Our Digital World                 Chapter 7            The Social Web: Opportunities for Learning,Working, and Communicati...
This chapter will help you be able to:• Describe the evolution of social technologies and how  they’re changing our societ...
Main Topics7.1   The Social Web Phenomenon7.2   Social Technology Comes of Age7.3   Blogging: The Internet Gets Personal7....
Why Should You Care?• Participate in growth of social networking.• Connect with friends and family.• Collaborate on busine...
7.1 The Social Web Phenomenon          © Paradigm Publishing, Inc.   5
A Social Web Revolution• A new way for people  to connect.• Redefining news and  collective knowledge.• A vehicle for a tw...
What Is the Social Web?• Includes any site that allows users to interact  and share information.• Content almost entirely ...
Terms to Know• social Web• social networking site                 © Paradigm Publishing, Inc.                   8
Ask YourselfOn a social site, what is driven by the members?  a.   the site’s infrastructure  b.   the site’s privacy poli...
7.2 Social Technology        Comes of Age © Paradigm Publishing, Inc.   10
How the Social Web Was Born• Relation to concept of Web 2.0• First true social networking site:  SixDegrees.com.• Included...
Social Networking Timeline         © Paradigm Publishing, Inc.   12
Overview of Social Technology Today•   Access to social networking via cell phones.•   Used by social causes to raise mone...
The Future of Social Technology• Carry your identity from site to site.• Gather content from several services.• Access soc...
Terms to Know•   open content•   profile•   friends list•   blog•   identity•   preferences                   © Paradigm P...
Ask Yourself…Which of these is a future trend of socialtechnology?  a. The ability to access a social site from your cell ...
7.3 Blogging:The Internet Gets Personal     © Paradigm Publishing, Inc.   17
How Blogging Has Evolved                          • An online journal in                            text, images, or video...
• Blogging has changed journalism.• Individuals are participating in reporting.• Existing model of print newspapers is  un...
The Many Uses of Blogs•   Personal journals.•   Reporting news.•   Government blogs.•   Entertainer blogs.•   Microbloggin...
• Social sites monitor behavior.• Choose sites that prohibit  cyberbullying.• Use settings to control your  interactions. ...
Terms to Know•   microblogging•   social journaling•   artblog•   sketchblog•   photoblog•   video blog•   MP3 blog       ...
Ask Yourself…When did blogging gain popularity?  a)   2001  b)   1995  c)   1999  d)   2005                  © Paradigm Pu...
7.4 Social Networking © Paradigm Publishing, Inc.   24
The Growth of Social Networking• Today MySpace, Facebook, Ning, LinkedIn,  and Bebo are examples of social networking  sit...
Social Networking Trends• Social networking tools used on many types of  sites.• Access through mobile social networks.• E...
Social Networking Trends    December 2007 to December 2008           © Paradigm Publishing, Inc.   27
• Friends of friends includes strangers.• Protect your privacy and be careful  what you post.                     Playing ...
Use the social Web to get a job.• Join career networking sites.• Post podcast/video portfolios.• Create your own website. ...
• social mobile media              © Paradigm Publishing, Inc.   30
Ask YourselfWhat was the fastest growing age group of usersof social networking in a recent Nielsen Onlinesurvey?  a.   65...
7.5 Social Bookmarking   © Paradigm Publishing, Inc.   32
How Social Bookmarking Works•   Share online content with others.•   Organize site bookmarks.•   Metadata helps browsers f...
Bookmarking Services• Digg, Reddit, StumbleUpon, Delicious.• Share button to easily share bookmarks.                  © Pa...
•   social bookmarking•   bookmark•   metadata•   tag                © Paradigm Publishing, Inc.   35
Ask Yourself…What is metadata?  a.   It describes the location or nature of data.  b.   It is a keyword assigned to conten...
7.6 Wikis© Paradigm Publishing, Inc.           37
What’s a Wiki?• A way to share knowledge.• Used for business and education.• May contain inaccurate information.          ...
Who’s Using Wikis?•   Individuals to plan events.•   Authors, artists, collectors, journalists.•   Shared interest communi...
