it contains beverages consumption levels in india and classification and marketing access in india

2. CONTENTS
 Introduction
 Beverage industry overview
 Classification of beverages
 AB’s consumption and marketing in India
 NAB’s consumption and marketing in India
 Standards for beverages by FSSAI
 Health benefits and defects
 List of top beverages companies
 Challenges faced by beverages industry
 Rules and certification to start up a beverage industry
 Conclusion

3. Introduction
 The word ‘Beverage’ has been derived from the Latin
word' bever’meaning rest from work.
 the first alcoholic drink was made by Greece.
 Alcoholic is an odorless liquid obtained through the
fermentation of a sugar containing liquid.
 Coca cola & Pepsi are two top manufactures of soft drinks

4. Beverage Industry Overview
 Beverages industry in India constitutes USD 230million among
USD 65 billion food processing industry.
 The major sectors in beverage industry are tea & coffee .
 India is considered to be third largest market for alcoholic
beverages
 Beverage industry markets both alcoholic and non alcoholic
items.
 The beverage industry employee million people world wideand
gives billons as revenue

5. Classification of beverages
beverages
alcoholic
Distilled
Gin,rum,vo
dka,whishk
ey
Non-
distilled
Beer, wine
processed
Cocktail,
liqueur
Non-
alcoholic
refreshing
Squashes,
aerated
water
nourishing
Milkdrinks
,juices
stimulating
Tea, coffee

6. ALCOHOLIC BEVERAGES IN INDIA
 Revenue in alcoholic drinks markets amounts US$
61,944m in 2017. the markets is expected to grow
annually by 8.2%
 The markets largest segment is the segment
“spirits” with a volume of US$ 55.986m in 2017
 From international market perspective it is shown
that most revenue is generated in china (US$
425,480m in 2017)
 In relation to total population figures, per person
revenues of US$ 46.25 are generated in 2017

7. ALCOHOLIC DRINKS IN 2017
Average volume per captia in
liters
7.8
Volume in million liters 10,452.1
Global comparison revenue 425.480
Price per unit in US$ 5.92
Revenue in US$ 1,944m

8. VOLUME OF ALCHOLIC BEVERAGES

9. AVERAGE VOLUME PERCAPITA

10. PRICE PER UNIT

11. GLOBAL COMPARISION REVENUE

12. REVENUE OF ALCOHOLIC BEVERAGE

13. AVERAGE REVENUE PER CAPITA

14. India is importing alcoholic beverages from a round 50 foreign
countries maximum from united kingdom.
UK-US$42886209,france-US$ 5144638, USA- 2583360 51

16. ALCOHOLIC BEVERAGES
Name of
drink
revenue
( in US$
)
Expected
to grow
annually
in %
Largest
segment
in
market
volume
Most
revenue
in
country
Per
person
revenue
(in US$)
Average
per
captia
consump
tion (in
L)
beer 3,385m 10.2 - china 2.53 2
Wine 11,580m 6.7 - china 8.63 0.7
spirits 28m 7.5 - US 0.002 0.007

17. STANDARDS BY FSSAI
Name of alcohol Raw material %of
alcohol
preservatives
Wine Grapes 7-21 Benzoic acid(450ppm)
Beer barley 4-8 Sulfur dioxide(70ppm)
Whiskey Cereals 40
-
Gin Grains 36-50 -
Rum Sugar cane 95 -
vodka Grains, potatoes 40-95 -

18. Health Benefits& Defects
 Reduce risk of developing heart diseases
 Reduces risk of ishemeic stroke
 Reduces risk of diabetes
 DEFECTS:
 liver inflammation
 Oral cancer
 Coma death
 Nausea and vomiting

19. NON ALCOHOLIC BEVERAGES
 Revenue in non- alcoholic drinks markets amounts US$
9,066m in 2017. the markets is expected to grow annually by
13.2%
 The markets largest segment is the segment “bottled water”
with a volume of US$ 6,103m in 2017
 From international market perspective it is shown that most
revenue is generated in united states (US$ 130,014m in 2017)
 In relation to total population figures, per person revenues of
US$ 6.75 are generated in 2017

20. BEVERAGES MARKET IN INDIA

21. NON-ALCOHOLIC DRINKS IN 2017
Average volume per captia in liters
Volume in million liters 36,606
Global comparison revenue in US$ 92,779m
Price per unit in US$ 0.3
Revenue in US$ 9,066m

22. REVENUE FROM NON ALCOHOLIC BEVERAGES

23. Volume from year2010 to 2017

24. average volume per capita

25. NON ALCOHOLIC BEVERAGES
Name of
drink
Revenue
( in us$ )
Expected to
grow
annually in
%
Most
revenue in
country
Per person
revenue (in
us$)
Average per
captia
consumptio
n (in L)
Juices 40m 5.4 United states 0.03 0.04
Soft drinks 2,923m 10.4 US 2.18 3.9
Bottled
water
6,103m 14.5 China 4.55 15.8

