Ta Nguyen Thy's Creative Portfolio and Professional Profile

Ta Nguyen Thy
Head of Art& Creative
presents

Agenda
Click the title to land on the desired page!
1. Professional profile
2. Design style
3. Key roles in Quan Thy Advertising
4. Portfolios:
Graphics & print:
* Logo
* Identity
* Packaging & label
* Event & Exhibition
* Outdoor
* Print ad
* Collateral & literature
Interactive:
* Web interface
* Banner web
* Email marketing
Film
Others:
* Photo touch-up
* Font Localization
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Professional profile
Be inspired and challenged to deliver impact
solutions that capture the core of a brand.
Thy’s spectrum of projects has been diversified,
ranging from brand identity to communications
collateral and literatures, with brands including:
Fusion Maia Đà Nẵng, Fusion Alya La Gi, Fusion Alya
Hội An, Fusion Alya Đà Lạt, Fusion Alya Phú Quốc,
Laguna Lăng Cô integrated projects (Banyan Tree
Group), Eden City, Ut Bach Thuy, Abbott, Q Cafe, T3H
Centre (University of Natural Sciences).
She has a BA of Japanese Language and Culture,
Associate of Tourism and Certificate of Multimedia
Design.
Thy is also an in-born entrepreneur proven by
her award in the “Sinh Vien Khoi Nghiep” contest
organized by VCCI in 2008.
to Agenda3

Design style
‘Chic’ design style:
* Creative in layouts to be modern
* Sophistication in details to impose elegance
* Harmony to look luxurious & attractive
* Simplicity to create first hand impression
to Agenda4

Key roles in Quan Thy
As head of Creative & Design, Thy inspires and challenge
creative team to deliver impact solutions that capture the
core of a brand.
With a good knowledge of marketing and branding as well as
her excellence skills of design in various functions from print,
interactive and film editing, Thy is a concept generator for
clients and motivator for the creative team to deliver the best
products within a given time constrains and resources.
to Agenda5

Portfolio
Graphics & print
Thy owns a strong and diversified skills working with printed items. Having the
magic to blend color harmoniously, supported by her creativeness in arranging
elements within the given layout and knowledge of print materials, all help to
create deliverable look well after production.
to Agenda6
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* Logo
* Identity
* Packaging & label
* Event & Exhibition
* Outdoor
* Print ad
* Collateral & literature

Portfolio - graphics & print
Quan Thy Advertising
Propertysearchvn.com
Kim Travel
Du Khuc Phu Tang
Laguna Lăng Cô Grand Opening
Logo
Fuelling branding and marketing background into creation of logo
is her strength. This ability helps the logos have their own essences
and survive a long term brand strategy. All the logos have the same
quality in terms of simplicity, balance and easiness to recall.
to Agenda7
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Logo
QuanThy
Advertising
Our concept for this logo is simple.
The type face reflects the freedom,
flexibility and sophistication. While
‘Quan’ & ‘Thy’ is written connected
emphasizing that we are strong team
players. The red color embodies
our passion. As a result, the type face of Quan Thy in general also defines our characters which are simplicity,
flexibility, freedom and . The grey tag line Advertising beneath Quan Thy is our focus for the time being. In the
long run, when Quan Thy is to expand to other business lines, it will be added to this tagline.
to Agenda8

Logo Propertysearchvn.com
The logo icon is a nice combination of the image of a home equivalent to the word ‘property’ and image of
the loop equivalent to the word ‘search’. These 2 images are integrated to create a simple icon and easy to
recall. The main colors are black standing for strength and stability while the blue standing for flexibility or
water, an indispensable factor in buying and selling real estate.
to Agenda9

Logo
Kim Travel
Kim’s Co is a travel agency offering an
extensive range of travel supported
services from visa application, air ticket,
car and bus rental to selling tours.
The logo is expected to reflect all the
services provided. We reach the solution
to use 3 icons responding to 3 core
services stated in the tag line under the
logo type.
to Agenda10

