MY MEDIA

1. WHAT IS AUDIENCE PROFILING?
 It’s a task all media institutions need to
perform when creating a new product
to launch onto the market be it a
magazine, film, album, websites etc.

2. Why is it important to companies?
 It allows companies to narrow down their or
find their target audience or customers, so
they can get the best results and profits.

3. What are Demographics?
 Explain “who” your buyer is. Information includes gender,
age, income, marital status

4. What are psychographics?
 Is the study of personality, values, opinions, attitudes,
interests, and lifestyles. It’s analysis of consumer lifestyles to
create a detailed customer profile. It explain “why” they buy

5. What is socio-economic Table (include a picture)?

6. What is Young & Rubican’s Table (incl an image)?

7. TYPES OF AUDIENCE
• PRIMARY: MAIN TARGET AUDIENCE
• SECONDARY: PEOPLE WHO GET DRAGGED IN OR
INTERESTED
• ACTIVE: INTERACTING OR SO INVOLVED MOSTLY
UNCONSCIOUSLY
• PASSIVE: WHEN THE AUDIENCE DOESN'T ENGAGE OR
QUESTION
• INDIVIDUAL: YOU AS A PERSON.
• GROUP: GROUP OF PEOPLE WHO PARTICIPATE
MERCY AMOAH

8. COPY & COMPLETE
INDIVIDUAL GROUP
TYPES OF ACTIVITY • Reading a
newspaper,
• browsing alone
online,
• Watch films
alone,
• Playing games
alone
• Twittering,
• phone
conversation,
• in the movies or
theatre with
friends,
• Play games with
friends
ADVANTAGES • No one intruding,
• No one confusing
or less
destructing you,
• Full
concentration
• More fun
• Share ideas
• Cheaper costs

9. Give one reason why audiences enjoy solo
consumption of a media products
 Audiences enjoy solo because they don’t get
distracted.

10. Give one reason why audiences enjoy collective
media consumption
 To socialize with like-minded people

11. Website forums are example of when an audience
can be both individual and group at the same Time.
Give two other examples of media that can be
consumed in this way.
 Radio listeners
 Television Viewers