Social Media - some case studies

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How some leading brands are using social media to promote their brands

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  • The power of social media in today's information age is undeniable. Every now and then a new product or service comes out which drastically innovates an organization's communication capabilities with their clients. I believe that service is AlternativeFuse.com, visit them for yourself and see what is in store! alternativefuse.com
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Social Media - some case studies

  1. 1. How Brands use Social Media Case Studies Engagement models of some leading brands
  2. 2. Starbucks • Retail Industry • Annual Revenue: – 123 Billion USD • Daily Unique Visitors: – 500,000 • SM Strategy: – Understand how each channel provides a different dimension of engagement – Centralize Coordination – Find champions who can explain and mitigate risk
  3. 3. Starbucks • Community Site: MyStarbucksIdea.com - where people submit , comment on, and vote for their favorite ideas • Social Network: Group on Facebook: 3.5 Million Members • Microblogging: Twitter, 250,000+ Followers
  4. 4. Toyota • Automotive Industry • Annual Revenue • Daily Unique Visitors • SM Strategy – Be in it for the long haul – Pick channels carefully – Spread engagement to employees beyond the social media team
  5. 5. Toyota • Video Sharing: YoutubeChannel • Microblogging: Twitter • Blog: Priuschat.com Toyota provides access, information and support . • Social Network: – Pages on Facebook • Prius • Lexus
  6. 6. SAP • Information Technology • Annual Revenue • Daily Unique Visitors • SM Strategy – Open the platform to anyone and everyone – Encourage employees to tap into social media to get work done – Engage in new channels where people already are – Support engagement as an extension of the company culture
  7. 7. SAP • Community Network: SCN (SAP Community Network) – 6 years old, 1.7 Million Users – Blogs, Discussion Forums, Wikis – 2/3rd contributors are customers, thought leaders, analysts and partners from the SAP ecosystem • Microblogging: – Twitter: 8 Official Accounts, more personal accounts managed by SAP employees, partners, analysts
  8. 8. Dell • Information Technology • Annual Revenue • Daily Unique Visitors • Social Media Strategy – Be conversational from the start – Make social media part of the job, just like email – Modularize and synchronize content across channels
  9. 9. Dell • Community Site: – Ideastorm – an idea generaton hub • Blog: Direct2Dell • Microblogging: Twitter
  10. 10. IKEA • Retail Industry • Annual Revenue: – 350Billion Euros • Daily Unique Visitors: – 400,000 • SM Strategy:
  11. 11. IKEA • Social Network: – Group on Facebook: • Everytime I go to IKEA I steal the little wooden pencils, 23,196 Members • Community Site: IKEA Friends website • Video Sharing: http://tv.ikea.se • Blogs: – IKEAFans – IKEA Hacker (Ideas from fans) – Flatpack Ohio (Fan Website)
  12. 12. IBM • High Tech Industry • Annual Revenues – > 100 Billion USD • Daily Unique Visitors – 500,000 • SM Strategy
  13. 13. IBM • Wikis: Developerworks • Virtual World: Rational Software Development Conference Business Center • Presentation Share: IBM Social Computing Guidelines • Social Network: R-Heroes • Online Video: From Mr.Fong • Podcasting: Podcast Series, My developerWorks • Microblogging: Twitter, 2512 Followers • Forums: My developerWorks: Forums • Blogs: IBMers' blogs: (> 125 Corporate Blogs)
  14. 14. Ford • Automotive Industry • Annual Revenue: • Daily Unique Visitors: • SM Strategy
  15. 15. Ford • Wiki Site: Where are the Joneses? • Microblogging: Twitter, 11397 Followers, 1751 Updates • Social Network: – Facebook Group: Where are the Joneses? 388 Members – Facebook Page: Ford Drives U, 6944 Fans • Blogs: The Social Media Marketing Blog by Scott Monty
