This webinar discusses the keys to product team success: data, empathy, and communication. It features presentations from Donna Shaw, a senior product manager with 30+ years of experience, and Eric Frierson, a director of innovation. They will share stories that illustrate how focusing on data, empathy for customers, and communication helped solve problems at various organizations. The webinar promotes using data to understand users and inform roadmaps, gaining empathy through experiences that help see issues from the user perspective, and the product manager's role in effective communication across teams.

1. UNLOCKINGTHESECRETTO
PRODUCTTEAMSUCCESS:
DATA,EMPATHY,ANDA
WHOLELOTOF
COMMUNICATION
WEBINAREXCLUSIVE
MAY 9, 2023
12:30 PM PT,
3:30 PM ET,
8:30 PM GMT
DONNA SHAW
SENIOR PRODUCT
MANAGER
ERIC FRIERSON
DIRECTOR OF INNOVATION
PUBLIC AND SCHOOL LIBRARIES

2. Introducing Logi Symphony from insightsoftware: the flexible, purpose-built BI and analytics platform for embedding into
other applications. insightsoftware is a global provider of reporting, analytics, and performance management solutions.
Their best-in-class solutions enable businesses to connect to and make sense of their data, and empower software teams
with the most intuitive, developer-grade embedded analytics. Over 32,000 organizations rely on insightsoftware for
accounting, finance, embedded analytics, operations, supply chain, tax, budgeting, planning, HR, and disclosure
management; and developers use Logi Symphony to deploy custom embedded dashboards, reports, scorecards, self-
service, analytics, and more into other web-based applications.
03
Shrink Planning, Reporting, and
Close Cycles by 50% !

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4. UNLOCKINGTHESECRETTO
PRODUCTTEAMSUCCESS:
DATA,EMPATHY,ANDA
WHOLELOTOF
COMMUNICATION
WEBINAREXCLUSIVE
DONNA SHAW
SENIOR PRODUCT
MANAGER
ERIC FRIERSON
DIRECTOR OF INNOVATION
PUBLIC AND SCHOOL LIBRARIES

5. T E A M S U C C E S S
UNLOCKING THE SECRET TO
Data, Empathy, and
a Whole Lot of Communication

6. CONTENT
01
02
03
04
05
ABOUT US, OUR PERSPECTIVES
STORY 1: FOCUS ON DATA
STORY 2: FOCUS ON EMPATHY
STORY 3: FOCUS ON COMMUNICATION
WRAP-UP

7. ABOUT US
Donna Shaw
• Seasoned Product Manager (30+ years)
• From enterprise to start-up and in between
• Worked with dev teams of all sizes
Eric Frierson
• Customer turned Sales Engineer
• Sales Engineer turned Developer Manager
• Developer Manager turned Innovation Director

8. Mission
DONNA’S TAKE
• Importance of empathy – why and how
• Taking a Pragmatic approach
• Communication is at the core
Vision
• Making the case with data
• Marrying quantitative with qualitative
• Using data to inform the roadmap

9. ERIC’S TAKE
• Importance of internalizing the customer perspective
• More accurate “gut reactions”
• Better, faster decision making up and down the team
• Budgeting time to learn and explore
• Strategies to get empathy
• Walk a mile, for real – experience the problem you’re trying to solve
• Reduce other distractions
• Demos include “Why this is important.”

10. Let's share our stories...

11. LIBRARY CHAT
A Focus on Data
“Why wouldn’t we just build one ourselves?”
– platform architect

12. CUSTOM PLACARD
A Focus on Empathy
“Why would they search for JSTOR?
They’re in our article search.”
– lead user research designer
JSTOR

13. READING LISTS
A Focus on Communication
“Time to ditch the old solution for a new and
improved one!”
– executive leadership

14. If you remember nothing else...
DATA
Summarizing what
data does to help
EMPATHY
Empathy helps to more
quickly make sense of
data, tell the story
behind it
COMMUNICATE
PM's role in being the
center of
communication

15. THANKS FOR
WATCHING

16. /in/rayvonnecarter/
Q&A
Senior Product Manager
Donna Shaw
/in/donna-shaw-84a92/
Turnitin.com
Director of Innovation ,
Public and School Libraries
Eric Frierson
/in/ericfrierson/
efrierson@ebsco.com