Revision of 18 months of organic and paid traffic data, 10+ internal studies, dozens of A/B tests and thousands of keywords in just four weeks.

1. AppAgent helped us to align organic and paid UA teams, set a
performance-driven mindset when it comes to design and copywriting
teams as well as consolidate the portfolio of apps to be more effective.
RESULTS /
ASO isn't an isolated discipline and shouldn't be perceived as a single-department
responsibility. Traffic sources that might include a lot of paid traffic as well as competitors
activities influence the ASO strategy heavily.
APPAGENT'S BEST PRACTICE /
Babbel
Mobile App, Education
1 year duration / Marketing strategy,
Audit, Workshop, ASO
ABOUT /
To run a holistic audit with a focus on ASO.
The task was to identify performance drivers
and areas where Babbel should invest its
resources in order to deliver the highest
return on investment.
BRIEF /
Giulia Pacioni
/ Senior ASO/SEO Manager
APP AGENT Case Study
20% more daily installs
through conversion rate
optimisation
18% drop in CPI on Apple
Search Ads
SETTING A NEW GROWTH
STRATEGY BASED ON
DATA

2. One of the breakthroughs for Babbel was the change of
the company mindset towards the app stores. The audit also
helped team members develop a better understanding of the
relationship between paid and organic traffic.”
Write me at martinjelinek@appagent.co if you you need help
with your app.
OUTCOME /
Martin Jelinek gained experience by coding his own action RPG game Nyrthos some years
ago. These days he oversees a team of mobile marketing managers and is raising the bar of
work quality for AppAgent’s clients.
ABOUT THE MANAGER FOR THE BABBEL ACCOUNT /
ABOUT /
Babbel is one of the world's leading language
learning apps and eLearning platforms. It's
currently available in 14 languages and has
been in the market since 2008.
SOLUTION /
AppAgent's interdisciplinary team reviewed 18
months of organic and paid traffic data, 10+
internal studies, dozens of A/B tests and
thousands of keywords in just four weeks.
Based on that incredible in depth analysis we
identified four opportunities that helped Babbel
achieve 20% more daily installs and an 18%
drop in CPI.
These opportunities are paid: user acquisition,
portfolio consolidation, conversion rate
optimization and Apple Search Ads.