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User Experience Engineering Services
Milind Kumthekar
Solution Architect and Techno commercial consultant
22
Gamification Concept
Gamification is use of game elements and game design
techniques in non-game context with governance mechanism
to achieve business objectives and goal.
33
Game Element refers to:
• Progression: Active status of participant in context with challenge
• Levels: What level participant has reached in the challenge or contest
• Points: What is score or the participant in the contest?
• Rewards: What are the rewards the participant has received on the basis of
performance or participation?
• Quests: primary goals expected to achieve in the contest
• Post/Reply: A message that is created by user or generated by system
• Conversation: Is grouping of post and replies against the post.
• Avatars: Graphical representation of the participant in the gaming showing the intent
or mood
• Social Graphs: Other active participants contesting in the game.
• Badges: Badge received after attaining the goal on the basis of defined criteria
• Likes: Support to Post or replies
• Activities: Any activity of post , reply, or support against conversation
44
Game Design Techniques:
Game design techniques are essentially preparing footprint lookalike
game to non-gaming environment to achieve defined objective other
than gaming success.
Non Game Context:
Objective that is expected to be achieved other than success in the
game.
Governance mechanism: A policy or defined mechanism to
govern and rate the performance of contestants.
55
Support for Gamification using SharePoint:
SharePoint provides:
• All gaming elements listed above.
• Governing mechanism to define challenges as per business objectives
• Example: Consider an example where Objective is to make the knowledge
repository most popular. I will put a challenge where user who visits, read, post
new article or comment on article will be rewarded using score, rewards, badges,
luncheon with Director, gifts etc.
• Platform to design, develop and launch the challenge as a game
• Web parts which display the elements with search and sort facility
• Collaboration and community tools to log in to the contest and face
challenges
66
Technology Components available in SharePoint
2013
SharePoint 2013 provides excellent
architecture for Gamification using
microblogging structure:
[Image Source:
http://technet.microsoft.com/en-
us/library/jj219700(v=office.15).aspx]
77
How to Plan for Gamification using SharePoint
2013
• Define a business objectives which is to be achieved
• Identify relevant participants as target audience
• Determine governance criteria which includes regulation of post, replies and overall
conversation, time frame, reward criteria and rewards
• On the basis of objective, target participants and governance criteria decide site type.
Example Community site, project site or team site etc.
• Use microblogging feature which allows Avatar, posting and replying, likes, badges, score
etc
• Use SharePoint document file management feature which allows user to upload and share
files to provide more details
• SharePoint 2013 is HTML 5 and CSS 3 compliant, so users with different Smartphone
devices, tablets and computer can participate.
• In case of larger audience Community site can provide new membership, what is new as
part of site or member activity feed, rewards, badges, score to encourage participation
• Site Aggregation feature allows to get appropriate site data at one place. This in turn help in
processing the data for further decision making which can be rewards to participants, or
reports based on data analysis.
88
Practical example of Gamification:
For a well know company we
had helped in achieving
Green Office where objective
was: minimize use natural
resources and in turn reduce
working expenses for these
services. Example is
stationary for printing, power
saving by putting monitor on
sleep mode, minimum use of
server resource and
mailboxes which in turn
reduces e-waste and precious
time in managing resources.
99
Scenarios where we can use Gamification:
As motto behind game is throwing challenge for participants to achieve targets and get rewarded as per the
performance. In industrial and corporate world challenge is combined with business objectives. Some of
examples of Gamification are as follows:
• Building castle to defend from enemy: The idea is help achieve close cooperation between teams which
will aid planning, design, conceptualize new ideas etc.
• Preparing for King’s visit: The theme is how will you plan and execute the cleanliness drive which ensures
that where ever King visits, He sees beautiful neat and hygienic surrounding. Very useful at places like
shop floor in factories or common amenities for public.
• Stress buster: Team is allowed to create own roof top farm, plant seeds, grow crops and use hygienic
food. But the objective of this game is to distress executives while doing this process.
• Sindabad’s visits: Objective is to showcase different tourist spots combined with adventure sports. This
entices the participants to visit those places benefitting tourism.
• My first cycle trip to school: Here kids are allowed to take e-bicycle to school. He has to pass through the
traffic safely by following traffic rules. Objective is to make aware and understand traffic rules for kid and
school going student before they take actual ride.
1010
Company Snapshot: 2006-2014
Social Workplace Enablement
Product Engineering
Cloud Enablement
Mobile Application Development
Listed by NASSCOM as amongst the top 50
emerging companies
Winner of Maharashtra State IT Award
2010
Silicon India has selected SpadeWorx as
amongst the Top 10 Most Promising IT
Services companies to watch out in 2010
Creator of User Centered Software
Engineering of UCSE™ methodology
Customer Locations:
• USA, Canada, UK, Netherlands,
Singapore, Australia and India
Global Offices:
• HQ in Pune India,
• Global Offices in USA, UK and
Singapore
150+ Projects
125+ Employees
1111
About author:
Milind Kumthekar is in IT for last 23 years. He is solution architect
and technical consultant with SpadeWorx Software Services. For
any further details mail him at Milind.kumthekar@spadeworx.com

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User Experience Engineering Gamification Services

  • 1. User Experience Engineering Services Milind Kumthekar Solution Architect and Techno commercial consultant
  • 2. 22 Gamification Concept Gamification is use of game elements and game design techniques in non-game context with governance mechanism to achieve business objectives and goal.
