as media

1. How did you attract/address
your audience?
By Alessia Carofalo

2. This shot presents my production company logo. The background as
we can see is black, which can connotes evil and perhaps death. Red is
also another colour that is present from the text and part of the
background, moreover this colour presents blood and could
foreshadow an upcoming death of a character. The theme colours
used are all common conventions in a horror film however theses
colours are one way in which I have attracted my audience. This is
because the audience will link the all the colours I have used to the
common convention of a horror film in the horror genre. The big bold
image of the full moon is also another way I have attracted the
audience due to the fact that the moon is eye catching and will attract
the audiences eye plus they can also perhaps link a full moon to the
supernatural world as a full moon is a common convention in many
supernatural horror genre films.

3. The audience is also introduced to the victim first as we see
him walking with his friend down a road going home. I used
an off kilt camera shot so that it attracted the audience
because the camera shot can signify that something is off
and not right. With the audience getting a sense of this it
can make them fear the unknown therefore attracting them.
In this shot we also see the characters clothing, both
characters are in fact in white, the colour white connotes a
sense of vulnerability and purity, both character will have
these traits as they are both fairly young. With there being
no diegesis in the background either, it builds up tension for
the audience, therefore making it another way I attracted
the audience.

4. This shot introduces the antagonist, the character is
wearing black boots and trousers which could represent a
dark personality because the colour black connotes evil.
Additionally this attracts the audience because we cant see
her face which would intrigue the audience as they want
to put a face to the antagonist. Not showing the antagonist
face straight away it can attract fear to the audience as
well as creates a sense of mystery which would make the
audience want to carry on watching.

5. This shot shows the antagonist and her killer weapon
of fangs. With the antagonist being covered in blood it
can presents the idea of death and a dangerous
character as the colour red connotes death and
danger. This would make the audience fear the
antagonist however it would lead to them wanting to
keep watching to see if anyone else would be a victim
to the antagonist. This would keep the audience on
the edge of their seats which is what most horror
genre films intend to do. When the weapon of fangs
are shown the audience are still unware of what the
antagonist looks like which will intrigue them and
make them want to carry on watching due to the fact
that they will want to see the face of the antagonist.
This convention of not seeing the killers face will
create suspense and tension.

6. Here we see the camera slowly zoom toward to
victim, this attracts the audience as they realise
something isn’t right, the victim has seen something
and in fear has stopped moving. The audience will
being to feel frightened as they wouldn't want
anything to happen to the victim because has so
young. This is a typical convention in a horror film
with how a victim is on their own and something bad
happens. Having eerie diegetic sound in the
background will also attract the audience because
they will sense that something bad is going to happen
which will make them want to carry on looking and
find out.

7. Here is a black screen, however non-diegetic sound is
heard by the audience. The non-diegetic sound of a
victims scream will not only attract the audiences
attention as they will wan to know what's happened
but it was also frighten them as they know someone
is getting hurt but they don’t know what's happening
as they cant see, which would make them want to
carry on watching to find out. The colour black
connotes mystery, death, uncertainty, evil and
darkness all common conventions in a horror film.
They all make the audience feel tense however they
still want to watch what's going on therefore
attracting there attention.

8. This shot shows the audience a 360
degree shot of the location of fields and
woodlands in the distance. The fast pace
motion suggests that this location is one
to fear which builds up tension later on in
the film when the woods are seen again
because the audience will link it to the
fast paced shot at the beginning in the
film.

9. Here we see the dead body of the victim,
he’s covered in blood with ripped clothing.
All the blood will attract the audiences
attention as they probably weren’t expecting
the attack to be so brutal on a young boy,
this is something the audience would want to
see in a horror film as its common for horror
films to be gory and brutal. This shot
contains a slow paced motion because it
creates more tension for the audience as
they would be taking in the graphic scene of
the young innocent boy who was walking
home, it would also make them feel
sympathy towards the boy as his life was
taken away without reason. However this is a
typical convention in a horror film therefore
even if the audience didn’t want it to happen
its still what they expected would of
happened.

10. Here is an extreme long shot of a dog walked in the
extreme far distance being watched by the
antagonist. This builds up tension for the audience as
they’re unsure if the antagonist will act upon her
instincts of a predator. At the same time it attract the
audience as they will want to find out if the dog
walker survives and if the antagonist will continue to
be brutal and unhuman like. With there being no
diegesis it creates more tension as it makes the
audience feel like their in the middle of a horrific
waiting game, waiting to see if another innocent
individual will die due to the evil creature. It will also
attract the audience as they will feel like prey when
they are watching which is another typical
convention of a horror genre film because most
horror films make the audience feel weak and
defenceless which attracts them to the film more
making the want to find out if the victim survives.

11. The title of the film appears again at
the end of the film opening however
its seen again in a much scarier
manner as it uses the colour red and
black which connotes blood, death
and evil. Moreover all typical
conventions of a horror film, therefore
making the audience want to carry on
watching as some of their favourite
horror films as more than likely going
to have the same conventions. Having
the title at the end of a film opening
also marks out the idea that it’s the
end of the film opening therefore the
audience should get ready for the
beginning of the main part of the film.