2. Why is it important? It is important because the customers need to know what products and services you are providing so they are aware of it. If no one knows about it before hand then when it is released no one will buy it so no business will survive in today’s competitive market. Also having good direct marketing is a key point because you need effective communication with your customers to ensure you make good sales and profits. By taking time to develop everything in the promotional mix it will stimulate the target audience and will make them buy the products.