26. Standards By FSSAI
Name Raw material %of TSS Preservatives
Juices Fruits 10 Sodium
benzoate(600ppm)
Aerated water water 0 -
Squashes Fruits 40-50 KMS
Coffee Bean -
Tea Tea leaves -

27. Health Benefits& Defects
 Benefits:
 Hydration
 Refreshes your brain
 Defects:
 Increases obesity
 Depletes your mineral levels
 Increases diabetics risk

28. HOT DRINKS
 Revenue in the “hot drinks” markets amounts US$ 11,962m in
2017. the markets is expected to grow annually by 6.6%
 The markets largest segment is the segment “tea” with avolume of
US$ 11,580m in 2017
 From international market perspective it is shown that most
revenue is generated in china (US$ 19,986m in 2017)
 In relation to total population figures, per person revenues of
US$8.91 are generated in 2017

29. HOT DRINKS IN INDIA IN 2017
Average volume per captia in kg 0.7
Volume in million kg 1,048
Global comparison revenue in US$ 19,986m
Price per unit in US$ 12.17
Revenue in US$ 11,962

30. AVERAGE VOLUME PER CAPITA IN US$

31. HOT DRINKS
Name of
hot drink
Revenue
( in US$ )
Expected
to grow
annually
in %
Largest
segment
in market
volume
Most
revenue
in
country
Per
person
revenue
(in US$)
Average
per captia
consumpt
ion (in
kg)
Coffee 354m 6.1 Instant
coffee
United
states
0.3 0.03
Tea 11,580m 6.7 - china 8.63 0.7
Cocoa 28m 7.5 - US 0.002 0.007

32. Health Benefits& Defects
 Benefits:
 Helps to lose weight
 Help to burn fat
 Reduces risk of cancer
 Protects your brain
 Lowers the risk of cancer
 Defects:
 Excess consumption lead to death

33. MARKETING CHANELS
industry
Whole
sale
retailer
consumer

34. MARKETING OF BEVERAGES
marketing
advertisin
g
branding
internet
product
research
strategy

36. List Of Top Beverages Producing Companies in India
Non alcoholic Products Alcoholic
Coca cola Cocacola,coke,tumsup,sor
ite,mazza
United spirits limited
PepsiCo 7up,mirinda,pepsi,slice,tr
opicana,mountaindew,
United breweries limited
Uniliver Radico khitan limited
Nestle Pincon spirit limited
ITC Jagatjit industries limited
Tata tea Globus spirits limited
Mc dowell&company Empee distilleries limited
Vinabros&Co Tilaknagar industries limited
Apple valley group GM breweries limited

37. Challenges Faced By Beverage
Industry
 consumer avoiding centre of store products.
 Healthy and clean label means vs. diet friendly.
 Rise of natural and organic products.
 Adopting to shift towards e-commerce.
 The anti-sugar movement.
 Adding value to products.
 Slow product innovation cycles.
 Making products more convenient

38. Laws and Regulations Governing Beverage
Industry In India
 Laws:
 The prevention of food adulteration act,1954
 Essential commodity act,1955
 Food safety standards authority of India
 Food and drug administration of India.
 Regulations:
 Packaging labeling
 Signage and customer notices
 Licensing registration & health and sanitary permits
 penalties

39. Label Should Carry(FSSAI)
 Name of food
 List of ingredients in descending order
 Nutritional information
 Name and complete address of manufacturer
 Net content by weight and volume
 Date of manufacturing
 Best before date
 Specific declaration additives
 Nonveg/ veg logo of appropriate dimension

40. SWOT ANALYSIS OF A INDUSTRY
Strengths Weaknesses
Leader in beverage industry
Largest market share
 Low price
Value behind its brand name
Broad beverage line
Narrow product range
Decling marketing share
Poor communications &
management issues
Competitor more market
share

41. Opportunities Threats
Expansion to beverage
market share
Use of technology to help
gain better knowledge of
market place
New product easy
Competition from others
Growing health trend
More choices in beverages
Rising raw material and travel
expenses

42. CONCLUSION
 Alcohol takes an enomorous role on lives and communities especially in developing countries
 Alcohol contribution to the overall burden of diseases is expected to grow in future
 National monitoring system need to be developed to keep track of alcohol consumption
 Governments and concerned citizens encourage public health policies to minimize diseases
Ref:: www.statista.com
FSSAI.com
Wikipedia
Pepsi co.com
www.slideshare.com
PFA rules and regulations pdf
Health benifits.com
Springer.com
Ch-Beverage industry
FTBM-352 study material of food technology