduct this research?
As part of our audience research we gave out a
questionnaire to different age groups to see
where they are most likely to exhibit certain
British Social Realism. The questionnaire
involved 19 different British Social Realism
Films they could tick whether they have seen
them at the cinema, in their own time or not at
all. This helped us establish our target audience
and how they are most likely to watch our trailer
for our film.
4. AGE 16-19
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
16-19
16-19
From this we can see the
majority don't tend to watch
British Social Realism films.
These finding s are the
most important because
they are relevant to our
target audience. The top 3
films they have watched in
their own time
are: Kidulthood, Billy
Elliot and This is England.
This may reflect into Blumler
and Katz findings into why
people consume film. This age
group likes to identify with
their own age in a film.
Something which we will
have to consider when
deciding the plot of the
film.
5. AGE 20-29
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
20-29
20-29
This shows this age group
don't tend to watch British
Social Realism films but
they watch them more
than the 16-19 age group.
The top 3 films they have
watched at the cinema
are: Full Monty, East is
East and This is England.
The top 3 films they have
watched in their own time
are: Trainspotting, Full
Monty and Billy Elliot.
These also reflect the age
group wanting
to identify with their age
group on screen as well as
wanting to socialise about
the film with their age group.
6. AGE 50+
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
50+
50+
This shows that this age
group are the people who
are most likely to
consume British Social
Realism films. The top
3 they have seen at the
cinema
are: Trainspotting, Full
Monty and East is East.
The top 3 they have
watched in their own
time: East is East, Full
Monty and Billy Elliot.
This shows they watch films
for their interests and to
socialise with other age
groups.