  • 3. 33 Game Element refers to: • Progression: Active status of participant in context with challenge • Levels: What level participant has reached in the challenge or contest • Points: What is score or the participant in the contest? • Rewards: What are the rewards the participant has received on the basis of performance or participation? • Quests: primary goals expected to achieve in the contest • Post/Reply: A message that is created by user or generated by system • Conversation: Is grouping of post and replies against the post. • Avatars: Graphical representation of the participant in the gaming showing the intent or mood • Social Graphs: Other active participants contesting in the game. • Badges: Badge received after attaining the goal on the basis of defined criteria • Likes: Support to Post or replies • Activities: Any activity of post , reply, or support against conversation
  • 4. 44 Game Design Techniques: Game design techniques are essentially preparing footprint lookalike game to non-gaming environment to achieve defined objective other than gaming success. Non Game Context: Objective that is expected to be achieved other than success in the game. Governance mechanism: A policy or defined mechanism to govern and rate the performance of contestants.
  • 5. 55 Support for Gamification using SharePoint: SharePoint provides: • All gaming elements listed above. • Governing mechanism to define challenges as per business objectives • Example: Consider an example where Objective is to make the knowledge repository most popular. I will put a challenge where user who visits, read, post new article or comment on article will be rewarded using score, rewards, badges, luncheon with Director, gifts etc. • Platform to design, develop and launch the challenge as a game • Web parts which display the elements with search and sort facility • Collaboration and community tools to log in to the contest and face challenges
  • 6. 66 Technology Components available in SharePoint 2013 SharePoint 2013 provides excellent architecture for Gamification using microblogging structure: [Image Source: http://technet.microsoft.com/en- us/library/jj219700(v=office.15).aspx]
  • 7. 77 How to Plan for Gamification using SharePoint 2013 • Define a business objectives which is to be achieved • Identify relevant participants as target audience • Determine governance criteria which includes regulation of post, replies and overall conversation, time frame, reward criteria and rewards • On the basis of objective, target participants and governance criteria decide site type. Example Community site, project site or team site etc. • Use microblogging feature which allows Avatar, posting and replying, likes, badges, score etc • Use SharePoint document file management feature which allows user to upload and share files to provide more details • SharePoint 2013 is HTML 5 and CSS 3 compliant, so users with different Smartphone devices, tablets and computer can participate. • In case of larger audience Community site can provide new membership, what is new as part of site or member activity feed, rewards, badges, score to encourage participation • Site Aggregation feature allows to get appropriate site data at one place. This in turn help in processing the data for further decision making which can be rewards to participants, or reports based on data analysis.
  • 8. 88 Practical example of Gamification: For a well know company we had helped in achieving Green Office where objective was: minimize use natural resources and in turn reduce working expenses for these services. Example is stationary for printing, power saving by putting monitor on sleep mode, minimum use of server resource and mailboxes which in turn reduces e-waste and precious time in managing resources.
  • 9. 99 Scenarios where we can use Gamification: As motto behind game is throwing challenge for participants to achieve targets and get rewarded as per the performance. In industrial and corporate world challenge is combined with business objectives. Some of examples of Gamification are as follows: • Building castle to defend from enemy: The idea is help achieve close cooperation between teams which will aid planning, design, conceptualize new ideas etc. • Preparing for King’s visit: The theme is how will you plan and execute the cleanliness drive which ensures that where ever King visits, He sees beautiful neat and hygienic surrounding. Very useful at places like shop floor in factories or common amenities for public. • Stress buster: Team is allowed to create own roof top farm, plant seeds, grow crops and use hygienic food. But the objective of this game is to distress executives while doing this process. • Sindabad’s visits: Objective is to showcase different tourist spots combined with adventure sports. This entices the participants to visit those places benefitting tourism. • My first cycle trip to school: Here kids are allowed to take e-bicycle to school. He has to pass through the traffic safely by following traffic rules. Objective is to make aware and understand traffic rules for kid and school going student before they take actual ride.
  • 10. 1010 Company Snapshot: 2006-2014 Social Workplace Enablement Product Engineering Cloud Enablement Mobile Application Development Listed by NASSCOM as amongst the top 50 emerging companies Winner of Maharashtra State IT Award 2010 Silicon India has selected SpadeWorx as amongst the Top 10 Most Promising IT Services companies to watch out in 2010 Creator of User Centered Software Engineering of UCSE™ methodology Customer Locations: • USA, Canada, UK, Netherlands, Singapore, Australia and India Global Offices: • HQ in Pune India, • Global Offices in USA, UK and Singapore 150+ Projects 125+ Employees
  • 11. 1111 About author: Milind Kumthekar is in IT for last 23 years. He is solution architect and technical consultant with SpadeWorx Software Services. For any further details mail him at Milind.kumthekar@spadeworx.com