Logo Du Khuc Phu Tang
The logo is inspired by the very Japanese elements. The red circle embodies the Sun - a typical symbol of
the country of the rising sun. While the flute, underlining the romance and sophistication, is very symbolic in
Japan’s traditional music. The brandname “Du Khuc Phu Tang” is written in Calligraphy to reflect a beauty in
Japan’s culture.
to Agenda11

Logo Laguna Lang Co Grand Opening
The creation of this logo serves exclusively for the Grand Opening Campaign of Laguna Lăng Cô. Therefore
it is used as key visual icon on all communication collateral of the campaign.
to Agenda12

Fusion Maia Đà Nẵng:
Stationery & Amenity
Menu Five Restaurant
Du Khuc Phu Tang
Laguna Lăng Cô - Destination
Laguna Lăng Cô - Property
Laguna Lăng Cô - Golf Club
Laguna Lăng Cô - Triathlon 2013
Laguna Lăng Cô - Services Central
Banyan Tree Seedling Hội An
Stationery
Menu
Identity
Identity can be compared as the “visual” essences of the brand. Thy
always dig inside a brand to obtain an in-depth knowledge and
articulate through the language of design.
Fusion Lounge Hội An
Goc Viet
Kim Travel
T’Lat
to Agenda13
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The idea is “personalization” where we used sketched throughout all items.
Item: letterhead, envelop, CD label and cover, business card, employee name tag
to Agenda14

Fusion Maia Da Nang
Fusion Maia Da Nang is a fusion of east and west, people and nature where minimalist is appreciated to
bring guests the most of natural living experience. The designs reflect simplicity and harmony.
Item: folder, shopping bag, CD cover, sugar sticks, ingredient box, tea pot, cup
to Agenda15

Fusion Maia Da Nang
The idea come from the main architecture of the resort, the square. The square shaped menu wrapped by
square plastic aims to create simplicity yet elegance and luxury.
Item: menu to Agenda16

Du Khuc Phu tang
Du Khúc Phù Tang prides itself to be the first of its kind to offer unique services tailored to the
concept of traditional Japanese culture, leveraging renowned characters of Japan: harmonious
with nature, meticulous in every detail, sophisticated in behavior and respected with customers. The
identity and communications are developed to enforce a strong positioning and closely reflect the
characters of being meticulous, sophisticated, romantic, dedicated, gentle, traditional.
to Agenda17

Laguna Lang Co - Destination
The design is driven by the green color and the leaf pattern. The “simplicity” remains through every items, yet
it creates a feeling of luxury and sophistication.
Item: pen box, pen, usb stick, cd label, notepad, shopping bag
Option 1 Option 2
Option 1 Option 2
Option 3
FRONT SIDE BACK SIDE
Option 1_White Option 2_Blue
to Agenda18

Laguna Lang Co - Property
Item: cd cover and label
31,5 CM
to Agenda19

Laguna Lang Co - Golf Club
Still keeping key visual identity of Laguna Lang Co brand, the design, however, is a twist of Laguna and Nick
Faldo brand as the golf course is developed by Sir Nick Faldo.
Item: letterhead, envelop, business card, pen, shopping bag, cup, calendar, lighter
to Agenda20

Laguna Lang Co - Triathlon 2013
Race to Discover Vietnam. The Laguna Lang Co Triathlon aims to build on the success of its sister event, the
legendary Laguna Phuket Triathlon. The triathlon will be comprised of a 1.8k Swim, 62k Bike and 12k Run. A
triathlon Team Relay, a Duathlon and a Fun Run will round off the event program.
Item: t-shirt, swimming cap, athlete bottle, medal to Agenda21

Laguna Lang Co - Services Central
Adapt branded logo and key communication message on transportation.
Item: 7-seat car, bus, truck,
to Agenda22

