Marchex Reputation Mgt

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Matthew Berk Reputation The New Driver

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Marchex Reputation Mgt

  1. 1. REPUTATION MANAGEMENT SOLVES A PROBLEM • Local Search is a solved problem for consumers… but not small businesses (SMBs) • SMBs are time starved and lack marketing expertise • SMB digital footprints are fragmented, disparate, and growing without their knowledge • Consumer reviews can dramatically affect their business Reputation Management: • Gives SMBs visibility into their online presence to inform marketing and operations • Provides businesses with an information advantage • Saves SMBs time (money) by staying on top of their digital footprint • Identifies opportunities to take action
  2. 2. PRODUCT OVERVIEW An easy-to-use service built on robust local search data and content sources. Data Set •20+ data/listing relationships • 8,000+ content sources • A quarter billion pieces of local meta data…refreshed and growing every night • Geo location of content to the storefront Customer Profile From the most sophisticated to the new SMB Product Features • Review summarization and filtering • Key phrase extraction • Mentions from across the Web • Listing footprint: inaccuracies and opportunities • Comparisons with competitors • Email alerts • Social media sharing of content •Trending and comparison charting
  3. 3. REVIEWS: SUMMARIZATION AND FILTERING
  4. 4. MENTIONS: SNIPPETS FROM ACROSS THE WEB
  5. 5. LISTINGS: INACCURACIES AND OPPORTUNITIES
  6. 6. COMPARISONS WITH COMPETITORS
  7. 7. WHAT WE’VE LEARNED Value and Usage - SMB users see high value in solving the problem— time savings, using customer feedback to inform business decisions, more accurate online footprint, and competitive intelligence. Repeat weekly usage is an emerging trend. Time Savings - SMB users consistently mentioned time savings as a key benefit. Awareness and Control – Users get actionable data to improve their businesses, e.g., identify customer service problems, product issues, seasonal shifts. Businesses without reviews are actively seeking them from satisfied customers. Product Evolution •More robust push notification •Customer communication tools •Greater completive and local market analysis features
  8. 8. PEOPLE ARE TALKING ABOUT REPUTATION MANAGEMENT “…. an SMB reputation monitoring tool that is truly impressive and valuable. It comes at the right time for the market as more and more SMBs understand that they have to protect and promote their reputations online…” – Greg Sterling, owner, Sterling Market Intelligence and Contributing Editor at Search Engine Land "It reminds me to check sites I otherwise sometimes forget. It would typically take me three or four times longer if I had to look at each site individually." – Heinz Mikulka, CEO, Paule Attar Salon and Spa, Bellevue, WA “I have seen our reviews on a [few sites]; but frankly I have never had the time to look at the data in aggregate and make sense of how consumers view our business online… this would save me time and help us improve the business… I would definitely recommend this product” – Craig Abplanalp ,VP, Definitive Audio “… managing your online reputation requires a whole new skill set, including monitoring the online conversation and engaging with customers and the tech-savvy to promote yourself in the best channels. These skills are becoming essential... ” – Kermit Pattison, NY Times
  9. 9. JOIN THE BETA TEST PROGRAM http://www.marchex.com/repmanagement

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