Clean Web Hackathon @TOKYO

1. Team Mottainai

2. Team Mottainai
Sid Pillai
Engineer
Kohei Tsukazaki
Business Development
Cameron Franz
Engineer
Kalani Samarawickerema
Business Development

4. The Background
Food self-sufficiency rate in Japan accounts for only 39 percent, yet 18.5 million tons of food is disposed
per year

5. The Gap
Majority of food waste ..about 60% ...
comes from household kitchens
Efforts and services exist on industrial, wholesale
and restaurant side but nothing except public
awareness campaigns focussing on household food
waste

6. Initial Survey
Participants: 31 (Native and Foreign Residents in Japan)
Cause of Food Waste Percentage
Food Expiry, Bulk Buy 64.7
Ordering in excess 35.7
Others 9
Ways to Reduce Percentage
Search recipes by available ingredients 94
Food consumption tracking & feedback 76
Sharing with neighbors 60

7. The Solution
Providing options to customize food and grocery orders and shopping
Net Based shopping
Helping plan meals and food use at home
Tracking food usage and providing feedback about financial loss and use pattern
Providing incentives for preventing food waste
Social sharing and events to promote food loss reduction
Local groceries where food is near expiry

8. Target User Persona
Moms and housewives
- Age:28~40
- Family member: 4 member
- Husband Income
(50~100)million
- Where: Tokyo, Kanagawa
- Manage most of the cooking
and plan meals for the family
- Long term planning and
regular shopping for groceries

9. Business Model
B2B revenue from customer introduction
Collection and selling leftover food as compost
Collection of leftover raw materials and sell to
Mottainai restaurants
Development of web database and logistical system
Home makers
Financially
concerned
millennials
Restaurant
Local Groceries
Government
Support
Waste tracking
Patterns of shopping
Data enabled planning
Flexibility in meal
planning and shopping
Financial savings for
customers through food
loss reduction
Helping form
communities
Consumer Data
Local Grocery Data

10. Business Model

11. Key Potential Financial Partners

12. Social efforts
Makes use of food that goes to
garbage and create an
environment for people to reduce
their carbon footprint
Connects housewives through
Salpa parties and create a
platform for people to engage
with community

13. Revenue Streams

14. App Image

15. App Image

16. Q&A