Banyan Tree Seedling Hoi An
Seedlings - a Banyan Tree Initiative. This is a two stage programme designed to inspire children
through their teenage years by offering the academic and practical support required to reach
adulthood in self-sufficiency. Seedlings functions as a restaurant in the ancient town of Hoi An.
Item: letter head, envelop, note pad, sticker, cd cover and label, pen, employee name tag, shopping
bag, ipad holder
to Agenda23

The design is driven the brand logo color - yellow and a floral pattern, which can be recalled to the
traditional Hoi An. The leather cover of the menu creates a luxury feeling.
Item: menu
frontfrontfrontfront
to Agenda24

Fusion Lounge Hoi An
Fusion Lounge Hoi An is Fusion Maia Da Nang’s restaurant & spa outlet located in Hoi An to offer guests
added services like free foot massage and free breakfast outside the area of the resort. The concept of the
square shape is driven by the architecture concept of the resort - the square structure.
Item: menu to Agenda25

Goc Viet
Goc Viet provides a wide range of products and services including tour operation and management, import
of chemicals and pest control solutions. We help standardize its current logo with a professional brand
guideline and adapt the logo on letterhead, name card, envelop and red invoice.
Item: letterhead, name card, envelop, red invoice, brand guideline to Agenda26

Kim Travel
Kim’s Co is a travel agency offering an extensive range of travel supported services from visa application,
air ticket, car and bus rental to selling tours.
Item: company name board
to Agenda27

T’Lat Coffee
Away from the hustle and bustle of Saigon, T’lat boasts a place to get away! The decoration style brings
you to a serene corner in a typical Europe town. Inspired by this idea, we design the menu using a vintage
paper background, highlighted with a western ornament and font style. All contributes to create a serene
atmosphere, yet retains the elegance and luxury of the European.
Item: menu
to Agenda28

Ut Bach Thuy
Q Cafe
Packaging & Labels
Thy knows how to work out the essences out of a product and
visualize it in her design language.
to Agenda29
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Ut Bach Thuy
Ut Bach Thuy is a manufacturer of organic packaged dried food. The designs reflect the organic and natural features
of the products by wise selection of images and color schemes.
Item: label
to Agenda30

Q Cafe
Q Cafe is among top 3 local manufactures of processed and green bean coffee with extensive distribution in German,
Turkey, Australia, Canada, US, Philippine and Vietnam. The packaging is a combination of full pack and glued labels
containing the product variance names. The concept is created to make the look and feel of “all about coffee”!
Item: package & label
to Agenda31

Banyan Tree Lăng Cô & Angsana Lăng Cô - Job fair
Laguna Lăng Cô Property - Summer Exhibition
Laguna Lăng Cô - Grand Opening
Abbott
T3H - Seminar
Mercedes Benz - Vietnam Star Automobile
Egg Mud Bath
Event & Exhibition
Thy explores every purpose and target participants to work out the
best design ideas to communicate the correct message.
to Agenda32
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Banyan Tree
Lang Co &
Angsana Lang Co
- Job fair
The Job fair is one of recruiting
and corporate branding tools
Laguna Lang Co is deploying to
build up its team and good image
in the eyes of local employees
and community.
Item: booth
to Agenda33

Laguna
Lang Co -
Triathlon
2013
Race to Discover
Vietnam, The Laguna
Lang Co Triathlon
aims to build on the
success of its sister
event, the legendary
Laguna Phuket
Triathlon. The triathlon
will be comprised
of a 1.8k Swim, 62k
Bike and 12k Run. A
triathlon Team Relay,
a Duathlon and a Fun
Run will round off the
event program.
Item: standee,
backdrop, booth
to Agenda34

Laguna
Lang Co -
Property
The booth aims to create
a ‘wow’ impression about
the real estate. The visual
also helps reinforce what
the sales agents are trying
to sell to the buyers.
Item: booth, standee
to Agenda35

Laguna Lang
Co - Grand
Opening
Event to launch Laguna
Lang Co integrated
projects.
Item: stage, backdrop,
standee
to Agenda36

