What is marketing and how it works for businesses?

1. What is Marketing &
how it works for
businesses
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2. Marketing is an art of getting peoples
to know about those products and
services that are offered by the
organizations in the market.
It includes all those processes by
which the organizations conduct buying
and selling activities of a product and
services for the success of its
business.

3. Marketing may be described as the
process of formulating and
implementing those strategies by firms
which ensures that there’s a
continuous flow in satisfying human
needs and wants by providing those
goods and services according to their
demand.

4. How Marketing works
for Businesses?

5. Marketing works for businesses
based on four aspects i.e. Four
P’s of the marketing mix. 4ps
includes the following :
1) Product
2) Price
3) Place
4) Promotion

6. Product : Products are those goods and
services that the customer wants to
satisfy their needs and wants. A product
can either be tangible goods or an
Intangible Services which have a bundle
of utilities. The organizations must need
to determine what products are to be
produced according to the market demand
and the needs of society.

7. Price : Price is the cost of a product that the
customer pays to buy those particular
products and services that are needed by
them to satisfy their needs and wants. Pricing
decisions need to be taken by the firms by
keeping in mind – what would be the price of
that particular product which helps the
organization to sell its products in the market
successfully.

8. Place : In this element of marketing
mix the organizations must need to
determine where the product to be
distributed. This element of the
marketing mix involves – putting
the right product, at the right place
and at the right time.

9. Promotion : This element involves advertising,
personal selling, sales promotion, and public
relations. The business firms must decide how to
reach their customers so that they must educate
them about those products and services that are
offered by the organization in the market.
Here, marketing play’s a major role in spread
awareness about the products. So, people’s buy
those products and become the customer of that
particular organization.
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The End
THANK YOU
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