Hi! I am Mochammad Rafy, Telkom University graduate majoring Visual Communication Design, Specialization in Graphic Design. I am now open for work as a graphic designer for your company. Here is my portfolio. If there is anything I can help for you feel free to contact me. Thanks :)

1. Mochammad Rafy
Graphic Designer | Photographer
The portfolio of

2. +62 82114776092
Jl. Pejaten Barat I, no 5A,Pasar
Minggu, Jakarta Selatan. 12510.
DKI Jakarta
mochammad.rafy@gmail.com
@rafy1802
https://www.behance.net/
mochammadrafy
Mochammad Rafy S.Ds
Graphic Designer | Photographer
SMA Labschool Jakarta
Telkom University
Visual Communication Design
Fresh Graduate
GPA 3.64
TOEFL 513
Personal Skills

3. Pameran Karya DKV Kriyasana
Mahasiswa Desain Grafis
Indonesia XII Semarang 2017.
Pameran Desain Grafis
“Pinpoint” 2017.
Pameran Desain Grafis “DGD
(Desain Grafis Day)” 2017
Pameran Desain Grafis
“Meanline 4.0” 2019.
Wakil Ketua IMAGITOUR
Periode 2018
Himpunan Mahasiswa DKV
(IMAGI)
periode 2017-2018.
Kriyasana Mahasiswa Desain
Grafis Indonesia XII Semarang
2017.
Panitia dalam Pameran desain
grafis “Pinpoint” 2017.
Graphic Designer internship
program at PT Intergra Cipta
Kreasi 2018
Pra Kriyasana Mahasiswa
Desain Grafis Indonesia XIII
Padang 2018.
Panitia dalam Pameran Karya
DKV “Kecupan 2018”.
Panitia dalam Pameran Desain
Grafis “Meanline 4.0” 2019.
Experience
Exhibitor
2 3
am Mochammad Rafy, Telkom
University graduate majoring
Visual Communication Design
specialization in Graphic Design. I am now
working as a Graphic Designer and
Photographer. I am used to Proffesional,
Enthusiastic and highly motivated in art
and design. A person who provide
consistent challenges and opportunities
for growth. And a team player who can
accept and process ideas and make it a
brilliant sollution. I also always interested in
learning new stuffs, eager to absorb as
much knowledge and insight as possible.
A graphic designer who can read
environments and situations. Who can
accept the ideas that came and process
them so that it become the right output
that can affect the environment around
the target audiences. Had a passion for the
art of layout and mastered it very well. Have
a sense of design and art. and very open to
accept new styles and implement them.
“ Don’t worry, leave it to me ”

4. 4
Table of
INTRO
Curriculum Vitae 1
About Me 2
Table of Contents 4
PORTFOLIO
1. UI/UX
Travelio Web Redesign 6
CGV Cinemas Landing Page 10
2. Corporate Identity
PT Integra Cipta Kreasi Company Profile 14
PT Integra Cipta Kreasi Creative Company Profile 16
Burger King Company Profile 18
Trans Media Publishing report 20
The Gade News Magazine (Pegadaian) 21
PT. Cogindo Daya Bersama Corporate Calendar 22
3. Book Design
Travel Magazine “Berenang-renang di Raja Ampat” 25
“Play Fruit” Business Plan 26
4. Others
Social Media Content PT Integra Cipta Kreasi 29
Retail Exhibition Product Snickers 30
5. Final Project
“Ancient Garden” Photography Book 33
Photo Highlight “Plunge Into the Void” 36
Photo Preview from “Ancient Garden” book 38
Closing
Sentence from the Author 40
Part 1

5. ravelio is the first online-based
company for short-term house
rentals located in Indonesia. The
company offers professionally
managed properties ranging from
apartments, villas and houses. That have
property inventory available in more than
25 cities in Indonesia.
This UI website is designed simple and
colorful. By utilizing primary colors which
are the colors of the brand that are applied
in the UI design. Besides that also by giving
each color its own character by
emphasizing consistency in its use. And
also makes eye tracking more precise and
clear, like never before. And that certainly
makes it neater.
6 7
Travelio

6. 8 9
Search Bar
Page 1 Preview Page 2 Preview
Payment Panel
Recomended
Visual Description

7. 10 11
GV Cinemas is the leading
cinema network in Indonesia
which was first established in
2004 which opened its first
cinema in Paris Van Java, Bandung in 2006.
CGV CINEMAS provides a viewing
experience through advances in
technology through several auditorium
classes. Until now CGV CINEMAS already
has 50 cinemas with 314 screens spread
across 23 cities and 11 provinces throughout
Indonesia.
The concept of this design uses a retro
cultureplex theme which is not only a
cinema as a viewing place but also for art
performances. By redesigning the old UI
which was very messy to be neater and
redesigned with simpler, tidier and more
colorful colors. by redesigning the button
layout a lot, the new design will look a lot
neater.
CGV CINEMAS

8. 12
Landing Page Preview
Part 2

9. 1514
PT Integra Cipta Kreasi
company profile made for PT
Integra Cipta Kreasi in order to
build its corporate image by
updating its company profile. A company
profile created by theme “building an
interactive structure with a professional
way”, which is created using an
“interactive” concept.
In order to support this theme, visual
elements have been obtained in the form
of a blueprint paper which means a
well-structured and well-planned
development. In addition, it is also
necessary to make a new start.

10. 16 17
PT Integra Cipta Kreasi
his company profile was made for
PT Integra Cipta Kreasi in order to
updating its company profile. It
contains a lot of distractions, but it makes
the reader's eye easy to follow the reading
flow. A company profile created by theme
“interactive company for creative future”
and using “creative interactive” concept.
In order to support this theme, visual
elements have been obtained in the form
of basic shapes such as circles and lines
which play an important role in playing the
visuals and look more playful while still
making it look professional.