Abbott
The backdrop aims
to promote the
online photo contest
organized by Abbott,
showcases the most
impressive pictures
about women..
Item: backdrop
to Agenda37

T3H
Seminar
Event to introduce
a new course: “How
designers can work
more professional”
Item: flyer, standee,
poster
to Agenda38

Egg Mud
Bath
Egg Mud Bath
provides guests with
exclusive mud bathing
in an egg designed
bath tub. The design
is inspired by 2
dominant elements
within the resort: egg
and banana trees
growing at every
corner of the place.
Expertise: Design
Item: invitation kit |
shopping bag
to Agenda39

Mercedes
Benz
“Color of Life” is VSA’s
frequent customer
events for family with the
objective to tease them
to visit the showroom.
Inspired by the brand
association of luxury
and elegance, we offer
2 concept: 1) The visual
of a type print on a
dark background; 2) The
colorful floral texture on a
white background
Expertise: design
Item: invitation

Laguna Lăng Cô - Grand Opening
Laguna Lăng Cô - CSR - School Water Project
Laguna Lăng Cô - CSR - Community Day
Laguna Lăng Cô - Golf Opening
John Robert Powers
Out Door
Thy knows how to maximize the visual to create the most impact in a
given ambient or space.
to Agenda41
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Laguna Lang Co - Triathlon 2013
Race to Discover Vietnam. The Laguna Lang Co Triathlon aims to build on the success of its sister event, the
legendary Laguna Phuket Triathlon. The triathlon will be comprised of a 1.8k Swim, 62k Bike and 12k Run. A
triathlon Team Relay, a Duathlon and a Fun Run will round off the event program.
Item: banner, billboard
to Agenda42

Laguna Lang Co - Grand Opening
Event to launch Laguna Lang Co integrated projects.
Item: banner
to Agenda43

Laguna Lăang Co - CSR - School Water Project
The banner promotes the CSR program to train and educate small students how to practice hygiene in
a correct way.
Item: banner
to Agenda44

John Robert Power
In these banner, the beautiful lifestyle photos placed in the middle create a first attention touch point, while the
typography on the right size is used to communicate a call-to-action message. We try to eliminate interrupted
things to make it look simple and clear to the passer-by.
Item: banner
to Agenda45

Laguna Lang Co - Community Day
Event to promote CSR activities
Item: banner
to Agenda46

Item: backdrop, standee
to Agenda47

Laguna Lăng Cô - Country Club Membership
Mercedes Benz
Heritage Line
Fusion Maia Da Nang
Print Ad
Thy explores the objectives behind every campaign and adds-on her
sensible insights into every print ad.
to Agenda48
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Campaign objective is to promote the Lăng Cô as an unspoiled MUSTGO destination and a great place to
get away with many interesting activities.
to Agenda49

Laguna Lang Co - Country Club Membership
Campaign objective is to build awareness and recruit membership for the Country Club Membership where
members receive a lot of benefits visiting and enjoying sport activities at Lăng Cô destination,
to Agenda50

Campaign objective is to build awareness of the launching Laguna Lăng Cô Golf Club by Nick Faldo.
to Agenda51

Campaign objective is to build awareness of the launching Laguna Lăng Co complex with various real
estate for sales.
to Agenda52

Mercedes Benz
The print ad appear on a trade directory, therefore the dealer’s location image and corporate messaging is
utilized.
to Agenda53

Heritage Line
Campaign objective is to promote awareness of Heritage Line, a singular collector of unique ships provides
luxury cruising in Vietnam and Cambodia on the Mekong and in the Halong Bay blending intimacy, soft
adventure and outstanding excursions to a unique experience. The vintage print ads reflect the Indochina-
Colonial luxury lifestyle intended at their target customers.
to Agenda54

Fusion Maia Da Nang
Campaign objective is to build awareness of Việt Nam’s hippest 5-star beach resort - Fusion Maia Da Nang.
to Agenda55

