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How Aravind Eyecare become World class organization
- 1. How Low Cost Eyecare can be World Class-Aravind Eyecare? Team-08 Vinodh JB Gowtham D Ajithkumar Anandan Viswesvaran P Manikandan
- 2. Purpose: • The Most integral and Core for any Service Industry is the purpose that they Serve. • The Organizations Purpose is “If anybody in the World is blind, then the Aravind Eyecare is Responsible”
- 3. Ultra High Volume: • Volume was not built strategically to leverage Scale and have negotiating Power. • But for Aravind Eyecare, Volume was built because it was the need of Peoples. • When organization do more, they get larger insights. • Aravind Eyecare is the largest Provider of Eyecare with more than 500 thousand Surgeries a year. • Outreach Camp-Accessible and Affordable.
- 4. Process • Due to Constraints of Ophthalmologists in India, with Meeting the supply and demand gap. They innovated their process like, 2 tables per surgeon Which can lift the productivity up to 5-6 times. • In Aravind Eyecare they maintain a benchmark of 1500 Surgery per surgeon per year, because that is the only way to be productive and keep the organization sustainable. • Comparatively, other surgeons do average of 200-300 Surgery Per Year with the Western or more sophisticated approach.
- 5. How do they Affordable? • Globally, India is having different ecosystem compared to western countries. So, they had their own manufacturing Center called “Aurolab” to play the game. • Today >30m People, see the World Through Aurolab’s Lenses. • They hold 12% of Global Market share, With > 160Countries.
- 6. Role of Information System • Information Technology plays a vital role for every organization in this decade. • Aravind Eyecare is dealing with 4.5 million Peoples Walk in Annually. So, they are leveraging the New information system like Electronic Medical Record to identify the pattern and history of the Patient, to be more organized and effective. • It shows the Futuristic Vision and Ever Learning and innovative Culture they Have.
- 7. With Covid: • Acting upon an idea given by Dr. R. Venkatesh of Pondicherry, at the Registration counter, footprints in three different colours (White, Blue, Yellow) are marked and the patients are instructed to follow these to reach the respective units. This eliminates the need for escorting, especially during these days when social distancing has to be strictly followed. This has helped reduce patient waiting time and crowding as they no longer need to wait for the sisters to guide them. • Lack of adequate waiting area has always been an issue. With no attendant’s policy now, attendants cannot be asked to wait in the scorching sun. Necessary arrangements are being made at the entrance of the hospital to increase the waiting area. Patients’ car parking area with some modifications also promises an ideal waiting area with plenty of shady trees around.