11. 18
Burger King
his work was made in order to fill
spare time without any request or
rules from the client. It was created
when I wanted to try different
concepts in terms of company profile,
therefore it became a company profile with
a playful concept.
The main attraction of this work is the
contrasting colors mixed with the
high-resolution images of the fast food
restaurant's products. Apart from that it
also has visual elements in the form of
photographs, and the main thing is the
texture of the tires on the gray background
which indicates that it is a fast fast food
restaurant and is bought when one doesn't
want to wait for food.
19

12. 2120
Transmedia
ully involved in making work
package reports in the publication
of the 2017 Transmedia magazine
for the first editions to seventh edition.
Which contains the progress of
Transmedia's annual magazines work for
the Ministry of Transportation of the
Republic of Indonesia.
The Gade News
astermind from a new
innovation in the form of an online
magazine for "The Gade News". In
addition to providing this innovation, also
fully involved in making the online
magazine based on QR CODE which will
take readers to the available links and load
the provided link buttons so that readers
don't have to turn far to the desired page.

13. 22 23
PT Cogindo Daya Bersama
nnual calendar made based on
request and also for PT Cogindo
Daya Bersama. Made with the
concept of modern technology and a color
palette of the PT Cogindo Daya Bersama
logo. There are two types of calendar, that
are desk calendars and wall calendars. In
addition, the calendar also contains the
profile of the company, such as the
vision-mission, motto, as well as the
appeals from the company. Also contains
motivational quotes.

14. 25
Berenang-renang
di Raja Ampat
ravel guide book shown to tourists
who visiting the islands in Raja
Ampat with minimal printed
information. Made simply short but clear.
Containing history, culture, hotels, and
souvenirs. By using high-resolution photos
that will attract tourists with minimal effort
but clear. With this book, tourists who
come there will easier to find places and
have a pleasant experience.
Part 3

15. Play Fruit
usiness plan and logo concept
created for Playfuit. A new
innovation that combines a juice
shop and a game, which makes buyers play
games to get the juice they want. The
business plan is made with a playful and
colorful concept. Which was made with the
theme "mainkan gamenya, hidup sehat
kemudian". In addition, this business plan
also includes a logo guide that explains
how the logo is formed.
26 27

16. 28
1 1
integriti.web.id
Integriti_ick
Integrated Marketing Communication
Dreams We Do!
followings
462
followers
18K
posts
648
Follow
Integriti_ick
17:30Company
84 7
91 3
3 1
Part 4
PT Integra Cipta Kreasi
social media contents created for
promoting the company's services
to its target audience. The contents
this time are made for PT. Integra Cipta
Kreasi which is a media consultant. The
content is created using a theme according
to the client request. And executed using a
minimalist concept but full color.
29

17. design made for the exhibiton
product snickers chocolate bar
produced by Mars Inc. The visual
concept of this snickers display
takes the theme "urban city": Urban bustle
and hustle. The main display uses an object
in the form of a public telephone, because
a public telephone is one of the most
frequently used public facilities.
The theme is drawn from the busyness of
the people at the office to the point of not
having time to eat heavy meals, which is of
course the slogan of Snickers. Namely,
“Hungry? Take Snickers! ”, Making Snickers
hungry delay snack food. Which can
illustrate that this product helps workers
who have short free time. With a color
palette that is the same as the product,
plus gray and yellow as a complement.
#184071 C: 100%
R: 24 M: 82%
G: 64 Y: 29%
B: 113 K: 15%
#dc312a C: 7%
R: 220 M: 95%
G: 49 Y: 95%
B: 42 K: 1%
#f8bc2f C: 2%
R: 248 M: 27%
G: 188 Y: 92%
B: 47 K: 0%
#341b11 C: 52%
R: 52 M: 74%
G: 27 Y: 76%
B: 17 K: 74%
#ffffff C: 0%
R: 255 M: 0%
G: 255 Y: 0%
Y: 255 K: 0%
#7c7c7c C: 53%
R: 124 M: 44%
G: 124 Y: 44%
B: 124 K: 9%
#231f20 C: 0%
R: 53 M: 0%
G: 51 Y: 0%
B: 32 K: 100%
Snickers
Color Palette
Retail Booth Scale
30 31

18. Part 5
Includes:
Photography
Book Design
Copy Writing
Graphic Production
Publishing
33

19. Photography Book
solo photography book entitled
"Ancient Garden" by Mochammad
Rafy. Which is made as a final
assignment in completing S1 studies in
visual communication design. Created with
the background to promote the Onrust
Archaeological Park Sanctuary, which is a
historical site located in the Thousand
Islands, DKI Jakarta.
What builds my self-confidence is that there
is not a single book that discusses this.
Therefore, all data were taken from
Interviewees and museum.
34 35

20. Story about a kid who left his village
alone in order to reach paradise.
With an extremely hard effort that
he was used to. Take a boat that will sail far to
an uninhabited island. without provisions,
without shelter, without food. only he
himself and his fiery spirit. which burns the
sea until its water evaporates high into the
sky and rains it again overflows the sea.
won't go home until you find hidden
treasure.
The hidden gold of paradise.
Plunge Into the VoidPlunge Into the Void
Nominated for the
Best story-telling photo
36 37

21. 38 39

22. “A good designer is the one that can read
both the environment and situation
before applying it”
- Mochammad Rafy
hank you very much for
looking at my portfolio and
also paying attention to the
explanation of my work. If
you need more information, feel
free to contact me. I am glad to
help and looking forward to work
together with you

23. Graphic Design Portfolio 2020
UI/UX | Corporate Identity | Book Design
Photography | Product Exhibition | Social Content
Mochammad Rafy’s