It is a pitch of Apricot Incorporation.

1. Apricot Incorporation
“Fruit for Life”

2. Opportunity
 48 % Agri Economy, 65% Apricot
 Local Market
 National
 International
 Top 5 production wise (107702 tons/year)
 40 – 45 % waste (Agriculture Dept GB Statistics)
 Top 1 color , taste & nutrition because of High Altitude

3. Key Products
 Dry Apricot
 Apricot + Kernels (Baloch Guli)
 Apricot Oil – By Product
 Nuts shell use as a fuel – by product
 Cake for livestock – by product
 No extra wastage in production process *
 Future pan, new products of Apricot

4. Value Proposition
 National and International standardized Product
 Product food license, certifications
 Only Apricot products
 Personal processing unit
 Direct fresh fruits purchase from farmers
 Reasonable price (Backward Integration)
 Direct product in retail market
 Proper labelling listing health benefits and nutrition

5. Target Market
 Urban cities of Gilgit – Baltistan
 National market main cities
 Islamabad
 Lahore
 Karachi
 Export – easy access to china market (Pass for GB)
 International fruit market in south China
 NGOs and other institutions

6. Marketing Strategies/Channels
 Social media
 Online website
 Customer services
 Company outlets
 Exhibitions, festivals and Expos

7. Competition
 No competitor
 There is no one who is offering like our product
 There are indirect competitors who deals in dry fruits locally
 Non hygienic
 Local companies
 Traders
 External product

8. Revenue Stream
0
5
10
15
20
25
30
35
40
45
2018 2019 2020 2021
Revenue (million) Cost (million) Net Profit (Million)

9. Cost structure
• Machine and equipment 0.6 M
• Marketing and Promotion 0.27 M
• Outlet 0.3 M
• Working capital 0.3 M
• Total 1.5 M