The document outlines a plan for a mobile app called CARACCESS. It will connect users with their car dealers and provide information like service history, as well as set reminders for insurance and service due dates. The app aims to improve the customer experience of car ownership. It will target internet users based on location and income. The app will launch on various app stores and partner with major car dealers. It seeks to build trust with customers and provide convenient car service, advice and insurance access.

1. CARACCESS

2. AGENDA
 Executive Summary
 Situation Analysis
 Goal
 Strategy
 Tactics

3. EXECUTIVE SUMMARY
1. CARACCESS is your mobile car companion.
2. It connects with your dealer and pulls out
your car’s details along with your complete
service history.
3. It sets automatic reminders for Insurance
expiry, PUC expiry and Service Due date.
4.You can also chat with dealer CEO directly to
submit direct feedback and suggestions about
your car ownership experience.

4. SITUATION ANALYSIS
Customers think about how much
money they should spend on care
service and insurance and how quickly
they can find their nearby service
station

5. SOLUTION
It depends on customer’s income and
location.

6. COMPANY OVERVIEW
CARACCESS isApp developed to bid reshape
the face of auto dealers in India by cutting edge
technology. It can help to connect people with
different auto dealers accoss country

7. MARKET SEGMENTATION
Objective is to match the expectations of
customers in targeted segment.
Segmentation of market on basis of:
1. Internet Users
2. Income of Customers
3. Location of Customers

8. MARKET POSITIONING
The introduction of thisApp in the market is
to occupy clear and unique position in the
consumer’s mind.

9. COMPETITORS

10. MARKET ENTRY
The App will enter market through:
1. Google Play store
2. AppleApp store
3.AmazonApp store
4. Opera Mobile store
5. SamsungApp

11. MARKET

12. MAIN COLLABORATOR OF APP
1. Dealers in Major Cities of major car selling
companies ex: Hyundia, Honda.
2. Free Car ServiceAdvice and Insurance
3. For this Customers will always feel good which
will ultimately raise itsApp value.

13. MAIN AIM OF THE APP
1. Build Trust with Customers
2. No Delay Response
3.Always available for Car Service andAdvice
on Insurance
4. Company’sAssociation with large number of
Suppliers and Partners both Nationally and
Internationally.

14. PRICE
1. Free Version ofApp won’t be specific.
2. Premium Version ofApp would look for the
Customers Choices.
3. The UsageApp till end.
4. Premium amount is calculated on basis of
Customers visiting theApp.

15. SCHEDULE
1. Low Capital Investment and Fast turn around
helps in the promotion of the NewApp
2. ThemeAdvertisment
3. CARACCESS Should tie up with many dealers
and maintain a good relationship
4. They should offer membership card for
premium Customers.

16. EVALUATIONS
1. Evaluation of Performance ofApp
2. Number of Downloads ofApp by Users
Review towardsApp