2013 Feria Austin - Exhibitor Orientation

2013 FERIA PARA APRENDER

Educational Mobilization Training
for Exhibitors

7TH ANNUAL
FERIA PARA APRENDER
Saturday January 26
North Austin Event Center
10am –- 3pm
FlyersFeriaParaAprender.com
Facebook/FeriaParaAprender
Twitter@Learning Fair

2013CommuniCard LLC | All Rights Reserved

2008: STATE WIDE GROWTH

NOW IN PRE-KINDER

NOW IN
MIDDLE SCHOOL


2010: LARGEST GROWTH IN COUNTRY

Texas accounted for
50%
of the growth in
2 MILLION CHILDREN
children in the entire
United States from
2000 –- 2010.
FL

Source: Annie E. Casey Foundation; Kids Count 2013CommuniCard LLC | All Rights Reserved

2010: CENTRAL TEXAS SHIFTS
Texas Students 21%

CTX Students 40%

CTX Low Income Students 93%

CTX ELLs 139%

0% 50% 100% 150%
Population Growth Rate: 2000 to 2010 Source: E3 Alliance

OVER THE LAST 7 YEARS..
1. Largest Spanish-language education event in Central Texas

2. 200,000 parents & students nationwide

3. Organizations with bilingual staff increased to over 85%

4. 200,000+ children’s books

5. Increased involvement from Digital Media & STEM

6. Growing participation from ACC | UT Austin | Texas State

7. 1st Move Learn Excel Summit being held in 2013 to discuss
the impact of health & fitness on academic performance.


THE FERIA MODEL

TRAIN CONNECT DEVELOP
SUPPORT ECONOMIC DEVELOPMENT IN CENTRAL TEXAS


THE FERIA FAMILY

PARENTS CHILDREN
LATE 20s – EARLY 30s MAJORITY IN 5TH GRADE
SPEAKS SPANISH SURGE IN MIDDLE SCHOOL

GRANDPARENTS COUSINS FRIENDS


ASSUMPTIONS OF US PARENTS
1. Parents are first teacher.

2. Education is key to economic
prosperity.

3. Graduation is an important
celebration.

4. A college-going culture starts at
home.

PARENTS MUST UNDERSTAND THE US SYSTEM TO
GUIDE THEIR CHILDREN TO ACADEMIC SUCCESS.


CONNECTING @ FERIA
FOCUS ON CONVERSATIONS
DIRECTLY WITH PARENTS
- Don’t use children to translate.
- Don’t rely on handouts.

INTERNET RESOURCES
- Remember: Parents are young.
- Make mobile ready OR provide
access to computers for parents
CELL PHONES:
90%USE
TRANSPORTATION: FOCUS ON TEXTING
Recognize challenges & provide 50%ACCESS INTERNET
support.

PARA UNA BUENA VIDA
For a Better Life
1. Graduate from high school & earn at least a million dollars in your
lifetime.

1. Earn at least another million dollars in your lifetime by graduating from
college or earning a certificate.

1. Keep your Spanish but learn English as fast and fluently as you can and
you will have more opportunities for jobs and higher pay.

Reinforce during every interaction &
connect your programs to the benefit of an education.

CONNECT IN 5

1Greet the Families
Stand in front of your table.

Praise the parent
for caring about their child’s
education.

Example:
“You’re doing a good thing by
being here today!
We are glad you came!”


2 VALUE OF AN EDUCATION
CONNECT IN 5

2Reinforce the Value of an Education
Remember: Parent is your first audience.


CONNECT IN 5

3Describe Your Role
How does your organization support
academic success?

CONSIDER:
parental understanding
cultural context & cycle of
engagement


CONNECT IN 5
4Wear a College/University Shirt
Build a positive connection with each family.

YOUR EDUCATIONAL JOURNEY
Why did you choose that school?
What does college mean to you?
How did your degree lead to a job?


CONNECT IN 5

5What’s Next?
Direct parents to the next area.

Know Your Neighbors:
What programs compliment your mission?
Where do students go after your program?

Know the Career/Workforce Demonstrations and
Enrichment Activities.
Become familiar with the complete layout of the event.

BEST PRACTICE FOR INTERACTIONS
- Stand in front of your table ready to greet parents.

- Share with each family, no matter the age or where they live.
What is your core mission?
What can everyone learn from your organization?

- Use chairs to rest briefly & avoid talking or texting on phones.

- Remember that every person who walks by could benefit from
your services if you approach them.

Feria Para Aprender is an opportunity for 12,000 impressions.


MAXIMIZE YOUR IMPACT

TABLE A Student TABLE B
Engagement

Parent
Engagement

Family
Outreach


LOCATION: North Austin Event
Center
LOCATION: North Austin Event Center
10601 North Lamar Blvd | 78753

- North Lamar between
Rundberg&Braker Lane across
from Chuy’s.

- Avoid north on Lamar driving
from Hwy 183 to Event Center

- Consider driving south on
Lamar from Braker Lane

- Free parking available at the
Event Center


- Color-coded sections
throughout the event

- Grand Hall flows directly
into Fiesta Room

- Families will enter & exit in
the Grand Hall

- Exit leads to Health Mobile
Units

- No Passport checkboxes

- Check IN on Friday &
receive lunch tickets.

- No need to check IN or
OUT on Saturday.

- Financial Literacy & Health
Exhibitors

- Parent Workshops & Dual
Language classroom

- Career Photos in
Visualization

- Ball Distribution *

- Lunch for Exhibitors &
Volunteers

- Healthy snacks will be
provided for families &
concessions will be open
for everyone.

SET UP Friday January 25
All Exhibitors must set up on Friday from 3pm – 7pm.
- Completely set up display so you’re ready to start Saturday morning.

- Test & troubleshoot any electrical equipment including laptops requiring
Internet access but do not leave laptops overnight.

- Identify organizations that are before and after you, as well as those in
other areas that correlate with your mission.

Unable to set up on Friday? Need to update set up requests?
Requests must by made to Christin Alvarado by Friday, January 18

- Loading docks and assistance will not be available on Saturday.

- All supplies & equipment must be walked from a parking space.

SCHEDULE Saturday January 26
7am – 8am Exhibitor Set Up – Prior Approval Only
8:30am Volunteer Translators Arrive
9am All Exhibitors Checked IN
empty booths will be removed from layout
9:30am Opening Ceremony
10am Doors Open to Public
12pm Lunch – Group 1
12:30pm Lunch – Group 2
3pm Doors Close to the Public
do not tear down booths before 3pm


EXHIBITOR GUIDELINES
1. All requests must be submitted by Friday January 18.
2. Wear a college or university shirt.
3. Bring your own supplies.
4. No candy.
5. No raffles.
Be On Time: Avoid traffic by arriving early & carpooling.
Be Prepared: Bring water & comfortable shoes.
Get Excited!
You will impact thousands of lives in just 5 hours!

QUESTIONS?
Christin Alvarado
christin@advancingamericafoundation.org
Cell Phone: 512 705 4215

Email will not be available from Friday 01/25 – Saturday 01/26


2013 Feria Austin - Exhibitor Orientation

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (18)

Similar to 2013 Feria Austin - Exhibitor Orientation

Similar to 2013 Feria Austin - Exhibitor Orientation (20)

2013 Feria Austin - Exhibitor Orientation