• wiki         © Paradigm Publishing, Inc.   40
Ask YourselfWhat would you consider one of the key featuresof a wiki?  a.   the ability to create a list of friends  b.   ...
7.7 Media Sharing© Paradigm Publishing, Inc.   42
How Media Sharing Works•   Sharing of music, videos, or photos.•   Roots in MP3 music file sharing.•   Legal challenges ov...
How People Are Using Media Sharing• Artists promoting work.• Tutorials and online classes.• Building personal playlists of...
• Be aware of copyright laws.• Some sites allow you to copy content. Others  only allow you to link to their content.     ...
The Social Web Driving Commerce• How will online social networks change  the way we buy and sell?• How might business resp...
Terms to Know• media sharing• live media streaming• live broadcast               © Paradigm Publishing, Inc.              ...
Ask Yourself…What is live media streaming?  a.   live TV shows  b.   a popular media sharing site  c.   a live broadcast  ...
Our Digital World© Paradigm Publishing, Inc.   49
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  • Today the Internet is the place to go if you want to connect with others. There you’ll find a revolution in the way people are interacting, dubbed the social Web. The social Web isn’t just for socializing with friends. Businesses, charities, governments, and others are going social in a big way.Next slide
  • Chapter 7 covers several topics related to the social Web, including:Bullet 1: How social technologies came into being and evolved over the last several decades, and the impact they’re having on societies all over the world.Bullet 2: The terminology of the social Web is pretty new and sometimes confusing. This chapter will help you understand the difference between a blog, social networking site, and social bookmarking site, for example, and educate yourself about other terms such as wiki and open content.Bullet 3: You’ll learn how social sites and technologies are being used by all sorts of organizations and people to communicate, learn, buy and sell, and more.Bullet 4:You’ll learn how what media sharing is and how media sharing sites are changing the way we share knowledge and get our news.Bullet 5: You’ll discover what ethical challenges the social Web presents to us in the form of how we treat intellectual property and personal information of others that we find online.Next slide
  • The main topics covered in Chapter 7 are:Bullet 1: The Social Web PhenomenonBullet 2:Social Technology Comes of AgeBullet 3: Blogging: The Internet Gets PersonalBullet 4: Social NetworkingBullet 5: Social BookmarkingBullet 6: WikisBullet 7: Media SharingNext slide
  • What difference might the social Web make to your work and personal life? Consider this:Bullet 1: The growth of social networking sites has been amazing. In a single year (2008) Facebook grew 153 percent. Facebook itself has over 175 million members—that’s a lot of audience for information and a lot of buying power. Bullet 2: These sites are changing the way we communicate with people in our lives, from friends and family to strangers who share our interests.Bullet 3: But social doesn’t just mean personal. Social sites are being used by businesses to run projects that may have teams spread around the globe. They’re also used by many schools to help students interact with each other on projects.Bullet 4: Businesses are also using the social Web to sell and market to potential customers, provide customer support, and build brand awareness among customers.Bullet 5: Finally, non-profit or political groups who want to educate or gain support for their causes are using the social Web. The reality today is that the social Web is beginning to take over just about every area of our lives to make communicating easier and expose everybody to new people and ideas.Next slide
  • Next slide
  • Bullet 1: Social sites include social networking sites (think Facebook) and social journaling sites(Twitter) sites, media sharing sites such as YouTube and Flickr, and more. They are first and foremost a way for people to connect, communicate, and share. Taken together these sites form the social Web. Bullet 2: Beyond connecting people, the social Web is changing how the world and individual groups build a collective knowledge base, and how news is created and delivered. Journalism is being turned on its head by the social Web. It’s important to understand that most social sites have their content driven by members, not by the owners of the sites.Bullet 3: The two-way nature of social Web communication means that, rather than getting news and information from experts, people like you and I are sharing our knowledge and experiences with others in an exciting live dialog. Next slide