Laguna Lăng Cô - Country Club Membership
Laguna Lăng Cô - Tours & Activities
Spirit Spa
Design Working Class
Fusion Maia Da Nang
Q Cafe
Collateral & Literatures
Thy always have ideas and solutions to communicate the messages
and stories under various formats of communication collateral.
to Agenda56
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The booklet introduces about heritages and cultures of Hue, Da Nang & Lang Co. It also features the
integrated projects of Laguna Lang Co with high end entertainment and retreat complex.
Item: brochure / booklet
to Agenda57

The sales kit created to promote and sell the membership of the country club. It includes: a 16 page booklet
(brochure) introducing about benefits of membership accompanies with 4 inserted rate sheets and put inside
a nice envelop; membership cards and standees.
Item: brochure, rate sheet, envelop, membership card, standees
to Agenda58

These sales collateral aim to promote the membership of the golf club and attract regular golfers.
Item: brochure, poster, flyer
to Agenda59

These sales collateral include a brochure aims to promote and sell the villas for investors and standees
placed within the property areas.
Item: brochure, standee
to Agenda60

Laguna Lang Co - Tours & Activities
This booklet features various tour programs and activities to discover the mystic Hoi An. Designed in the
format of pocket size (A5), the booklet allows travelers to easily take along and search for helpful info at
their convenience.
Item: booklet / brochure
to Agenda61

Laguna Lang Co - Triathlons 2013
This booklet in magazine style provides detailed information about the biggest-ever-event-in-town - Laguna
Lang Co Triathlons 2013.
Item: booklet
to Agenda62

Spirit Spa
Inspired by the image of an “Olive”, a resembling shape is used to design the brochure for this holistic spa.
Item: brochure
to Agenda63

Banyan Tree Seedling
Seedlings - a Banyan Tree Initiative. This is a two stage programme designed to inspire children through
their teenage years by offering the academic and practical support required to reach adulthood in self-
sufficiency. Seedlings functions as a restaurant in the ancient town of Hoi An.
Item: poster, standee, flyer
to Agenda64

Sales collateral for a design class
Item: flyer
to Agenda65

Fusion Maia Da Nang
These sales collateral include a square, tri-fold brochure highlighting unique selling propositions of the
resort; A5 flyers featuring latest promotion programs and standee.
Item: standee, brochure, flyer
to Agenda66

Q Cafe
This french fold brochure introduces briefly about Nhan Minh, its capabilities and showcase product
categories and names.
Item: brochure
to Agenda67

Portfolio
Web interface
Banner Web
E-mail marketing
Interactive
Thy understands the cons of short time concentration of internet users
and is aware that motion can create impression and interest of users
to do a desired action - a click through.
to Agenda68
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Portfolio - interactive
John Robert Powers
Ivy Seafood Restaurant
Ivy Spa
Cam Ranh Bayview Tower
Web interface
Nice design is not enough! Thy knows and prioritize web usability in
her design to easily navigate users to land on desired pages.
to Agenda69
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John Robert Powers
The theme images follow the concept of active working ants, both individual and in group, combining with wise
ad copy underline motivational and inspirational messages for personal growth and development. The wise
combination of dark and red color creates a clean look and feel of the website, thus the red is used as call to
action button or attention grabbing tool.
to Agenda70

Ivy Seafood Restaurant
This restaurant offers refined sea food. The interface uses the color of red to enhance taste and fuel an
“appetite”.
to Agenda71

Ivy Spa
This spa offers natural and holistic spa treatments. The violet color creates a feeling of deep relaxation and
retreat.
to Agenda72

Cam Ranh Bayview Tower
The interface uses green color to evoke a feeling of coziness, serenity and family gatherings. These are values the
real estate is bringing to their customers.
to Agenda73

The website showcases a nice portfolios and expertise of the agency.
to Agenda74

BMG School
Banner Web
Thy knows how to utilize emotion to create wow impression and
encourage click-through.
to Agenda75
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BMG
These banners communicate the commitments and promises of the training center.
to Agenda76

These banners aim to build brand awareness of the real estate projects.
to Agenda77

