Android App

1. Marketing plan for
Android App
GoFlex

2. Executive
Summary

3. Overview
✢Anapp that develops the workculture within
anorganization.
✢Allows better communication between
employees

4. Goal
Maketheapp synonymousas the
best pocket messageboard.

5. Course of Action
Astheapp isanewuniqueappandhasmonopolyinthe
market,themainideaistomake ittobe usedworlwide.

6. Situation Analysis

7. Strength
Appmonopoly in theIndian
market
Efficient reviewsystemwhich
alsoemploysexperts
Strengths and Weakness
Weakness
Newappandhasno previous
brandimage
Reviewsystemwill need
downloads towork efficiently
soinitialdownloads andusage
matteralot

8. Opportunities
Uniqueappformultinational
company's
Nootherbigmarketplayers
Opportunities and Threats
Threats
Peoplemightnot seethevalueat
first
Marketis presentbuttheneed
for nowmight not behigh
enough

9. Target Consumers
Largescaleindustries

10. Goals

11. Goal

12. 10,00,000Downloads in thefirstyear
100%Adspacessoldatoptimumprice
10%Conversion Ratefromfreeto premium

13. Strategy

14. Competitors
Thisis a newapp in theIndianmarket anddoes
not facemuchcompetition. Some current
appsare

15. Collaboraters
Collaborators areapp developers, brands,
critics andexperts

16. Consumer Strategies
Target
Largescale
industries
NeedsFullfilled
Adding anonymous
option,through
whichanyonecan
postanonymously
to higherauthorities
Valuetothem
This appwill keep
everyonebelonging
to thecompanyup-
to-date,whichwill
resultinincrement
ofoverallefficiency.

17. Company Strategies
Positioning
Position brandasa
helpfulandefficient
advisor
ValuetoCompany
Makingasaferand
efficientwork
experience
Beingamonopoly
enjoyandthrive on the
superior position

18. POP
Usercan uploadimages,videos
etc.
Newemployeescan find
solutions to theirproblemhere.
Points of Parity and Difference

19. Tactics

20. FreeVersion
Users can'tupload images,videos
etc.
Product
PremiumVersion
Users can upload images,videos etc.
Users canpost anonymously.

21. Service and Feedback
Allreviewscan be ratedbytheconsumersandwillbedisplayedby
ratingand helpfullness.Some premiumreviewerswhoare
consistently ratedwellwillrecieve vouchersandgifts.

22. Brand
Tagline: Workefficiently
Core Values: Innovate andHelp

23. Price
Premiumversion at$9.99amonth

24. Incentives
Customer
Gift coupons and
vouchers
Companystaff
Freeappand
bonuses
Collaboraters
Higher Recognition
andgood rating on
good performance
Voucher
distribution

25. Distribution
Distributionon Google play andAppstore

26. Communication
✢Social Media Handles
✢Website
✢Ads onSocial and Printmedia
✢Special collaborated videos
✢MassEmails

27. Implementation

28. Team Layout
App and web
Developers
Marketing and
Sales
Quality
Management
Creative and
Innovation team
Finance Communications

29. Schedule
✢App andWebsite development (3 months)
✢Marketresearch andsurvey(3 months)
✢Talkingto collaborators (1.5 months)
✢Further app changes(1month)
✢Heavy promotion of brand andvalues (3
months)

30. Thank you!

31. Disclaimer
Thispresentation wasmadeby AkshayAgrawal(RCOEM)
duringamarketinginternshipwithProf Sameer Mathur( IIM
Lucknow)