  • Bullet 1:Any site that allows users to interact with each other and share information or content could be considered, on some level, a social site. Bullet 2: One characteristic of a social site is that its content is almost entirely driven by its members. The site owners essentially provide the infrastructure for the content and exchanges.Bullet 3: Social networking is one type of social website. A social networking site such as MySpace or Bebo allows you to share contacts and build networks of friends, as well as use features of the site to post or comment on blogs and share media such as photos. Microblog services, such as Twitter, let you share your ideas in short bursts. This is also referred to as social journaling.Bullet 4: Services that focus on letting you share media such as photos or video with others are referred to as media sharing sites. They, too, are part of the social Web. The lines do blur, as social networking sites add media sharing to their toolkit, and media sharing sites begin to allow you to build lists of friends.Bullet 5: If you use an online dating site or participate in a discussion on a sports site, you’re also part of the social Web. Many, many sites of all kinds are now using social networking types of tools in a variety of settings and for a variety of reasons.Next slide
  • The section 7.1 terms to know are:social Web:The collective description of websites that offer the ability to communicate, interact, and network with others.social networking site:A site that offers the ability to share contacts and build a network of “friends” along with tools that allow individuals and groups to connect and communicate.Next slide
  • Bullet 1: As you learned in Chapter 2, Web 2.0 is a phase of the Web in which users don’t just read and view online content, but contribute to the Web and interact with others. The social Web is one of the most important examples of the power of Web 2.0.Bullet 2: Even before it was used by the general public, the Internet was used for communicating with others. But over the years various technologies and tools have appeared to form the socialWeb as we know it today. In the late 1990s the idea of open content—content contributed and shared by users, began to appear. Wikipedia is a great example of this. It’s an online encyclopedia whose content is contributed by users. In 1997 SixDegrees.com appeared. It was one of the first true social networking sites.Bullet 3: SixDegrees.com combined two very important features in one site: the ability to create user profiles, and the ability to assemble searchable lists of contacts called friends. Bullet 4: Another feature of social networking sites appeared when blogging got going around 1999. Blog is a term derived from Web and log, and it represents a kind of online journal offered by all major social networking sites today. When blogging first appeared, it was a standalone feature.Bullet 5: When social networking sites began exploding on the scene in late 2003 and early 2004, blogging was part of their mix. MySpace, Flicker, Facebook, and LinkedIn are just some of the sites that appeared within months of each other in this timeframe.Next slide
  • Here you can see the timeline of social networking sites. Notice that Six Degrees, though one of the first of these, didn’t succeed in the end. Also, did you know that Facebook launched as a Harvard student-only social network in 2004, opened up to include high school students in 2005, and opened to the general public in 2006?Next slide
  • Bullet 1: One of the most significant trends today is the ability to access social networking sites through a variety of devices, including your cell phone and some gaming devices. This makes socializing online available from just about anywhere, anytime.Bullet 2: Social sites are now being used by nonprofit organizations to spread the word about their causes. When disaster hits, the social Web is a way to reach out to its many millions of users for donations and to provide updates.Bullet 3: Businesses are also jumping on the social Web with social marketing. Some have their own Facebook or Twitter accounts that help them stay visible to their customers. Others use blogs to promote their products.Bullet 4: Schools such as Harvard and MIT host classes online, sometimes in virtual worlds like Second Life. On these sites each member has a virtual identity known as an avatar that they can dress, accessorize, and move around the world.Bullet 5: Today the social Web includes a variety of sites where you can blog, build, and interact with lists of friends. You can share bookmarks of sites or content that interest you using services such as Digg or Reddit. You can also share media such as videos on sites such as YouTube and photos on sites like Flickr.Next slide
  • Bullet 1: Social sites and technologies morph daily, so it’s hard to predict the future. Still, we can speculate on some trends. For example, right now most social sites have you build a profile and establish your preferences on their site, but you have to rebuild your identity on each site. One trend appearing today is the ability to carry your identity from site to site.Bullet 2: In addition, services such as TweetDeck are enabling users of the social Web to gather all their social site information in one place. Some believe that in the future you won’t have to visit particular sites to interact, but that the social Web will be everywhere.Bullet 3: Even today you can begin to see social networking features popping up on many sites you wouldn’t consider social. For example, you may be able to build a list of friends on an online news site or share media on a genealogy site.Next slide
