One nation one fertilizer

1. One Nation One Fertilizer
एक राष्ट्र एक उर्वरक
1

2. One Nation One Fertilizer - Background
ONE NATION ONE FERTILIZER - Single Brand and Logo
Many Companies involved in Packaging , Bagging and Marketing of their Brand
High Freight Subsidy - By Rail and Road
Criss Cross Movement across Country due to Brand Preferences
Multi Brand Fertilizers - each Company has its own Brand
Presence of Govt. Missing in spite of Highly Subsidised Fertilizers
Upto 90 % Cost of Urea and 66 % of Cost of DAP borne by GoI

3. Multi Brands of Fertilizers
Domestic Urea - 34 Urea Units of 21 Companies
Imported Urea - 3 State Trading Entities and 8 Fertilizer Marketing Entities
P&K Fertilizers - 20 P&K Units of 15 Companies with Substantial Import

4. Cost of Urea Production and Import Vs MRP in 21-22
Urea Quantity
LMT
Cost MRP Subsidy
Per MT Per Bag 45 Kg Per Bag 45 Kg Per Bag 45 Kg
Domestic 250 30,000
(Average)
1350 266.5 1083.5
(80%)
Imported 91.3 $ 721
54,075
2433 266.5 2166.5
(90%)
( In Rs )
Average Rs. 4,000 Cr is spent as Freight Subsidy Annually on Urea Movement across the
Country

5. Cost of DAP Production and Import Vs MRP in 21-22
DAP Quantity
LMT
Cost MRP Subsidy
Per MT Per Bag 50 Kg Per Bag Per Bag
Domestic 42 71,000 3556 1200 1211*
(34%)
Imported 55 75,000 3760 1200 1211*
(32%)
( In Rs )
* Present Subsidy on DAP is Rs. 2500 per Bag ( 66 %) and MRP is Rs 1350 per Bag
Average Rs. 3,500 Cr is spent as Freight Subsidy Annually on DAP Movement across the Country

6. ONOF - Concept
Pilot With
Imported
Urea
Initially
Reduces
Criss-cross
Movement
Printed On
One Side of
Bag
Easy to Read
Co-Branding
with Fertilizer
Companies
Reaching
out to 12 Cr
Farmers
Fertilizer Subsidy Scheme to be named as ‘PM-Bharatiya Jan-urvarak Pariyojana’

7. Bharat Urea - Options
7
19” W X 28” H 19” W X 28” H
Subsidy
MRP
One Uniform Brand
Marketer
Company
Message for
Farmers
One Uniform Logo
In 16 languages
Actual Cost

8. Lead time to FMEs for
conversion to new Bag
Design
Awareness
Generation among
Farmers – Fertilizer
Companies, KVKs,
SAUs etc
Stakeholder
Consultation
(Done)
Issue of
Notification
under FCO
5
3
2
1
Advertisement in Print, Visual &
Social Media
Roll Out on
15 Aug. 22
Way Forward
4

9. Thanks