  16. 16. Delta Air Lines • Airlines Industry • Annual Revenues: • Daily Unique Visitors: • SM Strategy:
  17. 17. Delta Air Lines • Social Network: Page on Facebook: Delta's Force for Global Good • Blog: Under The Wing • Microblogging: Twitter, 7898 Followers, 30 Updates • Video Sharing: YouTube Channel, 47 Videos, 1923 Subscribers • Photo Sharing: 2 Flickr Accounts, >1550 photographs
  18. 18. Coca Cola • Consumer Goods Industry • Annual Revenue: • Daily Unique Visitors • SM Strategy
  19. 19. Coca Cola • Blog: Coca-Cola Conversations • Video Sharing: YouTube Channel: 12 Videos, 1092 Subscribers • Online Video: The Extreme Diet Coke & Mentos Experiments • Social Network: – Facebook App: Coke Tag (widget for sharing links) – Facebook Page: Sprite Sips, 2797 Fans • Virtual World: – YouTube Channel: Virtual Thirst (Ideas submitted by users for Second Life experiences, 13 Videos
  20. 20. Rubbermaid • Consumer Goods and Services • Annual Revenue: • Daily Unique Visitors: • SM Strategy
  21. 21. Rubbermaid • Bookmarking: StumbleUpon, 124 Favourites, 32 Reviews • Online Video: YouTube Channel, 45 Videos, 34 Subscribers • Reviews /Ratings: Section on website • Blog: Rubbermaid – Adventures in Organization • Photo sharing: Flickr Account, 473 Photographs • Social Network: Facebook Page, 359 Fans • Content Aggrn: FriendFeed, 354 Subscribers • Microblogging: Twitter, 4551 Followers, 1774 Updates
  22. 22. Detroit Pistons • Sports • Annual Revenues • Daily Unique Visitors • SM Strategy
  23. 23. Detroit Pistons • Video Sharing: YouTube Channel, 121 Videos, 262 Subscribers • Microblogging: Twitter, 6507 Followers, 1032 Updates • Social Network: » Posting Up: The Official Social Network of the Detroit Pistons » 10660 Members » 1880 Photographs, 342 Videos, 78 Audio Files » 36 Games, 985 Blog Posts, 30 Groups » 6 Forums with around 5000 posts
  24. 24. Luxor Hotel • Travel • Annual Revenue • Daily Unique Visitors • SM Strategy
  25. 25. Luxor Hotel • Blog: Luxor Insider • Microblogging – Brightkite, 8 Friends – Twitter, 7838 Followers, 2820 Updates • Social Network – Facebook Page, 5011 Fans – Facebook App, 799 Fans – MySpace Page • Video Sharing – 2 YouTube Channel, 26 Videos, 64 Subscribers; 38 Videos, 105 Subscribers – Vimeo Channel, 7 Videos • Photo Sharing: Flickr, 117 Photographs • Content Aggregation: FriendFeed, 50 Subscribers • Widget: Beam (on desktop and connects you to exclusive VIP deals for FREE)
  26. 26. Overdrive Interactive • Advertising and Marketing • Annual Revenue • Daily Unique Visitors • SM Strategy
  27. 27. Overdrive Interactive • Social Network – MySpace Profile, 22 Friends – Facebook Page, 322 Fans • Blogs: – Driving Forward: A blog for e-marketers – Driving Forward: Stats for e-marketers • Microblogging: Twitter, 2154 Followers, 1791 Updates • Photo Sharing: Flickr, 487 Photos
  28. 28. Wal-Mart • Retail Industry • Annual Revenues: – 400Billion USD Revenues • Daily Unique Visitors: – 500,000 • SM Strategy
  29. 29. Walmart • Social Network – Private: Elevenmoms – Facebook Page, 14534 Fans – Facebook Group, 1238 Members • Blogs – Checkout – The Wal-Mart Watch Blog
  30. 30. Telecommunications • Embarq – Internet, Digital TV – Video Sharing: YouTube, 54 Videos, 739 Subscribers – Microblogging: Twitter, 462 Followers, 1059 Updates • Telstra – Mobile, Home Phone, Internet, TV – Video Sharing: YouTube Channel, 17 Videos, 58 Subscribers – Microblogging: Twitter, 1582 Followers, 2731 Updates – Community Portal: Now We Are Talking • Global Crossing – IP Convergence – Blogs: Ask. Listen. Act. Learn. Insights and Opinions from Global Crossing
  31. 31. Telecommunications • Nortel – Data Communications – Microblogging: Twitter, 1569 Followers, 458 Updates – Video Sharing: YouTube, 123 Videos, 220 Subscribers – Blogs: Nortel Blogs (4) • Ericsson – Podcasts: Telecom Report Podcasts – Blog: Televisionary Blog • Mobile Heights – Mobile Communications Innovation – Crowdsourcing: Social Suggestions

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