  • The section 7.2 terms to know are:open content:A creative work or other content that anybody can copy or edit online.profile: A blogger or social networking user’s information such as name, location, and interests.friends list:The people you have allowed to access your profile on a social network.blog: An online journal; short for Web + log.identity: The profile you create when you join a social networking service.preferences: Settings on your social networking page, including privacy settings.Next slide
  • Bullet 1: A blog is an online journal where people can record their thoughts, opinions, and activities. Those who read blogs can post their own responses, creating a kind of dialog. Bullet 2: Blogging really started getting the public’s attention in 1999. It began as a tool for journalists to get news out from war zones, but was quickly adopted by individuals as a form of online diary on blog sites such as LiveJournal.com and Blogger.com.Bullet 3: Today blogs appear on social networking sites, individual’s websites, news sites, and more. Companies often host blogs on their websites to share information with customers. Political commentary, such as the columns you can read on The Huffington Post website, is a popular use of blogs.Bullet 4: But blogs aren’t just text-based. Artblogs, sketchblogs, and photoblogs, for example, allow people to express themselves in a more visual way.Next slide
  • Bullet 1: If you’re interested in journalism, blogging is a mixed blessing. Instead of the traditional one reporter speaking to many readers model, today many people are speaking to each other. Bullet 2: Often the first person on the scene when news breaks is not a reporter but someone like you or me. The ability to report or discuss our experiences with others online enables us to be the bearers or spreaders of news that we can send around the world in seconds.Bullet 3: In fact, many print newspapers are going out of business as more and more people look to the Internet for their news. Some are finding ways to embrace this change, including Tweets in TV newscasts, or hyperlinking stories from many sources to build topical news features. So, if your interest is journalism, be aware that your chosen field is in serious flux.Next slide
  • Bullet 1: Many people are still using blogs to record their personal opinions and thoughts, but there are many more uses of blogs today.Bullet 2: Blogs provide a platform for sharing information or opinions about news stories. Blogs also allow people in more repressed countries to get the truth out to the world.Bullet 3: Not to be left behind, many governments use blogs to get the official word out to citizens. Israel, for example, hosts a blog where citizens voice their opinions about issues of the day.Bullet 4: Entertainers from Oprah to movie stars use blogging to keep in touch with fans and promote their latest projects.Bullet 5: Microblogging on sites such as Tumblr or Plurk allow people to communicate in shorthand about their feelings, experiences, or opinions. Twitter, for example, keeps you to 140 characters maximum for your messages. Twitter is one of the most popular microblogging sites, which now has over 1.78 million users, from politicians to rock stars and people like you and me.Next slide
  • Bullet 1: Many people fail to protect themselves when they blog. They reveal personal information and make their blogs available to the general public. Although most sites monitor their members’ behavior, it’s impossible for them to know how posted information might be misused for illegal activities such as ID theft. Bullet 2: Cyberbullying sometimes occurs on social sites. On interactive gaming sites, for example, those who abuse others are called griefers. It’s a good idea to use sites that have strong regulations about cyberbullying behavior and enforce those rules when abuses occur.Bullet 3: You can also use site settings to protect yourself, by making your blog private and blocking abusive users. Next slide
  • Thesection 7.3 terms to know are:microblogging :A form of blogging where brief comments rather than personal blogs are the main form of interaction, as on Twitter; also called social journaling. social journaling:See microblogging.artblog: A blog where people post creative works such as music, photos, or paintings.sketchblog: A blog consisting of drawings and sketches.photoblog: A blog used to share amateur or professional photography.video blog :A blog where people post video content. Also called vlog.MP3 blog:A blog where people post audio or music files.Next slide
