Gamification: Preparation for the future with insights from the past
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Stavros Lounis' presentation for Athens Gamification meetup#9. In this workshop we explored different gamification examples and outcomes and distilled insights on the benefits and drawbacks of game elements in respect to the applied target participants.
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Gamification: Preparation for the future with insights from the past
- 1. Gamification Preparation for the future with insights from the past Stavros Lounis slounis@aueb.gr ELTRUN E-Business Research Center Dept. of Management Science and Technology Athens University of Economics and Business
- 3. Gamification
- 4. Gamification “Gamification refers to the use of game elements and techniques in non-game contexts, to motivate engagement, participation and potentially drive behaviour towards predefined goals.”
- 5. Gamification and Social Media Engagement https://vimeo.com/66240467
- 6. Gamification and mixed reality 66% 2 -> 100 32 -> 25
- 7. From Real to Virtual and Back http://www.playbrush.com/en/
- 8. 8 - Game Mechanics -
- 9. GM – Points • Experience Points (XP) • Redeemable Points (RP) • Karma Points (KP)
- 10. GM – Badges • Virtual Representation of Achievements – Representation – Collection – Scarcity
- 11. GM – Leaderboards • Ranking of each participant in global in-app ranking. • Continuous / Segmented • Different results Private / Public and Per characteristics • Driven by goals-results
- 12. GM – Challenges • Calls to action on predefined / dynamic goals that present an attainable challenge. • Matching Skill – Challenge • Single player / Collaborative • Social – Group Comparison
- 13. GM – Levels • Difficulty Levels • Easy – Medium – Hard – Insane • Players need to be evolving • “Flow Zone”
- 16. Design Framework
- 17. General Goals • Support participants’ personal goals and interests • Introduce the end-users in the design of the process • Multiple narratives on same process addressing different participants • Provide Challenges • Feedback (visual and written) on all actions (correct and false)
- 18. General Goals • Consider players trying to exploit the rules • Use of participants’ feeling of autonomy • In cases of dual economy analyze the cost/benefit of returned awards. • Account for Legal Issues • Account for Ethical Issues (Monitoring) • Onboard each user
- 19. Better Be Safe Than Sorry • Do we all like the same game? – Study your users / participants and extract valuable information – Select and introduce game mechanics per occasion • Design Thinking approach
- 21. Gamification Preparation for the future with insights from the past Stavros Lounis slounis@aueb.gr ELTRUN E-Business Research Center Dept. of Management Science and Technology Athens University of Economics and Business