Introduction of Marketing strategy of Maruti Suzuki

1. MARKET STARTEGIES OF
MARUTI SUZUKI
Presented by:
ADITYA POWALE
NATASHA MONTEIRO
AMIT KAWA
PRASHANT NIWAS
VAISHALI BABARIA

2. BACKGROUND
 Maruti was established in February 1981.In October 2 1982 the company signed the
license and joint venture agreement with Suzuki Motor Corporation Japan.
Plant was established at Gurgaon in Haryana with production starting in 1983 with the
Maruti 800, based on the Suzuki Alto Kei car.
The central government privatized Maruti in 2002 and Suzuki became the majority
owner of Maruti Udyog Limited.
As of May 2007, the Government of India, through Ministry of Disinvestment, sold its
complete share to Indian financial institutions and no longer has any stake in Maruti
Udyog Limited.
Maruti Suzuki India Limited is a publicly listed automaker in India. It is a leading four-
wheeler automobile manufacture in SouthAsia
It was the first company in India to mass-produce and sell more than a million cars.

3. BACKGROUND
 Maruti Suzuki has 3 manufacturing Plants in India. All 3 manufacturing combined
capacity is 17 lakhs annually.
 Gurgaon – 7 lakhs unit Annually.
Models :- Alto 800, WagonR, Ertiga, S-cross, Vitara Breeza, Ignis & Eeco.
 Haryana(Manesar) – Inaugurated in Feb 2007 with capacity of 7.5 lakhs unit Annually.
Models :- Alto K10, Swift, Ciaz, Baleno, Celerio.
 Gujarat – Inaugurated in Feb 2017 with capacity of 2.5 lakhs unit Annually.
 The company annually exports more than 1,00,000 cars and has an extremely large
domestic market in India selling over 730,000 cars annually.
Maruti Suzuki is one of the India's leading automobile manufacturers and the market
leader in the car segment.

4. PRODUCTS

5. Major Competitors