  • Bullet 1: Although MySpace and Facebook are two of the best known social networking sites, there are many more, such as Ning; LinkedIn (focused on career networking); Bebo; and Eons, a senior social network. Today social networking sites typically include features such as blogging and media sharing, but what really defines a social networking site is the ability to build and share a network of friends.Bullet 2: Online socializing isn’t that new. It really began in the 1970s when Usenet, ListServe, and the online bulletin board system appeared. These services allowed people to post comments, just as you do on a physical bulletin board at your school or grocery store.Bullet 3: In the 1980s, discussion forums evolved from bulletin boards, providing tools to build discussion strings of postings and responses. This allowed people to hold asynchronous dialogs (asynchronous meaning that interaction doesn’t happen in real time, as a phone conversation does, but that responses might be delayed). Bullet 4: In 1995 Classmates.com started up to help people get in touch with people with whom they went to school, adding the idea of a set of contacts to the mix. AOL then made a leap towards social networking when it provided searchable member profiles which let members search for others with similar interests.Next slide
  • Bullet 1: Though some predict eventual tapering off of the social networking phenomenon in the next few years, the fact is that socializing tools such as blogging or friends lists are being built into many other types of sites. Perhaps instead of disappearing, social networking will end up being a feature of every website.Bullet 2: Mobile access to social networks, known as social mobile media, is a big trend today. New cell phones are coming out with built-in shortcuts to access social networking sites. People can post videos or photos they take using their cell phones instantly or add comments to their blogs using those tiny cell phone keyboards. A recent news story about a groom sending a tweet from the altar is an example of how pervasive social networking has become using cell phones.Bullet 3: Event sites such as Socializr and Evite are being used by people to post information about various kinds of events, send RSVPs, and even share photos of an event after it’s happened.Bullet 4: An interesting trend that may help social networks survive and grow is the fact that older folks are using them in increasing numbers. In fact between 2007 and 2008 there was a decrease in usage by people 17 and younger and a 9 percent increase in users over 65.Next slide
  • As you can see from this graph created from data provided by Nielsen Online, from December 2007 to December 2008, use of social networks by younger people decreased slightly even as use by seniors increased. Given the size of the Baby Boomer generation, their adoption of social networking could be what ensures its future growth and success.Next slide
  • Bullet 1: If you build a list of friends on a social networking site and you use a friends of friends feature, you may grow the list of people you interact with exponentially. Not all of those people are friends—many are complete strangers. Younger people especially feel that a large list of friends is impressive, but that list may simply open them up to cyberbullying or ID theft.Bullet 2: Always be careful not to post personal information such as your address, birthdate, or social security number on a social networking site—your friends know where you live and when your birthday falls, and strangers don’t need to know that information. Consider making your account private and use friends of friends features carefully.Next slide 
  • Bullet 1: Today computers can be your career, or you can use computers to advance your career in any field. You can join career networking such as LinkedIn to keep up on trends in your industry and stay in touch with other professionals who may help you find that next great job.Bullet 2: Some people post their resumes or even video or music portfolios online so prospective clients or employers can take a look at their work. Graphic designers or writers might post a resume on a job hunting site with links to artworks or articles they’ve created, for example. Bullet 3: Consider building your own website, which is relatively easy to do with simple web design tools. In addition to your own site, consider posting to professional site blogs or contributing an online column to boost your career credentials.Next slide
  • The section 7.4 term to know is:social mobile media: Social services accessed from a mobile phone.Next slide
  • Bullet 1: There is a huge amount of content on the Internet, and there are some interesting ways to share that content. One way to let others know about content or sites you like is called social bookmarking. With social bookmarking you save a bookmark that points to content, such as an article, a video, a book review, or an entire website. Then you can share that bookmark with others on services such as Digg, StumbleUpon, and Reddit. Bullet 2: Social bookmarking services offer tools to organize bookmarks. For example, you can assemble bookmarked content on a particular topic to help you perform research. Bullet 3: Social bookmarking involves the use of metadata. Metadata describes the location or nature of data, allowing software such as a browser to organize and retrieve data easily.Bullet 4: Bookmarks are saved in the form of tags. Tags are keywords assigned to content that can be used to organize content references. You can sort through and organize tags, making referenced content easy to catalogue. Next slide
