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Nokia Swot PESTLE Porter Five Forces
1.
NOKIA Connecting People Founded By:
Fredrik Idestam Eduard Polon Leo Mechellin
2.
CONTENT PORTER’S FIVE FORCES SWOT
ANALYSIS PESTLE ANALYSIS
3.
PORTER’S FIVE FORCES Power
of buyers ◊ Rising ◊ NO direct Stores ◊ Price sensitive ◊ High
4.
Power of suppliers Hardware
Suppliers ◊ Low • Software Suppliers ◊ High
5.
COMPITITIVE RIVALRY Very HIGH Not
Flexible
6.
Threat of new
entrants: LOW High Barriers High Market Share
7.
Threats of substitute’s
products Very High • Brand Loyal • Features
8.
SWOT Analysis Strength Experience Well Developed
Brand Durability Wide Verity Popular and Trusted
9.
WEAKNESS Revenue Flexible Flop Design Liabilities of
365 Billions Short Term Borrowing 458 million
10.
OPPORTUNITIES ◊Microsoft Nokia Deal ◊
Other Devices
11.
Threats Other Companies Low Cost
12.
PESTLE ANNALYSIS : Political
Factors ◊150 Countries ◊ Finland (Finish Government)
13.
Economic Factors ◊International Currency
Rates ◊Finish Government
14.
Social/Cultural Factors ◊Popularity of
Mobile Phones ◊Europe Market
15.
TECHNOLOGICAL FACTORS Adaptation of
new technology Android phones Features Small phones Nokia android phones Brand name
16.
LEGAL FACTORS Operates in
EU No issues till now Other copying Quality
17.
ENVIROMENTAL FACTORS Face no
issues Recycling of used devices Lithium batteries Green products
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