Laguna Lăng Cô - Country Club
Lotus Agency
Email Marketing
Thy knows how to maximize the given preview pane to show the
message and great images.
to Agenda78
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Email invitation for a sales presentation
Item: email invitation, e-factsheet
This is our pleasure to invite Mr/Mrs :
To the meet and discuss dinner,
from 18.00 - 20.30, Saturday 11th
August, 2012
At Sai Gon Morin Hotel : 30 Le Loi Street, Hue City
Laguna Lăng Cô is Vietnam’s first world-class and largest
integrated resort developed and managed by Banyan Tree
Group. Toward the establishment of Laguna Lăng Cô Country Club
Membership Program, we would like to inivte you to come and learn
about our project.
Please join us for a warm and interesting discussion dinner.
Thank you and warmest regards,
Mr. Ravi Chandran
Managing Director
Laguna Lăng Cô Vietnam
* Feedback for confirmation: 9th
August, 2012
to Agenda79

The email advertisement aims to promote the membership of the country club.
Item: email advertisement
to Agenda80

The email advertisement aims to promote the membership of golf club.
Item: email advertisement
to Agenda81

Lotus Agency - Hilton eNewsletter
This enewsletter keeps subscribers update on latest news and promotions of the Hilton in
Thailand.
Item: enewsletter
to Agenda82

Portfolio
Fusion Maia Da Nang
T3H Seminar
Heritage Line
Film editing
Thy also owns expertise to edit and make short video clips such as
introduction film
to Agenda83
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Fusion Maia
Da Nang
The short film about Fusion
Maia Da Nang
http://www.youtube.com/watch?v=QzXphalBKgk
http://www.youtube.com/watch?v=xQjhebw846U
to Agenda84

Laguna Lang
Co - Property
A short film about the
Angsana Residence project
http://www.youtube.com/watch?v=YkhX1w6ur6I
to Agenda85

Design
Working Class
Teaser for advertising the
class
http://www.youtube.com/watch?v=wD5mNgQ3HbY
to Agenda86

T3H Seminar
Short film showcases portfolios
of students
http://youtu.be/aRqoNwMEfzI
to Agenda87

Heritage Line
Short film about cruises of
Heritage Line
http://www.youtube.com/watch?v=zUPSUlPnoGQ
to Agenda88

Portfolio
Photo touch-up
Font Localization
Others
to Agenda89
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Portfolio - others
Laguna Lăng Cô - Tours & Activities
Lotus Agency
Photo touch-up
Strong photoshop skill combined with good perception of color and
lightning helps the touch-up look real!
to Agenda90
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Landscape photos
Photo: Ian
Lang Co Bay
to Agenda91

Landscape photos
to Agenda92

Laguna Lang Co - Tours & Activities
Activity photos
to Agenda93

Lotus Agency
Interior photos
to Agenda94

Portfolio - others
Font Localization
Thy can create Vietnamese written fonts from regular fonts.
UTM Helvetica Neue LT Std
In Progress:
UTM Zapfino Extra LT Pro
UTM Betina ScriptC
to Agenda95
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UTM Helvetica Neue LT Std.
a b c d d e f g h i j k m n o p
q r s t u v w z
A B C D D E F G H I J K M N O P
Q R S T U V W Z
1 2 3 4 5 6 7 8 9 0
Text Sample: Ta Nguyen Thy - Tạ Nguyên Thy, Sinh năm 1985 tại Thành phố Hồ Chí Minh
to Agenda96

UTM Zapfino ExtraLT Pro
a b c d d e f g h i j k m n o p q
r s t u v w z
Q R S T U V W Z
1 2 3 4 5 6 7 8 9 0
to Agenda97

to Agenda98
UTM Betina SriptC
a b c d d e f g h i j k m n o p q
r s t u v w z
Q R S T U V W Z
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Ta Nguyen Thy's Creative Portfolio and Professional Profile

Ta Nguyen Thy's Creative Portfolio and Professional Profile

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