  • Bullet 1: There are many social bookmarking sites out there, and they allow individuals to influence what content and sites people value. This gives the general population more power to influence what sites and businesses succeed or fail. Bullet 2: Many sites today sport a “Share This” type of button you can click to share their content via social bookmarking sites. Try using this feature next time you spot it to share your favorite restaurant, book, or music with the general Internet population.Next slide
  • The section 7.5 terms to know are:social bookmarking: A method of sharing bookmarks with others using tags.bookmark: A way to save a reference to a website or web page so that it can be easily visited again.metadata: Data about other data, which describes that data and how to process it.tag: A keyword assigned to information on the Web used by social bookmarking sites to locate and organize content references. Next slide
  • Bullet 1: Wikis are collaborative tools typically used to build a body of knowledge, from an encyclopedia or an online dictionary to a company policy manual. Once a wiki is set up, people with access to it can both post and edit content. Think of a wiki as a large whiteboard that you and your classmates can walk up to use to add or modify its contents. Wiki technology allows people to hyperlink among pages in the wiki, and edit and organize content.Bullet 2: Wikis are also used for business or creative projects, and in educational settings for classroom projects. In addition there are mainstream wiki sites such as Wikipedia and Wikispaces where people from all over the world contribute their expertise. Bullet 3: Some wikis are monitored for accuracy. For example, Wikipedia editors may flag certain content as needing more substantiation or credentials. Some wikis are not monitored, and therefore their accuracy may be questionable. Next slide
  • Bullet 1: When you think about it, you could use a wiki to accomplish almost any kind of collaborative effort. Some people use wikis to plan events, such as a group vacation, contributing ideas and information to an online document. Bullet 2: Wikis are great for collaborating on creative ventures, such as writing a group novel or planning a documentary movie.Bullet 3: Everybody from scientists to people who have an interest in knitting may use a wiki to build their communal knowledge on a topic. Some wikis are set up to create a final product but some just continue to grow and change as knowledge is added to the wiki “pot.”Bullet 4: Educational settings are ideal for wikis. Instructors and students use them to cooperate on classroom projects or compile research on topics that are then made available to other classes and schools.Next slide
  • The section 7.6 term to know is:wiki: A technology which allows people to contribute and edit content in an online document, such as an encyclopedia or dictionary.Next slide
  • Bullet 1: Sites that focus on sharing of media such as photos, video, audio, or music are called media sharing sites. YouTube, Flickr, Picasa, and Slideshare are examples of such sites. You might record a video using your computer’s webcam, a cell phone, or a video camera. Then you can post the video as a digital file so others can view it. Bullet 2: MP3 file sharing programs such as Napster began in the 1990s; these were the beginning of today’s media sharing sites. Bullet 3: From the beginning MP3 file sharing programs raised issues of copyright, because people shared music without record companies or artists getting their due share from the exchange. Online copyright violations continue to be a concern of media sharing.Bullet 4: Today many social networking and social bookmarking sites also have a media sharing aspect. Many allow users to post and view videos using a technology called live media streaming, which allows them to send content over the Internet as live broadcasts.Next slide
  • Bullet 1: It might be better to ask how people aren’t using media sharing. Music and visual artists are promoting their art on media sharing sites. In fact, music companies that at first fought MP3 sharing are now using media sharing to promote their artists and recordings.Bullet 2: Schools allow students to post project content, but also post video tutorials and lectures online, as at lectr.com.Bullet 3: You can use various tools to gather and organize playlists of media by topic. Sites such as FriendFeed make it possible to import playlists from several media sharing services and share content through Twitter and Facebook.Next slide
  • Bullet 1: When people post media online, it’s not always free for the taking. You certainly should never use media posted by somebody else and present it as your own work.Bullet 2: Check the media sharing site’s policies. Some allow you to copy content, while others allow you to link to content but not copy an actual file. If you visit an artist’s site, there is likely to be a notice that you cannot copy or distribute the materials posted there. Read carefully to avoid violating copyright law.Next slide
  • Jeremiah Owyang, a technology researcher, describes a future “era of social commerce” in which consumers will gain buying power through online communities.
