Spring recruitment analysis

1. TMP
RECRUITMENT
SPRING 2014
Created by Nikolay Velikov LCVP COMM, LC BLAGO

2. 0
2
4
6
8
10
12
14
16
18
I II III IV master
Year of study of applicants
LC Blago
0
2
4
6
8
10
12
14
Major of applicants
0
5
10
15
20
25
30
American University - Blagoevgrad South - Western University - Blagoevgrad
University Applicants

3. LC Blago
0
5
10
15
20
25
Someone
who took an
AIESEC
programme
Business in
Practice
Facebook Site Through a
friend
Recruitment
stand,
poster, flyer
Media (TV,
radio,
newspaper)
Other
How do they know about AIESEC
0
5
10
15
20
25
30
35
40
45
Cultural
diversity
Personal and
professional
development
Creating/having
and impact on
society
Opportunity to
participate in
conferences
Meeting people
from around the
world
Practical
experience
during my
studies
Other
Reason for joining

4. LC Varna
0
5
10
15
20
25
30
University of
Economics
Technical
University
Medical
University
Collage of
Tourism
Other
University
0
5
10
15
20
25
30
35
Pref position
0
2
4
6
8
10
12
14
16
18
20
Global Citizen Colorful Way Event Up World Playground
Pref project
0
2
4
6
8
10
12
14
16
18
20
I II III IV Master
Year of study

5. LC UNWE
0
10
20
30
40
50
60
70
University of national and
world economy
New Bulgarian University Other
University
0
5
10
15
20
25
30
35
Pref FA
0
5
10
15
20
25
30
35
40
Yes, I will be in Sofia No Yes, but online
Summer work
0
5
10
15
20
25
I II III IV
Year of study of applicants

6. LC Svishtov
0
1
2
3
4
5
6
7
8
Someone who
took an AIESEC
programme
Facebook Site Through a
friend
Recruitment
stand, poster,
flyer
Other
Joining AIESEC
0
1
2
3
4
5
6
7
8
9
10
Reasons for Joining
0
1
2
3
4
5
6
7
8
Finance Human
Resource
Marketing Sales Incoming
Students
Manager
Outgoing
Students
Manager
Pref FA/JD
0
2
4
6
8
I II II IV
Year of study of applicants

7. SU Ruse
0
5
10
15
20
25
I know for AIESEC from
0
5
10
15
20
25
30
Reason for joining
0
5
10
15
20
25
Finance Human
Resources
Marketing Sales
Manager
Incoming
Students
Manager
Outgoing
Students
Manager
PR and
Events
Manager
ICT &
Design
Pref JD/FA
0
2
4
6
8
10
12
14
16
18
20
Agrarian and
Industrial
Faculty
Faculty of
Mechanical
Engineering
Faculty of
Electrical
Engineering,
Electronics and
Automation
Faculty of
Business and
Management
Faculty of
Natural
Science and
Education
Faculty of
Public Health
and Social
Care
Faculty

8. LC TU
0
1
2
3
4
5
6
7
1st Course 2nd Course 3rd Course 4th Course Master program
Year of study
0
1
2
3
4
5
6
7
8
Technical
University
University of
Architecture,
Civil
engineering
and Geodesy
University of
Chemical
Technology
and
Metallurgy
Medical
University of
Sofia
State
University of
Library studies
and
Information
technologies
Other
University
0
2
4
6
8
10
12
14
16
FA/JD pref
0
2
4
6
8
10
12
14
16
18
20
English French German
Languages spoken

9. Plovdiv
0
5
10
15
20
25
University
0
5
10
15
20
25
Human Resources Marketing Sales Manager Incoming Students
Manager
Prefered FA
0
2
4
6
8
10
12
14
16
18
I learned for AIESEC from

10. LC SU
0
5
10
15
20
25
30
Skills that they want to develop
0
2
4
6
8
10
12
14
JD 1:
Designer
JD 2: PR
Manager
JD 3: Sales
Officer
JD 4: HR
Manager
JD 5:
Matching
and
Selection
Officer
JD 6:
Promo
Events
Manager
JD 7:
Digital
Marketing
Manager
I can't
decide
right now
JDs Preference

11. LC VTU
0
1
2
3
4
5
6
7
Veliko Tarnovo University Vasil Levski National Military
University Veliko Tarnovo
Other
University
0
0.5
1
1.5
2
2.5
3
3.5
Someone who
took an AIESEC
programme
Business in
Practice
Facebook Site Through a
friend
Recruitment
stand, poster,
flyer
I know about AIESEC from
Series1 Series2
0
1
2
3
4
5
6
7
8
I want to join AIESEC for

12. Motivation of students for joining AIESEC all LCs
Personal development Open-minded for new Practice New friends
"Be more than who I am" meaning life work on real projects network
to grow as person don't want to live day by day practical not study meet new people
build myself do sth different everyday practical experience meet new cultures
better person never stop believing experience to start working help people
learn more about myslef useful to community
Reputation excahnge knowledge and
ideas
show my potential
try and discover as much as you
can largest organisation
meet with people with
different perspectives
push yourself
Public speaking
part of sth big inspired from AIESECer
out of comfort zone Global organisation Business
expand your vision to stand out my ideas worldwide conferences entrepreneurship
explore your potential Public speaking conferences & seminars
explore business
environemnt
self-confidence Presentational skills
organisation which has support
of partners business success
develop my potential
Team work
new opportunities Soft skills
personal development positive soft skills
provoke myself team work motivator
challenging
team of young and motivated
people communicational skills

13. Conclusion
- are inspired from AIESECers on the event or on infodesk -
they want to be like them or be in that kind of environment
- people are motivated because of the speakers on the event
(they want to present one day like them or have same success) -
we should prepare good host and presenters
- people had some engagement before with BiP/Y2B or with
interns/ICX project in the university and they have a good
perception
- should work on better message in VTU and TU, because the motivation of
people shows that they didn't get the essence of the organisation and TMP .

14. Conclusion
The most effective channel that is listed in the chart as it comes
to I KNOW ABOUT AIESEC FROM is:
1. I know about AIESEC from a friend/AIESECER;
2. Facebook and flyers and posters seem to be really
effective at many LC;

15. Conclusion
Most of the members are in AIESEC BECAUSE:
1. Developing professional and personal skills;
2. Meeting new people/friends;
3. Practical skills;

16. Notes from ME 
The summery of the charts is included in the conclusion. Using the
info from the conclusion might have positive effect for creating
effective promo materials.
PS: Effective promo for TMP is what we are aiming for, right?

17. Use the info wisely,
thank you 
Created by Nikolay Velikov LCVP COMM, LC BLAGO