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Maruti suzuki


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This presentation is basically based on the profile of Maruti Suzuki where the detailed prospective of the company can be find with its deep SWOT Analyz

Published in: Business, Automotive
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Maruti suzuki

  1. 1.  Maruti suzuki India ltd.(MSIL)is a leading manufacturer of four wheeler in India. The Company is a subsidiary of Suzuki Motor Corporation . In 1953, the government of India and the Indian private sector initiated manufacturing processes to help develop the automobile industry. 1981- MARUTI UDYOG LTD was incorporated on under the INDIAN COMPANIES ACT, 1956. 1982- License and Joint Venture agreement signed between Maruti Udyog Ltd. & Suzuki Motor Corporation Japan(SMC ). And Maruti udyog limited was renamed as Maruti suzuki India limited. Maruti Suzuki was born on in 1983. First modern car launched by Maruti Suzuki in India. 1987- First lot of 500 cars exported to Hungary 1992- SMC increases its stake in Maruti to 50 percent.
  2. 2. • 2002- Maruti Finance in Mumbai with 10 Finance companies is introduced.Children’s park inaugurated in Delhi. SMC acquires majority stake in MUL(increases to 54.2%).• 2003- IPO (JUNE- ISSUE oversubscribed 11.2 times) Maruti gets listed on BSEand NSE- July.• 2006- New car plant and the diesel engine facility commences operationsduring 2006-2007 at Manesar, Haryana. In November Maruti inaugurated a newInstitute of Training and Research( IDTR) set up as a collaborative project withDelhi Government at Sarai Kale Khan in South Delhi.• 2007- Board of Directors give approval to new name MUL to become MarutiSuzuki India Limited. Corporate Social Responsibility: adopts three villages inManesar .• In 17 September 2007 it market leader in India.• 2008- M-800 crosses 25 lakh mark. MSIL celebrates its Silver Jubilee. MSILlaunches National Road Safety Program.• 2009- A-STAR or Suzuki Alto debuts at Geneva Motor Show sales begins.Capacity to manufacture expanded from 800,000 to a million units( Gurgaonplus Manesar plants) annually
  3. 3. ORGANIZATION STRUCTURE MANAGING DIRECTOR Shinzo Nakanishi CHAIRMAN OF THE BOARD R.Bhargava DIRECTORSDavinder Osamo Pallavi Amal ManvinderBrar Suzuki Shroff Ganguli Banga
  4. 4.  Maruti Suzuki is India’s and Nepals number one leading automobile manufacturer and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan.
  6. 6. M ut i ar Suz uki Swi f tM r ut i aSuz uk iEr t i ga Mra ut i Suz uk i Ki z as h i
  7. 7. OBJECTIVES Modernization of theIndian Automobile Industry. Production of fuel-efficientvehicles to conserve scarceresources. Production of largenumber of motor vehicleswhich was necessary foreconomic growth.
  8. 8.  The major competitors for Maruti cars are; Hyundai Motor India Limited Tata Motors Hindustan Motors Mahindra & Mahindra Toyota
  9. 9. INDIAN AWARDS No. 1 in Initial Quality Study – JD Power Total Customer Satisfaction - TNS Study . Car of the Year - BS Motoring . Car of the Year - CNBC Autocar . Best Value for Money Car .Viewers Choice - CNBC Autocar.
  10. 10. CNBC Autocar Best Design and Styling . Small Car of the Year - NDTV Profit . Design Car of the Year - BBC Top Gear . Car of the Year - Overdrive Number one premiumcompact car in – JD POWER INDIA APEAL STUDY 2007. MARUTI SUZUKI WINS “GOLDEN PEACOCK ECO- INNOVATION AWARD.
  11. 11. THANKYOU…!! BY :- •BHAVESH GUPTA •NIDHI JAIN PGDM-2012-14 IILM-AHL jaipur campus