  • The section 7.7 terms to know are:media sharing:Sharing video, photos, music, or presentations with individuals or groups using the Internet.live media streaming:Live, or real-time, delivery of media over the Internet; also called live broadcast.Next slide
  • Odw ch7 ppt_without_audio

    1. 1. Our Digital World Chapter 7 The Social Web: Opportunities for Learning,Working, and Communicating © Paradigm Publishing, Inc. 1
    2. 2. This chapter will help you be able to:• Describe the evolution of social technologies and how they’re changing our society.• Explain the terms social Web, open content, blog, social networking, social bookmarking, and wiki.• Discuss the ways in which social technologies are being used.• Explain what media sharing is and how it’s used.• Examine ethical issues surrounding the social Web. © Paradigm Publishing, Inc. 2
    3. 3. Main Topics7.1 The Social Web Phenomenon7.2 Social Technology Comes of Age7.3 Blogging: The Internet Gets Personal7.4 Social Networking7.5 Social Bookmarking7.6 Wikis7.7 Media Sharing © Paradigm Publishing, Inc. 3
    4. 4. Why Should You Care?• Participate in growth of social networking.• Connect with friends and family.• Collaborate on business or school projects.• Use for business to connect with customers.• Promote social causes. © Paradigm Publishing, Inc. 4
    5. 5. 7.1 The Social Web Phenomenon © Paradigm Publishing, Inc. 5
    6. 6. A Social Web Revolution• A new way for people to connect.• Redefining news and collective knowledge.• A vehicle for a two- way dialog. © Paradigm Publishing, Inc. 6
    7. 7. What Is the Social Web?• Includes any site that allows users to interact and share information.• Content almost entirely driven by members.• Social networking allows you to share contacts and build a network of friends.• Media sharing is used to share photos, video, and audio.• Interact with online dating and special interest sites. © Paradigm Publishing, Inc. 7
    8. 8. Terms to Know• social Web• social networking site © Paradigm Publishing, Inc. 8
    9. 9. Ask YourselfOn a social site, what is driven by the members? a. the site’s infrastructure b. the site’s privacy policy c. the site’s content d. how the site owners can use member content © Paradigm Publishing, Inc. 9
    10. 10. 7.2 Social Technology Comes of Age © Paradigm Publishing, Inc. 10
    11. 11. How the Social Web Was Born• Relation to concept of Web 2.0• First true social networking site: SixDegrees.com.• Included profiles and lists of friends in one service.• Blogs surfaced in 1999.• MySpace, Facebook, LinkedIn all appeared in late 2003 to early 2004. © Paradigm Publishing, Inc. 11
    12. 12. Social Networking Timeline © Paradigm Publishing, Inc. 12
    13. 13. Overview of Social Technology Today• Access to social networking via cell phones.• Used by social causes to raise money.• Used by business for social marketing.• Schools host classes online.• Social Web now includes blogging, social networking, social bookmarking, wikis, and media sharing. © Paradigm Publishing, Inc. 13
    14. 14. The Future of Social Technology• Carry your identity from site to site.• Gather content from several services.• Access social networking features on all sites. © Paradigm Publishing, Inc. 14
    15. 15. Terms to Know• open content• profile• friends list• blog• identity• preferences © Paradigm Publishing, Inc. 15
    16. 16. Ask Yourself…Which of these is a future trend of socialtechnology? a. The ability to access a social site from your cell phone. b. Use of social sites by social causes. c. Use of social sites by businesses. d. The ability to carry your online identity from site to site. © Paradigm Publishing, Inc. 16
    17. 17. 7.3 Blogging:The Internet Gets Personal © Paradigm Publishing, Inc. 17
    18. 18. How Blogging Has Evolved • An online journal in text, images, or video. • Blogging gained popularity in 1999. • Today blogs appear in many online settings. • Artblogs, sketchblogs, photoblogs. © Paradigm Publishing, Inc. 18
    19. 19. • Blogging has changed journalism.• Individuals are participating in reporting.• Existing model of print newspapers is undergoing a change. Computers in Your Career © Paradigm Publishing, Inc. 19
    20. 20. The Many Uses of Blogs• Personal journals.• Reporting news.• Government blogs.• Entertainer blogs.• Microblogging (Twitter). © Paradigm Publishing, Inc. 20
