2. W H A T A R E T H E M A I N C A T E G O R I E S F O R
D I G I T A L M E D I A S E C T O R S . D R AW A D I AG R A M T O
I L L U S T R A T E
Media
Sectors
Publishing
Games
TV &
Filming
Websites
3. DE FINATION AND E X AMPL E S
ANALOGUE: It’s a traditional media which refers to physical
data. It doesn't involve processing numbers electronically.
Some examples are;
Cassette TV CD Recorder
4. DIGITAL
Digital is any media converted from waves into codes, Its stores,
transmit and transformed data into numbers.
Examples are;
clock CDs Smart Devices
5. MEDIA
Are the collective communication outlets or tools that are used to
store and deliver information or data. The main means of mass
communication like; radio and television, newspapers, and magazines,
that reach or influence people widely.
6. SECTORS
Sector refers to the different industries creating media products.
They include: Film, TV, Audio, Publishing, Games, Websites.
7. PLATFORMS
It’s the means by which the media is distributed. Egs. TV, Cinema,
Digital Download, Radio, CD, Online, DVD.
8. DEVICES
It’s the way that the media product can be accessed
(watched/consumed) Egs. Mobile, TV, Phone, Computer, Games
console.
9. BROADCAST
Refers to a wide range of different communication methods.
Examples are; TV, Radio, Newspapers, Magazines.
10. SYNERGY
It’s refers to the way Media makes links across sectors to co-
promote products. Examples are; Disney & computer Games, Heat &
Big Brother.
11. WHY HIGH L E VE L S OF
OVE RL AP/ CON VE RGENCE ?
It’s because the digital media give easy access and everyone one
claiming ownership of others peoples works. Example through
Google.