    21. 21. • Social sites monitor behavior.• Choose sites that prohibit cyberbullying.• Use settings to control your interactions. Playing it Safe © Paradigm Publishing, Inc. 21
    22. 22. Terms to Know• microblogging• social journaling• artblog• sketchblog• photoblog• video blog• MP3 blog © Paradigm Publishing, Inc. 22
    23. 23. Ask Yourself…When did blogging gain popularity? a) 2001 b) 1995 c) 1999 d) 2005 © Paradigm Publishing, Inc. 23
    24. 24. 7.4 Social Networking © Paradigm Publishing, Inc. 24
    25. 25. The Growth of Social Networking• Today MySpace, Facebook, Ning, LinkedIn, and Bebo are examples of social networking sites.• Roots in bulletin boards of 1970s.• In the 1980s discussion forums appeared.• 1995 brought Classmates.com and AOL searchable member profiles. © Paradigm Publishing, Inc. 25
    26. 26. Social Networking Trends• Social networking tools used on many types of sites.• Access through mobile social networks.• Event planning sites.• Trend towards older users. © Paradigm Publishing, Inc. 26
    27. 27. Social Networking Trends December 2007 to December 2008 © Paradigm Publishing, Inc. 27
    28. 28. • Friends of friends includes strangers.• Protect your privacy and be careful what you post. Playing It Safe © Paradigm Publishing, Inc. 28
    29. 29. Use the social Web to get a job.• Join career networking sites.• Post podcast/video portfolios.• Create your own website. Computers in Your Career © Paradigm Publishing, Inc. 29
    30. 30. • social mobile media © Paradigm Publishing, Inc. 30
    31. 31. Ask YourselfWhat was the fastest growing age group of usersof social networking in a recent Nielsen Onlinesurvey? a. 65+ b. 2–17 c. 18–34 d. 35–49 © Paradigm Publishing, Inc. 31
    32. 32. 7.5 Social Bookmarking © Paradigm Publishing, Inc. 32
    33. 33. How Social Bookmarking Works• Share online content with others.• Organize site bookmarks.• Metadata helps browsers find content.• Tags identify content. © Paradigm Publishing, Inc. 33
    34. 34. Bookmarking Services• Digg, Reddit, StumbleUpon, Delicious.• Share button to easily share bookmarks. © Paradigm Publishing, Inc. 34
    35. 35. • social bookmarking• bookmark• metadata• tag © Paradigm Publishing, Inc. 35
    36. 36. Ask Yourself…What is metadata? a. It describes the location or nature of data. b. It is a keyword assigned to content. c. It is a bookmark. d. It is stored on your hard drive. © Paradigm Publishing, Inc. 36
    37. 37. 7.6 Wikis© Paradigm Publishing, Inc. 37
    38. 38. What’s a Wiki?• A way to share knowledge.• Used for business and education.• May contain inaccurate information. © Paradigm Publishing, Inc. 38
    39. 39. Who’s Using Wikis?• Individuals to plan events.• Authors, artists, collectors, journalists.• Shared interest communities.• Classroom projects. © Paradigm Publishing, Inc. 39
    40. 40. • wiki © Paradigm Publishing, Inc. 40
    41. 41. Ask YourselfWhat would you consider one of the key featuresof a wiki? a. the ability to create a list of friends b. the ability to collaborate c. the accuracy of content d. the opportunity for social interaction © Paradigm Publishing, Inc. 41
    42. 42. 7.7 Media Sharing© Paradigm Publishing, Inc. 42
    43. 43. How Media Sharing Works• Sharing of music, videos, or photos.• Roots in MP3 music file sharing.• Legal challenges over copyright.• Part of many social networking and bookmarking sites. © Paradigm Publishing, Inc. 43
    44. 44. How People Are Using Media Sharing• Artists promoting work.• Tutorials and online classes.• Building personal playlists of media by topic. © Paradigm Publishing, Inc. 44
    45. 45. • Be aware of copyright laws.• Some sites allow you to copy content. Others only allow you to link to their content. Computers in Your Career © Paradigm Publishing, Inc. 45
    46. 46. The Social Web Driving Commerce• How will online social networks change the way we buy and sell?• How might business respond to the growing influence of social networks?• What privacy implications does social networking of the future present? © Paradigm Publishing, Inc. 46
    47. 47. Terms to Know• media sharing• live media streaming• live broadcast © Paradigm Publishing, Inc. 47
    48. 48. Ask Yourself…What is live media streaming? a. live TV shows b. a popular media sharing site c. a live broadcast d. a technology that allows you to send media content over the Internet © Paradigm Publishing, Inc. 48
    49. 49. Our Digital World© Paradigm Publishing, Inc. 49

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